1. Mazda 3

2. Consumers purchase decisions
In terms of consumer behavior as to why they would want to purchase a Mazda 3 could be because of how the car feels, how safe they feel in it, the could have a family and the benefits that come with it.
For hierarchy of needs this purchase would fall under the categories of safety and physiological.
Mazda wants to make sure that everyone in the car is safe, family and friends.
A car is a basic need for lifestyle it is very useful for helping people get to where they need to go.
I am they type of consumer who would make a purchase decision before I buy something. Making sure you know about the advantages and disadvantages are and a common sense and knowledge of your consumers rights is essential.

3. 3 different brands of Mazda’s
Mazda Miata
Mazda MX5

4. Mazda 3 advantages Advantages Easy on gas Fun to drive
Quick acceleration
Roomy interior
Stylish design
Affordable
Safe vehicle
Available high-tech features
Great reliability ratings
Smart city brake support
How it stacks up to the competition

5. Mazda 3 Disadvantages Disadvantages No high-performance model
Lack of an all-wheel drive system
Volume of the engine sound

6. Mazda Miata Advantages Good on gas Lightweight Affordable Rwd
Tons of after market support
Fun to drive
Convertible
Stylish designs
Standard/automatic
Good track car

7. Mazda Miata Disadvantages Not as safe as larger vehicle
Its easier to slide in wet conditions
Harder to drive in the snow
Not a lot of room
Not very powerful

8. Mazda MX5 Advantages great first car Not too expensive
Great acceleration
great first car
Not too expensive
A compact, lightweight body
Rear-wheel drive
A manual transmission with short-throw shifter
A double-wishbone suspension at both ends
Convertible

9. Mazda MX5 Disadvantages Not a lot of room for passengers
Harder to drive in snow
Not suitable for bigger people
Invisible to other cars, you need to pay attention
No back seats

10. Final decision
When using the Purchase Decision model I arrived at my final decision to go with the Mazda 3. I liked that it was:
roomy inside
it has great acceleration
It is perfect for a first car
It has a sliding roof
Its great on gas
It was very affordable
My reaction afterword's is I love everything about it and I’m happy with the decision I made.

11. Consumer behavior
I used consumer behavior because I wanted to spend as little money as I could and get a good car out of it. Everything about the Mazda 3 satisfied my needs. It’s a great first car to have.