1. The US Presidential Candidacy within Media Insight Sample Report
the Irish Media
Bernie Sanders
Hillary Clinton
Donald Trump
Media Insight Sample Report

2. US presidential candidates: How are they polling in the Irish media?
US candidate popularity ranking by sentiment within the Irish media:

3. Weight/Duration/Word Count
Bernie Sanders
225 items
of coverage
Drivers of Coverage
Most references were passing in impact. Most discussion was driven by the other contenders, Clinton and Trump.
Positive mentions came from coverage reporting victories over Clinton, including one big win in West Virginia.
Some critical comments came from fellow Democrats opposing Sanders for diverting Clinton’s resources into opposing him instead of Trump.
Some negative press for opposition of proposed new flight between Ireland and the US. MEP Deirdre Clune described his views as “anti- competitive and bad for air passengers.”
5,785,163
Volume
Weight/Duration/Word Count
AVE Value
Press 79
37,772 sq cm
€725,235
Broadcast 46
257 minutes
€291,211
Online
100
44,263 words
€4,768,717
PRESS PR VALUE: €368,180

4. Weight/Duration/Word Count
Hillary Clinton
298 items
of coverage
Drivers of Coverage
Clinton’s comments in Ohio about putting a lot of coal miners and coal companies out of business” were not well received.
Sanders’ West Virginia win was a big loss for Clinton. Around the same time, Trump began to approach her in the polls.
Some Positive assessments of Clinton’s popularity included the Oddschecker verdict that she is the candidate most likely to win in November.
Other drivers of Negative coverage include Clinton’s role in Libya, Benghazi, her relationship with Goldman Sachs, the legacy of her husband and her support of the Iraq war.
6,548,680
Volume
Weight/Duration/Word Count
AVE Value
Press
135
63,070 sq cm
€1,139,175
Broadcast 37
341 minutes
€320,607
Online
126
73,067 words
€5,088,898
PRESS PR VALUE: €572,245

5. Weight/Duration/Word Count
Donald Trump
819 items
of coverage
Drivers of Coverage
Passing Negative coverage relating to Rodrigo Duterte who is referred to as the ‘Filipino Trump’
Prime Negative - A Brexit campaign group condemned after posting a "xenophobic" video narrated by Donald Trump in which he compared refugees to venomous snakes. 
Prime Neutral - Donald Trump and Paul Ryan put up a united front after a highly anticipated meeting to demonstrate they were trying to heal internal party divisions after a brutal primary election.  .
“Around 6% of voters would prefer to see Donald Trump as Taoiseach rather than Enda Kenny or Fianna Fail leader Micheal Martin.” Irish Daily Mirror, 14th May 2016 
29,082,457
Volume
Weight/Duration/Word Count
AVE Value
Press
286
122,822
€2,102,750
Broadcast 97
659 Minutes
€738,668
Online
436
407,099
€26,241,039
PRESS PR VALUE: €1,031,348

6. Volumes of coverage over time

8. Thank you
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