1. Making Your 4-H Visuals as Good as Your Ideas!
Presented by Radonna Sawatzky, FCS Educator/ 4-H Youth Development
And Taler Sawatzky State 4-H Secretary and State Southwest District Representative

2. Marketing Your Product
What is the purpose for the poster or display?
What does the poster/display communicate?
Is the poster/display self-explanatory – does it speak for itself?
Will people Stop, Read and Remember!
Effective posters and displays
attract attention
focus your interest on the idea
sell you on taking action

3. Planning Your Design Check for Guidelines Determine Message
Sketch a Design
Determine Materials Needed
Construct

4. Determining the Message
Know your audience.
What do you want them to know?
What action do you want them to take?
Limit message to one main idea.
Remember that a poster/display can’t tell the whole story.

5. Design Tips Understanding - does it have a point?
Simplicity - limit the visual to one or two ideas
Neatness
Color
Readability
Size

6. Color attract attention emphasize a point show emphasis or contrast
set a mood
identify something

7. Use Readable Colors Black on yellow Green on white Red on white
Blue on white
White on blue
Black on white
Yellow on black
White on red
White on green
White on black

8. Use Open Space
Margins around pictures and letters make it easier for the eye to focus.

9. Use Readable Letters Strictly limit the use of all upper case letters.
Use a combination of UPPER and lower case letters
Strictly limit the use of all upper case letters.
Printing is easier to read than cursive writing.

10. Keep it Easy on the Eye Keep written materials to a minimum.
Print words across the page, not up-and-down or diagonally.
Space lettering and words so they are easy to read.
Space words, sentences and lines properly.

11. Spacing Effects Readability
WAVE
W A V E

12. Line Spacing Too Close Clarity of Liquid Expiration Date
Color of Product

13. Line Spacing Too Far Clarity of Liquid Expiration Date
Color of Product

14. Good Line Spacing
Clarity of Liquid
Expiration Date
Color of Product

15. Size of Visuals
All lettering, drawings, clip art, charts and photographs should be large enough to be seen clearly from a distance.

16. Materials Poster Board, Matte Board and Foam Core Board
Markers, Crayons, Paint, Paint Pens and Ink
Lettering - Vinyl, Computer, Cutout and Stencils
Glue, Tape, Adhesive, etc.

17. A Successful Visual must...
Catch the eye!
Be simple and clear.
Impress an idea or fact upon the viewer.
Stimulate the viewer to take action.
Be neat and accurate.

18. A carefully planned and neatly prepared poster or display will be a positive reflection on you, your club and the entire 4-H program!