1. Goals of NFTE Marketing Bingo
To introduce students to the elements of the promotional mix (Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, and Sales Promotions).
To introduce them to the variety of techniques that businesses use to market to their customers
Activity Outcome:
For students to recognize the different elements to help create their own Promotional Mix

3. Marketing Bingo Rules Rules of the Game:
1) One by one, students in the class chooses a random number between 1-30 from the Game Board.
2) Click on the hyperlink of the chosen number to be directed to a PowerPoint slide depicting a promotional strategy.
3) Each student must decide which of the six categories of advertising strategies that the chosen PowerPoint slide is describing.
Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, Sales Promotion
4) After the student decides which category the PowerPoint slide falls under, the student writes the title of the slide in one of the boxes under the appropriate column with the goal of completing filling in the 15 squares of the playing card. Note: Personal Selling & Visual Merchandising share a column on the game board.
5) Once a student calls out “Bingo,” they must call out the titles of the slides that they used to fill in the playing card and accurately describe why they believe the marketing strategy fits the category that they chose. Note: Many slides could fit within multiple categories, so give the student the chance to defend their answer, and make use your discretion whether they are correct or incorrect.
6) If any answer is incorrect, the game continues until someone calls out “Bingo” and can correctly match 15 correct marketing strategies to their appropriate heading.

4. Game Board Select a Number1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

5. Concierge Service for Customers
Back to the Game Board

6. Postcards
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7. Extended Service Plans
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8. Upgrade/Trade In Programs
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9. Courtesy Calls to Customers
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10. Awards Gatorade High School Athlete of the Year Awards
Back to the Game Board

11. Walking Sandwich Boards
Back to the Game Board

12. Newspaper Article/Press
Back to the Game Board

13. Subscription Deals
60% of newsstands!
Back to the Game Board

14. Price Pack Deals
25% more
value pack
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15. Senior Citizen Discounts
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16. Membership Levels
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17. VIP Status
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18. Professional Discounts
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19. Product Partnership The Bee Movie & Pez Jet Blue & Dunkin Donuts
Back to the Game Board

20. Direct Mail Campaigns
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21. Blasts
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22. Friends and Family Discounts
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23. Cause-Related Marketing
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24. Reward Programs
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25. Value Meals
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26. Street Teams
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27. Text Message Campaigns
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28. Celebrity Endorsement
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29. Event Sponsorship
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30. Gift Sets
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31. Product Launch Party
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32. Customer Wall of Fame
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33. Billboards
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34. Contests
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35. Answer Key Advertising Visual Merchandising Public Relations Publicity
Postcards; Direct Mail Campaigns; Blasts; Text Message Campaigns; Celebrity Endorsements; Billboards
Visual Merchandising
Walking Sandwich Boards; Value Meals; Gift Sets
Public Relations
Upgrade/Trade In Programs; Awards; VIP Status; Cause-Related Marketing; Reward Programs; Customer Wall of Fame
Publicity
Newspaper Article/Press; Product Partnership; Street Teams; Event Sponsorship; Product Launch Party; Contests
Personal Selling
Concierge Service for Customers; Courtesy Calls to Customers; Membership Levels;
Sales Promotion
Extended Service Plans; Subscription Deals; Price Pack Deals; Senior Citizen Discounts; Professional Discounts; Friends and Family Discounts
**Students may have different interpretations of the slides, and many slides can fit more than one category. Teacher should use discretion based on student’s explanation of answers.