0. Why Wellness Matters

1. Why Wellness Matters
Employer studies show significant positive impact of Wellness Programs on outcomes, costs, productivity and absenteeism
Healthcare spending continues to increase at unsustainable rates
80 percent of medical costs can be attributed to preventable and manageable conditions
Many people with these conditions do not follow recommended care guidelines
Unhealthy lifestyle choices (tobacco, obesity) are also major contributors

2. Real People, Real Results
Issue: Maureen was unsure if she could stay engaged in the Wellness Program and meet her long-term goals.
Solution: After participating in the program for several weeks, Maureen:
Realized the value of ongoing, regular calls with her Coach to help keep her health top of mind
Enjoys using her Coach as a sounding board when she runs into temptations or barriers to reaching her goals

3. Real People, Real Results
Issue: Ann had been trying to lose weight for several years, with little long-term success.
Solution: Since joining Health Advocate’s Wellness Program, Ann has:
Worked closely with her Coach to develop a realistic, achievable plan and create new habits for a healthier lifestyle
Lost over ten pounds
Lowered her cholesterol levels

4. Health Advocate Wellness Strategy

5. Our Unique Wellness Strategy
Seamless Integration = Total Health Engagement
Health Advocacy
Biometric screening data
Chronic care support
Personalized Health Messaging
EAP+Work/Life

6. Health Advocacy in Wellness Strategy
Health Advocacy is a key part of promoting Wellness
Specialized service supported by physicians and a highly-trained team of clinical, benefits and claims experts who can:
Locate doctors and hospitals; make appointments; transfer medical records; arrange second opinions (preventive services)
Explain complex medical treatments and tests (stress management)
Resolve claims and billing issues (financial wellness)
Address eldercare issues; find caregiver support services (stress management)
Supported by data-driven Dashboard technology; delivers personalized “gaps in care” coaching
Eases burden on Human Resources staff
Helps improve health outcomes and reduce costs

7. Biometric Screenings in Wellness Strategy
First step to behavior change
Available nationwide
Professional staff trained by Health Advocate
Actual data vs. self-reported
Complete program management
Turnkey communications
Seamless integration with HRA, Wellness and Incentive programs
Improve employee health
Reduce costs

8. Onsite Biometric Screenings
Standard Screening Package
Add-on Options
and more…

10. Wellness Coaching

11. Wellness Coaching
Unlimited personal coaching by phone and secure messaging
Weight management
Tobacco cessation
Fitness/exercise
Self-care of chronic conditions
Nutrition/diet
Pre/post-natal coaching
Stress management

12. Targeted Gaps in Care Coaching
Data identifies actionable care gaps on Advocate dashboard
Personal Health Advocates provide gaps in care coaching and preventive reminders at each member touchpoint
Empowers members to take action to close gaps
Seamless integration with Wellness Coaching
Improve outcomes; reduce costs

13. How Wellness Coaching Works
Unlimited access to personal Wellness Coach by phone or secure messaging
Proven, validated methodology: Prochaska’s Stages of Readiness; evidence-based techniques support healthy behavior change
S.M.A.R.T. Goals: One-on-one collaboration to develop short- and long-term goals with achievable steps, timelines
Employees work with the same Coach throughout the program; coaches motivate, educate and guide every step of the way
Supported by 24/7 access to comprehensive Wellness

14. Wellness Coach Credentials
Full-time, salaried Health Advocate employees
Minimum of a Bachelor’s degree in a health-related field (more than half hold Master’s-level degrees)
Minimum of one additional national certification
Certified in tobacco cessation counseling by the American Lung Association
4-month training period with a senior coach
Ongoing training and education

15. Interactive Wellness Website

16. Wellness Website Overview
Online resources reinforce coaching
24/7 access online, by smartphone and tablet
Points-based program
Secure web messaging with Coaches
Personal Health Profile
Self-guided wellness workshops
Wellness “On-the-Go”
Integrated health and fitness trackers
Fun, motivational campaigns + competitions
Incentive tracking
Gym membership discounts

17. Points-Based Engagement
Gamification
View and track progress
Points reporting
Turnkey communications
Incentives

18. Personal Health Profile (PHP)
Confidential survey identifies health risks
Health history; preventive health; lifestyle choices; readiness to change
Personalized summary with steps employees can take to improve health
Biometric data can be integrated (automatic upload from screening event) or self-reported
Aggregate data reveals workforce risk
HIPAA and GINA compliant
Can be repeated annually to compare results over time

19. PHP Personalized Summary
Dynamic content driven by employees’ responses
Tailored to employees’ health risks
Evidence-based data
Results-driven “To Do” lists (e.g., workshops)
Year-over-year comparisons
Integrate biometric screening data

20. Online Wellness Workshops
Targeted programs can be incorporated into the coaching process
Based on PHP responses | Self-directed | Interactive
Wellness Workshops
Weight Loss (Beginner/Advanced)
Nutrition (Beginner/Advanced)
Stress Management
Walking for Fitness
Tobacco Cessation
Diabetes Prevention
Heart Disease Prevention
Financial Wellness

21. Wellness “On-the-Go”
Employees can perform a wide range of tasks on-the-go
PC, smartphone and tablet; take Personal Health Profile
Integrated health trackers
View + update personal trackers
Select from existing trackers
Create your own tracker
Log activity; view progress
Health calculators
Integrate data from dozens of personal activity trackers (e.g., Fitbit, Jawbone, Garmin, iHealth, MapMyWalk, etc.)

22. Competition Portal Designed for HR and Employees
Fun, easy to access and use
Employees can join existing competitions or create new ones
Individual and team
Promotes employee engagement
Integrated with trackers
Turnkey communications

23. Available Competitions

24. Incentive Management

25. Incentive Management Participation-Based Engage with a Wellness Coach
Complete a workshop
Complete the PHP
Track activities + participation on Wellness website
Communications support
WPC/Consultation – 4 hours per year

26. Communications + Engagement

27. Member Communications
Year-round electronic, print and online materials introduce, the program, raise awareness and drive participation
Multi-leveled: brochures, newsletters, posters, health tip sheets, table tents
Strategic and comprehensive

28. Engagement Support for Employers
Monthly wellness activities + promotions
Annual seasonal wellness campaigns
Health and wellness competitions
…and more

29. Management Reporting

30. Management Reporting Aggregate PHP summaries of employee risk factors
Engagement reporting includes online activities and participation in personalized coaching
Supports client-sponsored incentive programs