1. PHARMACEUTICAL MANAGEMENT

2. WHAT ABOUT YOU
Name ?
Place ?
Ambition ?

3. Why should i sit for this lecture?
To know the future career options
To know more about the job prospects
To finish studies in lectures itself

4. Why should you NOT sit for this lecture?
For Attendance
For Marks ( periodic and finals)

5. REFERENCE BOOK Marketing Management by Kotler koshy and jha
Marketing Management by Rajan Saxena
Financial Management by Prasanna Chandra
Personal notes = “Spoon Feeding”

6. Pharmaceutical management :
Everything that has to be managed to run a pharmaceutical business
Human resourse
Production
Finance
Sales
Pharma management
Regulatory affairs
Marketing
Distribution
IPR

7. What is the main motto of pharmaceutical organization?
to provide patient care to produce quality medicines to provide affordable medicines to serve the society
For PROFIT ( where, profit= money)

8. HEALTHCARE INDUSTRY Hospitals Pharmacies& retail outlets
Pharma companies

9. INDIAN PHARMACEUTICAL INDUSTRY
13th largest in the world by value
3rd largest in the world by volume
89,000 crore industry ( domestic formulation)
50,000 crore exports
pharmaceutical companies in india

10. Currently in 2016: Sun Pharma ranks #1
ranking
Company in 2016 1
Sunpharma 2
lupin 3
Dr. Reddy,s laboratories 4
Cipla 5
Aurobindo Pharma 6
Cadila pharma 7
Divi,s laboratories 8
glaxosmithkline 9
glenmark 10
Torrent pharma
Currently in 2016: Sun Pharma ranks #1

11. What is ?.... Multi national company (MNC) and Domestic company
Multinational company- of foreign origin
Domestic company-of Indian origin
Pharma companies
Domestic formulation companies
Domestic A.P.I companies
Export oriented companies

12. PHARMA BRAND Augmentin – by GSK Phensedyl- by Abbot piramal
Voveran – by Novartis pharma
Corex- by pfizer
Liv-52- by Himalaya
Taxim- by Alkem
Zifi- by FDC
Human mixtard- by Abbot pharma
Becosules- by Pfizer
Dexorange- by Franco indian

13. Sales team is responsible Product focused Creating a “PULL”
Marketing
Giving a “PUSH”
Sales team is responsible
Product focused
Creating a “PULL”
Marketing team (PMT) is responsible
Customer focused

14. MAJOR COMPONENT OF PHARMACEUTICAL BUSINESS
Allied functions like :
IPR and patents
Regulatory affairs
Legal
Advertising and public relations
Customer relationship management (CRM)

15. THANK YPU -PHARMA STREET