1. XXV. EUFASA Conference in Prague
How to market yourself!
XXV. EUFASA Conference in Prague
April 27th, 2009

2. My expectations

3. If you don´t like something, CHANGE it.
If you cannot CHANGE it, CHANGE the way you think about it!
If you want to FIND a job. Do it.
If you cannot FIND the job, CHANGE the way you are looking for it.
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

4. What is your self-marketing strategy?
How to MARKET yourself!
What is your self-marketing strategy?
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

5. DEFINITION OF MARKETING
”Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably“
The Chartered Institute of Marketing
”Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others” Kotler 1991
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

6. DEFINITION OF MARKETING
“Marketing is about finding your unique abilities and being able to communicate these to others effectively. ” (
“The right product, in the right place, at the right time, and at the right price” Adcock et al
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

7. HOW TO CHANGE YOUR APPROACH
‘The right product, in the right place, at the right time, and at the right price’
PRODUCT
YOU
PLACE
YOUR DREAM JOB, COMPANY
TIME
RIGHT NOW
PRICE
WHAT ARE YOUR SALARY EXPECTATIONS
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

8. IMPLICATIONS OF MARKETING
Who are our existing/potential customers? =
Employer, Project, Schools, Agencies
What are their current / future needs?
Open position/Advertisement
How can we satisfy these needs?
Can we offer a product/ service that the customer would value?
Can we deliver a competitive product or service?
My experience, potential, motivation, loyalty, flexibility, responsibility, interest, etc
Why should customers buy (from) us?
My uniqueness for the employer
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

9. MARKETING MANAGEMENT PROCESS
Analysis/Audit
Where am I now?
Objectives
Where do I want to be?
Strategies
Which way is the best for me?
Tactics
How do I get there?
Implementation
Getting there!
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

10. XXV. EUFASA Conference in Prague
POSSIBLE FEARS
What can I say about my CV gaps?
Just describe it!
What can I offer to the potential employer?
„Nothing“: is the WRONG answer!
Am I good enough for this job?
Some positions are not suitable for everyone
How long do people stay in one job?
2 years on average
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

11. XXV. EUFASA Conference in Prague
WHERE AM I NOW?
INTERNAL
STRENGTH
THREAT
OPPORTUNITIES
WEAKNESS
WHAT DO I WANT TO DO?
MOTIVATION
INTERNAL
EXTERNAL
Internal: Strength and Weakness
External: Opportunity and threat
Postiv/negativ
What I want to do?
What´s happen if I dont work?
How much time I can spend working?
What I can offer to my employer?
EXTERNAL
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

12. XXV. EUFASA Conference in Prague
WHERE DO I WANT TO BE?
The level of salary expectation defined in local currency, yearly or monthly, understand differences in brutto/netto
State administration
Business
NGO
Non-profit organisation
Administrative position
Management position
Consulting
Team or Independent
Full time/part time
Working contract
Other type of contract
Freelancer
Interim/Projects
Volunteer
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

13. WHICH WAY IS THE BEST?/HOW DO I GET THERE?
Answer advertisments
Get directly in touch with companies
Put your CV on job websites
Register yourself in recruitment databases of companies
Use own network
Ask for references
Participate on job/career days
Web networking (Xing, LinkedIn)
REACT
CREATE
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

14. XXV. EUFASA Conference in Prague
GETTING THERE!
Prepare your CV
Prepare your motivation letter
Prepare yourself for personal interviews
Prepare your „elevator speech“
React
Create
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

15. XXV. EUFASA Conference in Prague
Some Hints
BELIEVE IN YOURSELF
Write a short summary of „what can I offer to my potential employer“ at the beginning of the CV
Make your CV simple and transparent
Avoid chronological employment gaps in CV
There is no universal CV or motivation letter
Read the job description carefully
Learn more about the company which invited you for an interview
Be creative
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

16. A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL CLARITY AND ENERGY.
DON´T FORGET THAT
A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL CLARITY AND ENERGY.
A job search requires mental and emotional clarity and energy. Make time to do something creative. You don’t have to share it with anybody else, but do something creative for yourself. This will energize your job search.
Don't underestimate appearance. A professional appearance is comparable to values, and regardless of your personal opinion, somewhere in the hiring process, appearance may become the deciding factor. I am not talking about wearing jeans to an interview.
While conducting your job search, use this time to also consider starting your own business.
Cleve Rowley is the President of Cleve Rowley and Associates
DON´T GIVE UP AFTER THE FIRST UNSUCCESSFUL ATTEMPT!
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

17. THANK YOU FOR YOUR ATTENTION!
Lenka Kopečková
Consultant
Arthur Hunt s.r.o.
Mobile:
Web:
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague

18. XXV. EUFASA Conference in Prague
USEFUL LINKS
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague