1. © 2014 Ceto and Associates Corporation

2. Copyright 2014 Ceto and Associates Corporation
All rights reserved. No part of this presentation may be reproduced by any means be it electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of Ceto and Associates Corporation.
All information contained herein is proprietary to Ceto and Associates Corporation .

3. Meet Today’s Speaker
Over 26 years of experience in the financial services.
Served in various roles in projects at clients on five continents.
Significant experience in
Implementing operational efficiency,
Revenue enhancement,
Regulatory compliance,
Process improvement initiatives at commercial banks.
Christopher P. Terilli
Manager

4. Agenda About Us – Ceto and Associates Making Your Strategy a Success
What is a Strategy?
Why do Strategies Fail?
Segments
Senior Management
Finance/Accounting
Marketing
Human Resources
Back Office Operations
Branches/Other Channels
Conclusion
Questions

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10. What is a Strategy?
The late Peter Drucker defined business strategy as
“Analytical thinking & commitment of resources to action and innovation. Making decisions today about an uncertain future. Taking the right risks while exploring opportunities.”
Peter Drucker
Consultant, Educator, and Author

11. Why Strategies Fail?

12. 1
Have a plan simply for plans sake.

13. 2
Not understanding the environment or focusing on the results.

14. 3
Partial commitment.

15. 4
Not having the right people involved.

16. 5
Writing the plan and putting it on the shelf.

17. 7 6 Unwillingness or inability to change.
Having the wrong people in leadership positions.

18. 8
Ignoring marketplace reality, facts, and assumptions.

19. 9
No accountability or follow through.

20. 1
Unrealistic goals or lack of focus and resources.

21. How are you going to be different, competitive and successful?

22. What is your external and internal environment?

23. What are your options within the context of your current environment?

24. What are the “what if” scenarios?

25. How will you measure and monitor?

26. How will you communicate your strategy and get everyone involved?

27. CUSTOMER Senior Management Finance / Accounting Marketing
Human Resources
Back Office Operations
Branches & Other Channels

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29. Communicate the strategy throughout the organization.
Senior Management
Communicate the strategy throughout the organization.
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30. Make the strategy a business priority.
Senior Management
Make the strategy a business priority.
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31. Exemplify the strategy in everything you say and everything you do.
Senior Management
Exemplify the strategy in everything you say and everything you do.
© 2014 Ceto and Associates Corporation

32. Provide the tools for everyone to be successful in implementing
Senior Management
Provide the tools for everyone to be successful in implementing
the strategy.
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34. Defines the budget to implement the strategy.
Finance / Accounting
Defines the budget to implement the strategy.
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35. Provides the financial resources to carry out the strategy.
Finance / Accounting
Provides the financial resources to carry out the strategy.
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36. Monitors the spending to ensure compliance with budget.
Finance / Accounting
Monitors the spending to ensure compliance with budget.
Monitors revenue to measure against expected results.
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38. Marketing
Develop an effective Marketing plan to support the objectives of the strategy.
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39. Deliver the Marketing plan and measure results.
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40. Marketing
Integrate external Marketing Plan with internal programs to build employee enthusiasm.
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42. Human Resources
Communicate strategy to all employees and reinforce each person’s role in achieving the strategic objectives.
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43. Human Resources
Train existing employees on the skills they need to be successful in achieving the strategic objectives
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44. Hire people who bring the right skills to support the strategy
Human Resources
Hire people who bring the right skills to support the strategy
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46. Back Office Operations
Identify process and operational implications of the strategy.
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47. Back Office Operations
Update processes, enhance system and software tools, redefine KPIs and SLAs.
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48. Back Office Operations
Maintain efficiencies under the new strategy while adding minimal resources.
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49. Back Office Operations
Test new processes and systems to ensure a successful rollout.
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51. Branches & Other Channels
Identify process implications of the strategy.
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52. Branches & Other Channels
Define new processes to provide an enjoyable customer experience while minimizing impacts.
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53. Branches & Other Channels
Develop processes and system / software tool capabilities to support an efficient customer interaction.
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54. Develop critical success factors and measure often.
Branches & Other Channels
Develop critical success factors and measure often.
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55. Conclusion Keys to Success Communicate, Communicate, Communicate
Get everyone involved
Create the processes and system enhancements to support the strategy without adding people
Track and measure results
Adjust and revise over time to correct for new realities

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57. YOU! Thank Christopher P. Terilli cterilli@ceto.com
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© 2014 Ceto and Associates Corporation