1. Shelley Schultz Lieutenant Governor
Area 1 & 3 Spring Mtg
April 5/6, 2017
MEMBERSHIP
Shelley Schultz Lieutenant Governor

2. Membership trends from 2004-2017
874 (DOWN 1088 OR 3.67%)
3% Decline
*The 2017 membership number of 28,589 is as of 28 February 2017.

3. Doctor, my club is under the weather!
What can I do?

4. The Doctors are IN Retention Doctor (RD) ▪ Membership Doctor (MD)
Fundraiser Doctor (FD)

5. Problem 1: Are members quitting the club?
Are your meetings dull? Don’t start on time? Too long?
Are your members less than enthusiastic? Overwhelmed? Overworked?
Under-appreciated?
OTHER?

6. You need to see the Retention Doctor (RD)
CURES:
Assign a mentor
Organize social fun nights
Make new members feel
important and engaged
Get new members involved quickly
Ask all members to complete a Hobbies, Interest & Skills (HIS) Questionnaire
OTHER
Involved with a committee
Mentor to sit with them at meetings and provide guidance to the new member
is there a Fellowship committee?
, ie) mini-putt, movies, bowling, wine & painting, cooking class, etc
see Appendix B) to see the strengths and interests of ALL members. This will use members’ skills to their fullest potential

8. Benefits of Retention:
Strength in numbers takes pressure off current members
Participate in service projects that help women achieve their potential
Advocate Zonta’s position on women’s issues locally and internationally
Achieve greater impact internationally by combining our voices with like-minded organizations and the UN
Build life-long friendships
OTHER
Quick survey

9. Problem 2: Is there a lot of work and too few members to help?
Are the same people volunteering for everything?

10. You need to see the Membership Doctor (MD)
CURES:
Ask friends & family
Create list of prospects
Review the Zonta classification
Membership nights to focus on
“FUN with a purpose”
Join the local Chamber of Commerce
Look at sponsors from fundraising events
Advertising via your club website, Facebook, Twitter, brochures, flyers, newsletters
Giveaways: brochures, pens, calendars to promote the club and events
OTHER
See list of prospects)-
think of people you can approach as a “warm” lead
- sponsors - They are currently donating money and/or time, and familiar with Zonta, so ask if they’d like to be a member
Fundraising events: ask if their can be added to the data base to receive updates of future Zonta news and events
Advertising via your club website, Facebook, Twitter, brochures, flyers, newsletters

12. Benefits of Membership:
Spread the joy of Zonta
Fun and Fellowship – FUN with a Purpose!
Empower women around the globe
Give back to the local community
Envision a world in which women’s rights are recognized as human rights and every woman is able to achieve her full potential
Scholarships to young women in areas of aerospace (Amelia Earhart), business (Jane M. Klausman) and Young Women in Public Affairs
Strength in numbers takes pressure off current members
-Think back to the reason you first joined Zonta.

13. Problem 3:
Are you running the same fundraisers with declining attendance?
Are your members tired of doing the same thing over and over?
Are you unsure of the steps involved to get a fundraiser started?

14. You need to see the Fundraiser Doctor (FD)
CURES:
Hold a fundraiser brainstorming meeting
Consider a change to the format or eliminate the event entirely
Decide on the number of
fundraisers your club wishes
to hold
Choose events that are
manageable for your club
size
-In advance, ask members to bring 5 possible ideas and as a group, discuss the viability of each event
-One large annual event or several smaller ones over the year
-Some fundraisers require more volunteers than others,

17. Benefits:
Raise more money so you can donate more locally and to ZI Foundation
When you host a dinner, the same amount of work is involved whether you have 5 guests or 50
The community may be oversaturated with an event. It may be time to seek a unique fundraiser

18. Which doctor do you need to see?

19. MEMBER LIFE CYCLE MANAGEMENT
Club boards have the task to manage each member actively during its Zonta Life!
New members need information, welcoming and onboarding support, mentoring
Existing members need to be activated and feel active club participation, friendship and attention, encouragement, recognition
Very motivated members need to be trained and convinced to take a Zonta leader role in their club or elsewhere in the organization
Even leavers may still promote Zonta. Stay in touch!

20. In partnership with engagement and retention to create happy clubs, Zonta will mobilize all clubs during the period April May 2018 to recruit new members with a 5% growth for the biennium!

21. RECRUITMENT BOOST: NEW MEMBERS & CLUBS
AMBITION FOR EXISTING CLUBS
The ZI objective is to achieve a 5% growth in global membership and 1 new club per district
If every club recruits at least one new additional member – we will have 1100 new members!
If every district adds at least one more club - we will have 480 new members
This would give a total net increase of around 1600 members!

24. www.zontadistrict7.org www.zonta.org
THANK YOU! Questions?