1. Creating New Revenue by Exposing Network Services Using TM Forum APIs
Atul Purohit Principal Enterprise Architect
Vodafone Group

2. Agenda
Building platform capabilities for future services
Innovation, co-creation and crowdsourcing of ideas for new revenue generation
Openness, agility and interoperability by industry standardization
Learnings from Cloud

3. Creating New Revenue
Threats / Opportunities & What Should We Do

4. Building platform capabilities for future services
Evolutionary Model
Crowdsource / Co-Create
Value Creation
Value Index
New Business Models
Ecosystem Creation
Business Value
Rapid & New Offers
Transform Existing Services
Capability Creation
Virtualise Infrastructure
Time
The disruptive force of NFV and SDN - Santiago Andrés Azcoitia / APIs and their critical role in building new revenue services – Lester Thomas

5. Standardization v/s Innovation
Guiding Rails v/s Playground
Standard Exposure Layer
Open APIs Industry standard data models
Cross-industry best-practice
Openness, Agility and Interoperability
Platform
‘Black-Box’ Platform
Vendor/operator specific Innovative
Agile & flexible
Innovation Boundary
Innovation Playground

6. Adopting Standardization & Innovation Models
Clear Separation of Concerns, Truly A Layered Model
Business
Management
Product Catalogue APIs
Customer Management APIs
Customer Loyalty APIs
Customer Management
Partnering APIs
Customer Order APIs
Billing & Payment APIs
Customer Service APIs
Marketing
APIs
Service Management APIs
Charging APIs
Service Inventory APIs
Management
Service
Analytics
APIs
Service Order APIs
Service Catalogue APIs
Enterprise
APIs
Resource Management APIs
Resource Inventory APIs
Management
Resource
Common APIs
Resource Order APIs
Resource Catalogue APIs

7. Replicate Standards v/s Innovation Model
Customer Management
Internet
Customer Needs Elicitation A
App: Nat
App: Firewall
App: Firewall
App: DHCP
App: Enterprise ERP & CRM
App: DDOS B C
SLA & QoS Needs
End to End Service Management
End to End Customer Service
Dynamic Virtual Inventory
Dynamic Virtual Inventory + +
Enables
Decomposed Service Order in Abstracted Building Blocks
Delivers + +
Updated Customer Installed Base
Customer Installed Base
Service Catalogue
Service Order Decomposition
Live Dynamic Service
Resource Domain / Component Services
Customer Endpoint Domain
SDN Connectivity Domain
Application / Network Function Domain
NFV & APP Building Blocks
APP
NFV & APP Building Blocks
APP
NFV & APP Building Blocks
APP
Deployed NFV Building Blocks
Deployed NFV Building Blocks
Deployed NFV Building Blocks
Technology Centre
Technology Centre
External Technology Centre
CPE
Physical – Logical Connectivity Layer
Hybrid Compute Storage Pool
Technology Infrastructure A B
Separation of Concerns (Including Networks Layer) C
Internet
Deployed NFV Building Blocks
Deployed NFV Building Blocks
Technology Centre
Technology Centre

8. Learnings From Cloud – Open Up
Catalogue # 1
Playground
Customer
Portal
B2B2X API
Marketplace
Catalogue # 2
Developer
Ecosystem
Customer
Ecosystem
Catalogue # 3
Catalogue # 4
Customer Management
API
Marketplace
Monitoring
API
Catalogue API
Ordering API
B2B2X APIs
Monitoring API
Catalogue API
Ordering API
Charging API
Customer Need
End-to-End Service Management
Dynamic Virtual Inventory + +
Decomposed Service Order in Abstracted Building Blocks
Dynamic Virtual Inventory + +
End-to-End Service
Updated Customer Installed Base
Customer Installed Base
Service Catalogue
Service Order Decomposition
Live Dynamic Service
End Point Service Management
Connectivity Services Management
Application/Network Function Services Management
Component Services
(Resource)
NFV & APP Building Blocks
APP
NFV & APP Building Blocks
APP
Nested
Hierarchical
Services
Deployed NFV Building Blocks
Deployed NFV Building Blocks
Extend Innovation Playground
External Technology Centre
Access & Transport: Physical & Logical Connectivity Layer
Hybrid Compute
Technology Infrastructure
End Point(s)
Enterprise Applications
Technology Centre
Internet
Technology Centre

9. New Revenue Opportunities
Build An Innovation Hotbed, Multiple Touch Points
Anyone / Anything
Market Places
Start Ups
B2B / B2B2X
Developers
Ecosystem Partners
IoT / WoT End Points
Cloud Providers
Traditional End Points
Suppliers
Customer / Data Landing Point
Ecosystem Partners
Elevate Model for Any “Vertical”
Elevate Model for Any “Thing”
Elevate Model for Any & Every “One”

10. How Do We Achieve It ?
Openness / Standardisation / Innovation / Collaboration / Crowdsourcing
1. Standardising the information and data models, modelling languages, description of services/nodes etc.
2. Standardising the processes, the steps that make things happen.
Standardisation makes building blocks interoperable
Boundary less Innovation [Anyone]
Create Engagement Ecosystems
Horizontal Extension of APIs
Adopt API Standards

11. New Revenue Opportunities
Standards / Create & Adopt
Redefines OSS/BSS as Customer, Service and Resource Management
Open standard APIs between the layers
Standards-based SDN & NFV component Services
Customer Management: Managing Commercial relationship with Customers,
Masters Products, CRM, Billing, Commercial Orders
Service Management: Manages end-to-end Customer-Facing Services built
by Service-Chaining multiple Technical Components (Resource Facing Services)
Resource Management: Management and Orchestration of Component
Services from each Technology Domain
Technology Management: Management of the physical and virtual
application and Infrastructure technologies
Application & Transmission: Physical and Virtual application and
Infrastructure technologies

12. New Revenue Opportunities
Extensions / Interoperability to Other Ecosystems
TM Forum Open APIs
Extension APIs
Horizontal Extension of APIs
TM Forum Information Framework
Industry Specific Information Model
Elevation of APIs via Hypermedia Representation
Ecosystem to Ecosystem
TMF630/631 REST API Design Guidelines
TR273 Hypermedia Proposal

13. New Revenue Opportunities
Innovations / Create Engagement Ecosystems
Ecosystem Engagement
Ecosystem Engagement

14. Examples
Ideation, Iteration and Adoption