1. Shariah Compliant Asset Finance
Ljubljana, Slovenia – September 2016

2. Introduction – The Team

3. Introduction – Our Mentor

4. Introduction – The Brief
One – brochure
Two – list of clients and other contacts
Three – marketing strategy

5. QUIZ! Introduction - Agenda CMS’ Islamic Finance Practice;
CMS’ Asset Finance Practice;
Shariah compliant Asset Finance;
How we approached our project;
the Brochure;
the Client list; and
our Marketing strategy
QUIZ!

6. Our Islamic Finance Practice
The Shariah
600 active financial institutions
61 countries
Exponential growth
US$2.6 trillion by 2017
An exceptional opportunity to grow…
OUR BUSINESS

7. OPPORTUNITIES Our Islamic Finance Practice Shakeel Adli, Partner
Middle East growth
Iran
Practice:
Corporate lending
Real estate finance
Asset finance
Project finance
Trade finance
Debt restructuring
Product development
Debt capital markets
OPPORTUNITIES

8. Our Islamic Finance Practice

9. Our Asset Finance Practice

10. Our Asset Finance Practice

11. Our Asset Finance Practice
What is this?

12. Shariah Compliant Asset Finance Practice
Requirements of the Shariah
The appeal:
lenders and borrowers already active in the Shariah compliant Asset Finance market;
borrowers looking to access capital by using different types of finance; and
lenders looking at new products to gain market share.
New ways of accessing capital

13. Shariah Compliant Asset Finance Practice
Why are asset finance transactions particularly suited to Shariah compliant structures?

14. How we approached our project
Training session
Roles/responsibilities

15. Brochure
Resources
Approach

16. Brochure

17. Brochure

18. Brochure

19. Brochure

20. Brochure

21. Brochure
Does anyone in the audience (other than Shakeel!) have any experience of working on a Shariah compliant Asset Financings who would like to share their experience with us?

22. Brochure

23. Brochure

24. Brochure
Which are the two most impressive CMS marketing brochures you’ve seen in the last 30 minutes?

25. Clients list
Strength of Asset Finance Practice = large number of contacts
Excel:

26. Clients list
Aircraft Leasing Jurisdictional Website

27. Clients list The spreadsheet has over 150 names from 15 jurisdictions
Law-Now contacts – over 1500 names
CMS marketing and profile-raising
Continuously evolving list – please contribute

28. Clients list
How can you help us to spread word about CMS’ capabilities in Shariah compliant Asset Finance?

29. Marketing strategy Law-Now Presentation and internal communication
Roundtable
Islamic Finance Council
Articles
Conferences

30. Marketing strategy
SOCIAL MEDIA

31. Marketing strategy
As soon as the brochure is live, where will you all be posting links to the brochure?

32. Conclusion CMS is uniquely placed Islamic finance partner
Asset finance practice
Office locations

33. Contact
Who should you contact if you have any questions about Shariah compliant financing?

34. Contact

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