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Vancouver June 17, 2014 11/3/2017.

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Presentation on theme: "Vancouver June 17, 2014 11/3/2017."— Presentation transcript:

1 Vancouver June 17, 2014 11/3/2017

2 The Emma Update 11/3/2017

3 TAP CVB Clients Eastern Zone Atlanta Atlantic City Vancouver
Birmingham Charlotte Chattanooga Cincinnati Cleveland Detroit Fort Lauderdale Grand Rapids Indianapolis Jacksonville Lexington Louisville Montreal Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Quebec City Providence Puerto Rico Richmond Tampa Toronto Virginia Beach Washington DC TAP CVB Clients Western Zone Albuquerque Anaheim Calgary Denver Hawaii Los Angeles Palm Springs Phoenix Portland Sacramento San Diego San Francisco San Jose Seattle Spokane Vancouver Central Zone Arlington Austin Chicago Dallas Des Moines Fort Worth Houston Kansas City Little Rock* Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis * Cities in start up phase

4 Vancouver Convention Industry Trends
North America Pace/Market Share Reports Downtown Hotel Occupancy/Tourism Vancouver Activity Strategic Market Positioning Vancouver Room Night/Event Metrics Vancouver Peer Set Reports 11/3/2017

5 Convention Industry Trends
Vancouver Convention Industry Trends 11/3/2017

6 Convention Industry Trends
In the midst of positive economic cycle Transient segments competing with group North America short term demand unprecedented Larger markets transitioning to “sellers markets” Mid-size markets caught in the middle Smaller markets hit the hardest/last to recover Hire schizophrenic revenue managers? Most markets positioning future bids on current market conditions Economic indicators continue to fluctuate U.S. Government segment woes Meeting planners still cautious Holding off signing contracts Planners getting caught under blocking Three specific strategic plans…. Are you booking into the next downturn?? 11/3/2017 11/3/2017 6 6

7 National/Regional TAP Reports Period Ending April 30, 2014
11/3/2017

8 Report Region: North America Market
Period Ending: April 30, 2014 Total Room Nights 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite R/N 24,558,269 17,153,596 12,908,363 9,727,549 7,389,585 5,539,697 4,326,265 3,167,969 84,771,293 Pace Targets 23,600,070 18,738,378 15,238,858 12,181,964 9,488,539 7,330,678 5,660,787 4,440,415 96,679,689 Consumption Benchmark 25,313,507 202,508,056 Pace Percentage 104% 92% 85% 80% 78% 76% 71% 88% Total Demand 91,373,821 76,051,854 57,087,324 38,945,564 31,941,249 20,023,453 15,170,615 9,728,313 340,322,193 Lost R/N 66,815,552 58,898,258 44,178,961 29,218,015 24,551,664 14,483,756 10,844,350 6,560,344 255,550,900 Conversion Percentage 27% 23% 25% 28% 29% 33% Total Events Definite Events 19,394 5,504 2,604 1,340 765 459 291 156 30,513 17,857 6,508 3,453 2,045 1,256 778 509 352 32,758 24,031 192,248 109% 75% 66% 61% 59% 57% 44% 93% Total Demand Events 47,129 19,801 10,330 5,310 2,898 1,522 924 474 88,388 Lost Events 27,735 14,297 7,726 3,970 2,133 1,063 633 318 57,875 41% 26% 30% 31% 35% 11/3/2017

9 Report Region: North America Market
Period Ending: December 31, 2013 Total R/N 2013 2014 2015 12/31/13 103% 101% 91% 9/30/13 97% 89% 6/30/13 102% 95% 3/31/13 86% 12/31/12 99% 90% 9/30/12 88% 84% 6/30/12 94% 85% 3/31/12 92% 12/31/11 93% 87% Total Events 106% 83% 108% 79% 109% 107% 75% 105% 82% 74% 78% 69% 11/3/2017

10 Report Region: North America Market
Period Ending: December 31, 2013 Total Room Nights 2013 2014 2015 2016 2017 2018 2019 2020 Total Pace Percentage 12/31/13 103% 101% 91% 87% 83% 81% 79% 92% Pace Percentage 9/30/13 97% 89% 84% 78% 74% 76% 90% Pace Percentage 6/30/13 102% 95% 73% Pace Percentage 3/31/13 86% 82% Pace Percentage 12/31/12 99% 93% Pace Percentage 9/30/12 88% 80% Pace Percentage 6/30/12 94% 85% Pace Percentage 3/31/12 Pace Percentage 12/31/11 Total Events 106% 69% 65% 63% 98% 108% 64% 60% 56% 59% 109% 62% 58% 107% 75% 105% 67% 70% 68% 57% Pace Percentage12/31/11 11/3/2017

11 Report Region: Eastern Region
Period Ending: April 30, 2014 Total Room Nights 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite R/N 11,169,104 7,872,531 5,952,451 4,562,328 3,285,664 2,263,207 1,990,003 1,508,736 38,604,024 Pace Targets 10,872,389 8,556,302 6,878,372 5,393,531 4,098,447 3,124,160 2,417,232 1,848,764 43,189,197 Consumption Benchmark 11,696,563 93,572,504 Pace Percentage 103% 92% 87% 85% 80% 72% 82% 89% Total Demand 43,506,976 36,536,893 28,230,585 19,361,241 17,782,518 10,505,606 8,336,346 5,633,790 169,893,955 Lost R/N 32,337,872 28,664,362 22,278,134 14,798,913 14,496,854 8,242,399 6,346,343 4,125,054 131,289,931 Conversion Percentage 26% 22% 21% 24% 18% 27% 23% Total Events Definite Events 8,402 2,383 1,157 577 317 194 126 68 13,224 7,732 2,713 1,412 817 501 309 197 133 13,814 10,491 83,928 109% 88% 71% 63% 64% 51% 96% Total Demand Events 20,344 8,603 4,551 2,413 1,330 734 464 250 38,689 Lost Events 11,942 6,220 3,394 1,836 1,013 540 338 182 25,465 41% 28% 25% 34% 11/3/2017

12 Report Region: Mid-West Region
Period Ending: April 30, 2014 Total Room Nights 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite R/N 8,158,004 5,542,662 4,210,145 3,225,977 2,651,435 1,860,449 1,242,292 596,520 27,487,484 Pace Targets 7,742,152 6,144,769 5,025,541 4,013,220 3,031,982 2,183,986 1,525,040 1,123,661 30,790,351 Consumption Benchmark 8,245,293 65,962,344 Pace Percentage 105% 90% 84% 80% 87% 85% 81% 53% 89% Total Demand 28,538,320 23,590,019 17,048,681 11,732,994 8,786,638 5,300,396 3,441,003 1,775,136 100,213,187 Lost R/N 20,380,316 18,047,357 12,838,536 8,507,017 6,135,203 3,439,947 2,198,711 1,178,616 72,725,703 Conversion Percentage 29% 23% 25% 27% 30% 35% 36% 34% Total Events Definite Events 6,743 1,881 885 475 299 167 97 36 10,583 6,142 2,341 1,282 771 461 269 166 109 11,541 8,251 66,008 110% 69% 62% 65% 58% 33% 92% Total Demand Events 16,458 6,971 3,596 1,771 978 469 250 30,590 Lost Events 9,715 5,090 2,711 1,296 679 302 153 61 20,007 41% 31% 39% 37% 11/3/2017

13 Report Region: West Region
Period Ending: April 30, 2014 Total Room Nights 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite R/N 5,231,161 3,738,403 2,745,767 1,939,244 1,452,486 1,416,041 1,093,970 1,062,713 18,679,785 Pace Targets 4,991,845 4,033,745 3,330,264 2,764,743 2,335,516 1,989,280 1,681,509 1,431,183 22,558,085 Consumption Benchmark 5,371,654 42,973,232 Pace Percentage 105% 93% 82% 70% 62% 71% 65% 74% 83% Total Demand 19,328,525 15,924,942 11,808,058 7,851,329 5,372,093 4,217,451 3,393,266 2,319,387 70,215,051 Lost R/N 14,097,364 12,186,539 9,062,291 5,912,085 3,919,607 2,801,410 2,299,296 1,256,674 51,535,266 Conversion Percentage 27% 23% 25% 34% 32% 46% Total Events Definite Events 4,249 1,240 562 288 149 98 68 52 6,706 3,988 1,462 764 459 297 203 143 108 7,424 5,290 42,320 107% 85% 63% 50% 48% 90% Total Demand Events 10,327 4,227 2,183 1,126 590 319 210 127 19,109 Lost Events 6,078 2,987 1,621 838 441 221 142 75 12,403 41% 29% 26% 31% 35% 11/3/2017

14 Report Region: Canadian Markets
Period Ending: April 30, 2014 Total Room Nights 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite R/N 1,183,229 889,124 616,209 427,816 210,531 129,978 117,109 57,075 3,631,071 Pace Targets 1,063,708 769,485 566,030 405,118 280,685 208,529 135,563 93,859 3,522,977 Consumption Benchmark 1,146,874 9,174,992 Pace Percentage 111% 116% 109% 106% 75% 62% 86% 61% 103% Total Demand 3,770,699 3,168,896 2,242,628 1,631,379 1,289,230 609,935 809,190 296,437 13,818,394 Lost R/N 2,587,470 2,279,772 1,626,419 1,203,563 1,078,699 479,957 692,081 239,362 10,187,323 Conversion Percentage 31% 28% 27% 26% 16% 21% 14% 19% Total Events Definite Events 1,198 377 186 106 32 23 13 7 1,942 1,147 418 197 104 54 31 17 12 1,980 1,524 12,192 104% 90% 94% 102% 59% 74% 76% 58% 98% Total Demand Events 2,451 1,007 544 303 151 72 59 19 4,606 Lost Events 1,253 630 358 119 49 46 2,664 49% 37% 34% 35% 32% 22% 42% Canadian Markets: Calgary, Montreal, Ottawa, Quebec City, Toronto, Vancouver 11/3/2017

15 Washington DC/Chicago Markets
Report City: 38 Cities Comparisons Washington DC/Chicago Markets Washington DC Data 38 Cities Jan 2008 All Future Years Jan 2010 All Future Years Dec 2013 All Future Years Definite R/N 19,101,014 20,459,516 21,984,657 Total Demand R/N 82,802,733 88,400,140 85,311,212 Conversion Percentage 23% 26% Chicago Data 38 Cities 7,316,671 7,527,054 8,451,802 31,475,762 32,254,576 32,466,356 11/3/2017

16 Washington DC Based Group Business By Year
Demand & Definite Total Room Nights (38 Cities Aggregate Data-December 2013) 38 Cities Data 2007 2008 2009 2010 2011 2012 2013 Definite Room Nights 3,989,441 4,911,237 4,501,812 4,945,471 4,755,707 5,109,575 4,528,092 Total Demand Room Nights 18,214,167 21,714,749 20,582,517 22,202,879 21,936,934 23,561,929 21,126,824 38 Cities Data 2014 2015 2016 2017 2018 2019 2020 2021 Definite Room Nights 4,223,467 3,143,595 3,071,322 2,563,945 1,914,009 1,613,737 1,380,582 853,076 Total Demand Room Nights 15,741,685 13,205,620 10,006,120 7,262,760 5,981,917 4,059,441 2,640,668 756,891 Total Demand Room Nights represent groups that solicited bids from the 38 participating cities and could have met in each of these years. Definite Room Nights represent groups that actually met in each of these years. Washington DC market remained strong through the downturn with the single largest decrease occurring between 2012 and should finish with close to 5,000,000 room nights consumed. 11/3/2017

17 Chicago Based Group Business By Year
Demand & Definite Total Room Nights (38 Cities Aggregate Data-December 2013) 38 Cities Data 2007 2008 2009 2010 2011 2012 2013 Definite Room Nights 2,043,808 2,047,092 2,038,057 1,801,870 1,816,010 2,007,436 2,056,894 Total Demand Room Nights 6,841,173 7,472,134 8,008,150 7,375,094 8,093,992 8,126,777 7,980,053 38 Cities Data 2014 2015 2016 2017 2018 2019 2020 2021 Definite Room Nights 1,684,256 1,586,878 1,177,411 964,767 770,457 516,526 305,013 165,480 Total Demand Room Nights 7,142,122 7,021,040 5,040,663 3,786,931 2,682,897 1,760,078 1,698,810 756,891 Total Demand Room Nights represent groups that solicited bids from the 32 participating cities and could have met in each of these years. Definite Room Nights represent groups that actually met in each of these years. Chicago market suffered a room night decrease in 2010 (not unusual to see the group market lag behind other economic indicators) but was back to 2007 levels by should finish with close to 2,100,000 room nights consumed. 11/3/2017

18 TourismVancouver Booking Activity PKF Downtown Hotel Occupancy Assumption: Months hotels exceed 70% occupancy group rooms are limited or priced creating lost business 11/3/2017

19 PKF Downtown Hotels Occupancy Compared to Tourism Vancouver Activity
2013 January February March April May June July August September October November December Total Def R/N 13,607 4,414 1,849 23,179 22,331 48,758 31,835 11,787 43,961 17,807 9,462 795 229,785 Lost R/N 30,449 44,879 54,717 98,734 72,307 73,886 77,980 53,733 38,774 108,930 26,921 10,038 691,348 2012 PKF 50.8 57.3 57.7 65.5 76.4 87.7 87.5 90.4 88.7 70.9 64.0 52.4 Green months close to, or higher, than 70% occupancy limits group rooms available and raises group rates possibly creating lost group opportunities. Red months below 70% occupancy represent opportunities to increase occupancy. Anytime a specific market consistently achieves 70% annual occupancy moving the needle higher requires targeted strategic approach. The following slide shows ….how do we consistently replicate 2007 and avoid another 2009? 11/3/2017

20 PKF Downtown Hotels Occupancy Compared to Tourism Vancouver Activity
2007 January February March April May June July August September October November December Total Def R/N 2,326 6,137 12,019 11,767 22,092 40,648 15,562 10,062 18,871 29,891 6,717 1,145 177,237 Lost R/N 11,083 25,330 64,170 31,469 60,853 27,289 60,798 1,824 40,864 35,480 40,926 6,960 407,046 2007 PKF 54.1 64.9 71.4 69.8 83.8 89.8 87.0 89.2 88.1 76.9 66.2 54.8 74.7 2008 4,704 8,053 16,603 25,675 39,136 38,343 28,986 17,956 13,426 16,201 755 2,015 211,853 24,554 6,427 15,359 33,890 49,082 50,499 45,307 73,855 49,372 54,529 17,866 8,480 429,220 2008 PKF 56.4 69.4 67.3 74.8 83.6 88.3 84.7 84.5 71.9 61.2 47.6 73.1 2009 5,893 7,818 11,850 27,633 24,597 19,457 39,255 18,069 16,678 7,085 10,147 63 188,545 34,932 24,226 50,907 58,688 75,670 66,965 69,719 13,555 56,265 43,536 20,895 675 516,033 2009 PKF 48.8 64.5 61.9 65.4 73.7 77.6 79.9 86.8 82.1 66.0 59.1 47.3 67.4 2010 1,183 125 9,540 24,907 19,121 36,835 52,567 34,363 27,551 52,088 13,742 350 272,372 5,604 11,765 44,513 52,310 76,374 91,336 119,330 22,577 53,494 36,021 61,460 10,095 584,879 2010 PKF 50.1 85.3 61.5 63.7 78.9 83.0 85.1 88.8 84.6 76.4 63.3 48.6 72.4 2011 7,061 8,280 13,502 30,017 94,581 22,762 41,836 30,194 36,274 21,358 14,176 1,195 321,236 43,286 45,799 70,165 58,507 75,766 88,180 44,534 69,268 84,954 112,983 29,516 9,780 732,738 2011 PKF 49.3 61.6 66.3 68.4 86.1 86.3 85.9 86.7 86.2 49.7 71.5 2012 4,153 10,898 19,726 51,593 37,975 10,463 32,215 9,371 16,588 36,881 4,122 5,528 239,513 70,507 39,331 24,857 57,671 69,077 78,638 145,869 74,513 87,886 72,937 64,252 66 785,604 2012 PKF 52.2 70.2 83.5 84.2 71.6 60.2 47.7 71.1 11/3/2017

21 Vancouver Convention Bureau Convention Center Hotels Strategic Market Positioning
11/3/2017

22 Hotels Convention Bureau Convention Center Three Major Participants Need To Agree On Optimal Year For Vancouver….. 3/11/09

23 Hotels Convention Center Convention Bureau What % Group Mix? What Size/How Many Convention Events? What Market Segment Mix? 3/11/09 23

24 Strategic Alignment Convention Center Hotels Convention Bureau
City Government City Council City Manager Private Mgmt? Labor Leadership General Public Various Stakeholders Hotels Restaurants Contractors Executive Director Finance Sales Leadership Sales Managers Hotels Ownership Asset Manager Operations Sales Financial Regional Corporate Revenue Manager Executive Committee General Manager Controller DOS Sales Managers Convention Bureau City Government City Council City Manager Board of Directors Convention Committee General Public Various Stakeholders Hotels Restaurants President VP Finance VP Marketing VP Sales Director of Sales Sales Managers

25 Vancouver Room Night/Event Metrics
11/3/2017

26 Consumption Benchmark:
Vancouver Pace Report (4/30/14) Consumption Benchmark: Average CVB production last 36 months/updated every month/rolling average

27 Vancouver Pace Report Pace Targets:
(4/30/14) Pace Targets: How many room nights needed on the books today to achieve Consumption Benchmark in each future year?

28 Vancouver Pace Report Definite Room Nights comparison to Pace Targets
(4/30/14) Definite Room Nights comparison to Pace Targets

29 Vancouver Pace Report Tentative Room Nights: What is in the pipeline?
(4/30/14) Tentative Room Nights: What is in the pipeline?

30 3 Year Average Benchmark Compared to DA Benchmark
Report City: Vancouver Period Ending: April 30, 2014 3 Year Average Benchmark Compared to DA Benchmark TAP 3 Yr. Bench 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite Room Nights 252,479 276,698 155,726 68,787 108,381 58,252 36,615 24,095 981,033 Pace Targets 256,221 212,481 160,345 101,490 61,223 40,668 24,136 14,322 870,886 Variance (3,742) 64,217 (4,619) (32,703) 47,158 17,584 12,479 9,773 110,147 Consumption Benchmark 265,795 2,126,360 Pace Percentage 99% 130% 97% 68% 177% 143% 152% 168% 113% Total Demand R/N 943,488 903,827 563,443 346,936 336,893 121,326 304,512 77,781 3,598,206 Lost Room Nights 691,317 627,129 407,717 278,149 228,512 63,074 267,897 53,686 2,617,481 Conversion Percentage 27% 31% 28% 20% 32% 48% 12% Tentative Room Nights 3,929 84,144 90,200 65,729 74,709 41,180 52,009 45,187 457,087 Vancouver Higher Benchmarks 319,270 294,185 222,003 140,516 84,766 56,306 33,417 19,830 1,170,293 (66,791) (17,487) (66,277) (71,729) 23,615 1,946 3,198 4,265 (189,260) 331,200 368,000 2,907,200 79% 94% 70% 49% 128% 103% 110% 122% 84% Lost Events 11/3/2017

31 Report City: Vancouver
Period Ending: April 30, 2014 Vancouver R/N 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite R/N 252,479 276,698 155,726 68,787 108,381 58,252 36,615 24,095 981,033 Pace Targets 319,270 294,185 222,003 140,516 84,766 56,306 33,417 19,830 1,170,293 Variance (66,791) (17,487) (66,277) (71,729) 23,615 1,946 3,198 4,265 (189,260) Consumption Benchmark 331,200 368,000 2,907,200 Pace Percentage 79% 94% 70% 49% 128% 103% 110% 122% 84% Total Demand 943,488 903,827 563,443 346,936 336,893 121,326 304,512 77,781 3,598,206 Lost R/N 691,317 627,129 407,717 278,149 228,512 63,074 267,897 53,686 2,617,481 Conversion Percentage 27% 31% 28% 20% 32% 48% 12% Tentative R/N 3,929 84,144 90,200 65,729 74,709 41,180 52,009 45,187 457,087 Vancouver Events Definite Events 212 92 46 22 18 7 4 2 403 168 79 37 20 9 5 318 44 13 (9) 85 203 1,624 126% 116% 124% 200% 140% 400% 127% Total Demand Events 478 236 128 62 45 14 16 6 985 Lost Events 267 144 82 40 27 12 583 44% 39% 36% 35% 40% 50% 25% 33% 41% Tentative Events 19 77 48 24 17 204 11/3/2017

32 Vancouver Peer Set Reports
11/3/2017

33 Report City: Vancouver
Period Ending: April 30, 2014 Vancouver Data 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite R/N 252,479 276,698 155,726 68,787 108,381 58,252 36,615 24,095 981,033 Pace Targets 319,270 294,185 222,003 140,516 84,766 56,306 33,417 19,830 1,170,293 Consumption Benchmark 331,199 368,001 2,907,206 Pace Percentage 79% 94% 70% 49% 128% 103% 110% 122% 84% Total Demand R/N 943,488 903,827 563,443 346,936 336,893 121,326 304,512 77,781 3,598,206 Lost R/N 691,317 627,129 407,717 278,149 228,512 63,074 267,897 53,686 2,617,481 Conversion Percentage 27% 31% 28% 20% 32% 48% 12% Tentative R/N 3,929 84,144 90,200 65,729 74,709 41,180 52,009 45,187 457,087 Peer Set Data: Vancouver, Montreal, Toronto 1,012,182 815,154 558,204 427,106 251,920 139,322 153,724 69,400 3,427,012 1,049,273 807,191 605,780 437,316 303,018 226,163 147,202 101,315 3,677,258 1,127,138 1,163,940 9,274,718 96% 101% 92% 98% 83% 62% 104% 68% 93% 3,228,713 2,857,832 2,009,038 1,480,844 1,237,801 604,199 840,280 306,962 12,565,669 2,216,839 2,042,678 1,450,834 1,053,738 985,881 464,877 686,556 237,562 9,138,965 29% 23% 18% 50,876 139,532 242,739 159,351 143,336 87,376 122,069 84,732 1,030,011 11/3/2017

34 Report City: Vancouver
Period Ending: April 30, 2014 Vancouver Data 2014 2015 2016 2017 2018 2019 2020 2021 Total Definite R/N 252,479 276,698 155,726 68,787 108,381 58,252 36,615 24,095 981,033 Pace Targets 319,270 294,185 222,003 140,516 84,766 56,306 33,417 19,830 1,170,293 Consumption Benchmark 331,199 368,001 2,907,206 Pace Percentage 79% 94% 70% 49% 128% 103% 110% 122% 84% Total Demand R/N 943,488 903,827 563,443 346,936 336,893 121,326 304,512 77,781 3,598,206 Lost R/N 691,317 627,129 407,717 278,149 228,512 63,074 267,897 53,686 2,617,481 Conversion Percentage 27% 31% 28% 20% 32% 48% 12% Tentative R/N 3,929 84,144 90,200 65,729 74,709 41,180 52,009 45,187 457,087 Peer Set Data: Vancouver, Denver, Los Angeles, Montreal, San Francisco, Seattle, Toronto 4,325,789 3,039,230 2,561,262 1,932,737 1,493,729 1,202,536 1,071,713 1,016,253 16,643,249 4,151,791 3,455,295 2,906,770 2,447,113 2,048,980 1,729,045 1,448,432 1,205,428 19,392,854 4,450,501 4,487,303 35,861,622 104% 88% 73% 74% 86% 15,299,668 12,879,504 9,708,459 6,765,568 5,657,116 3,848,337 3,422,363 2,289,610 59,870,625 10,974,187 9,840,274 7,147,197 4,832,831 4,163,387 2,645,801 2,350,650 1,273,357 43,227,684 24% 26% 29% 44% 364,367 1,163,593 1,031,076 987,057 1,011,906 1,084,194 1,237,931 1,047,639 7,927,763 11/3/2017

35 Report City: Vancouver
Period Ending: April 30, 2014 Vancouver Data 2014 2015 2016 2017 208 2019 2020 2021 Total Definite Events 212 92 46 22 18 7 4 2 403 Pace Targets 168 79 37 20 9 5 318 Consumption Benchmark 203 1,624 Pace Percentage 126% 116% 124% 110% 200% 140% 400% 127% Total Demand Events 478 236 128 62 45 14 16 6 985 Lost Events 267 144 82 40 27 12 583 Conversion Percentage 44% 39% 36% 35% 40% 50% 25% 33% 41% Tentative Events 19 77 48 24 17 204 Peer Set Data: Vancouver, Denver, Los Angeles, Montreal, San Francisco, Seattle, Toronto 3,081 849 427 251 87 71 49 4,943 2,753 1,002 557 364 174 127 99 5,327 3,833 30,664 112% 85% 77% 69% 51% 56% 49% 93% 7,417 3,000 1,654 868 477 266 117 14,002 4,337 2,151 1,227 617 349 179 132 68 9,060 42% 28% 26% 29% 27% 1,012 1,121 522 309 178 112 3,421 11/3/2017

36 Vancouver Sample Strategic Planning Calendar
11/3/2017

37 Vancouver 2015 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 21,083 7,526 17,127 13,017 9,150 87,595 29,480 29,676 10,221 23,028 28,327 468 276,698 Pace Targets 12,080 9,372 15,836 35,377 40,166 43,872 41,830 27,924 23,144 27,805 14,874 1,905 294,185 Consumption Benchmark 13,636 10,724 18,519 42,266 48,485 54,163 52,393 35,906 30,347 38,027 20,818 2,717 368,001 Pace Percentage 175% 80% 108% 37% 23% 200% 70% 106% 44% 83% 190% 25% 94% Total Demand Room Nights 36,309 37,132 73,645 63,573 100,973 120,158 182,320 57,591 27,406 139,165 65,087 903,827 Lost Room Nights 15,226 29,606 56,518 50,556 91,823 32,563 152,840 27,915 17,185 116,137 36,760 627,129 Conversion Percentage 58% 20% 9% 73% 16% 52% 17% 100% 31% Tentative Room Nights 3,415 1,312 2,526 6,040 28,794 3,050 9,038 8,224 10,076 6,757 4,912 84,144 Peer Set R/N: Vancouver, Denver, Los Angeles, Montreal, San Francisco, Seattle, Toronto 201,104 145,314 321,011 247,461 325,784 389,316 301,556 231,697 223,550 379,930 210,373 62,134 3,039,230 219,877 206,646 278,933 321,012 372,933 377,244 338,131 238,978 316,764 450,960 216,083 117,734 3,455,295 261,481 249,418 342,722 400,573 477,101 493,726 448,685 321,095 425,252 613,592 296,931 156,727 4,487,303 91% 115% 77% 87% 103% 89% 97% 71% 84% 53% 88% 586,420 900,024 1,119,201 1,139,559 1,179,331 1,640,315 1,708,432 1,228,779 844,921 1,455,596 849,153 227,773 12,879,504 385,316 754,710 798,190 892,098 853,547 1,250,999 1,406,876 997,082 621,371 1,075,666 638,780 165,639 9,840,274 34% 29% 22% 28% 24% 18% 19% 26% 27% 64,832 118,378 83,919 153,380 131,608 75,656 144,808 60,518 125,692 124,106 62,247 18,449 1,163,593 Vancouver 2015 Events Definite Events 8 6 7 17 12 10 4 1 92 5 9 11 79 13 20 26 28 19 14 25 3 203 120% 117% 78% 155% 109% 143% 140% 75% 116% Total Demand Events 27 40 18 236 Lost Events 23 15 16 22 144 67% 46% 42% 38% 39% 50% 21% 36% Tentative Events 77 Peer Set Events: Vancouver, Denver, Los Angeles, Montreal, San Francisco, Seattle, Toronto 56 53 83 94 101 100 78 47 70 57 849 82 86 95 114 110 113 81 60 88 1,002 226 257 303 390 395 430 318 394 449 290 124 3,833 68% 62% 82% 92% 96% 102% 85% 182 212 265 353 302 315 322 196 358 186 44 3,000 126 159 259 201 215 244 149 195 264 129 2,151 33% 32% 98 97 112 140 106 96 43 127 55 24 1,121

38 Vancouver 2015 R/N JAN FEB MAR APR MAY JUN Definite Room Nights 21,083 7,526 17,127 13,017 9,150 87,595 Pace Targets 12,080 9,372 15,836 35,377 40,166 43,872 Consumption Benchmark 13,636 10,724 18,519 42,266 48,485 54,163 Pace Percentage 175% 80% 108% 37% 23% 200% Total Demand Room Nights 36,309 37,132 73,645 63,573 100,973 120,158 Lost Room Nights 15,226 29,606 56,518 50,556 91,823 32,563 Conversion Percentage 58% 20% 9% 73% Tentative Room Nights 3,415 1,312 2,526 6,040 28,794 3,050 Peer Set R/N: Vancouver, Denver, Los Angeles, Montreal, San Francisco, Seattle, Toronto 201,104 145,314 321,011 247,461 325,784 389,316 219,877 206,646 278,933 321,012 372,933 377,244 261,481 249,418 342,722 400,573 477,101 493,726 91% 70% 115% 77% 87% 103% 586,420 900,024 1,119,201 1,139,559 1,179,331 1,640,315 385,316 754,710 798,190 892,098 853,547 1,250,999 34% 16% 29% 22% 28% 24% 64,832 118,378 83,919 153,380 131,608 75,656 Vancouver 2015 Events Definite Events 8 6 7 17 12 4 5 9 11 13 20 26 28 120% 117% 78% 155% 109% Total Demand Events 19 27 40 Lost Events 23 15 67% 46% 26% 42% 44% Tentative Events Peer Set Events: Vancouver, Denver, Los Angeles, Montreal, San Francisco, Seattle, Toronto 56 53 83 94 101 100 82 86 95 114 110 113 226 257 303 390 395 430 68% 62% 82% 92% 88% 182 212 265 353 302 315 126 159 259 201 215 31% 25% 27% 33% 32% 98 97 112 140 106 96

39 Vancouver 2015 R/N JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 29,480 29,676 10,221 23,028 28,327 468 276,698 Pace Targets 41,830 27,924 23,144 27,805 14,874 1,905 294,185 Consumption Benchmark 52,393 35,906 30,347 38,027 20,818 2,717 368,001 Pace Percentage 70% 106% 44% 83% 190% 25% 94% Total Demand Room Nights 182,320 57,591 27,406 139,165 65,087 903,827 Lost Room Nights 152,840 27,915 17,185 116,137 36,760 627,129 Conversion Percentage 16% 52% 37% 17% 100% 31% Tentative Room Nights 9,038 8,224 10,076 6,757 4,912 84,144 Peer Set R/N: Vancouver, Denver, Los Angeles, Montreal, San Francisco, Seattle, Toronto 301,556 231,697 223,550 379,930 210,373 62,134 3,039,230 338,131 238,978 316,764 450,960 216,083 117,734 3,455,295 448,685 321,095 425,252 613,592 296,931 156,727 4,487,303 89% 97% 71% 84% 53% 88% 1,708,432 1,228,779 844,921 1,455,596 849,153 227,773 12,879,504 1,406,876 997,082 621,371 1,075,666 638,780 165,639 9,840,274 18% 19% 26% 27% 24% 144,808 60,518 125,692 124,106 62,247 18,449 1,163,593 Vancouver 2015 Events Definite Events 10 7 6 4 1 92 5 8 79 19 14 25 3 203 143% 140% 75% 116% Total Demand Events 26 18 28 11 236 Lost Events 16 22 144 38% 39% 50% 21% 36% Tentative Events 77 Peer Set Events: Vancouver, Denver, Los Angeles, Montreal, San Francisco, Seattle, Toronto 78 47 70 94 57 849 81 60 88 56 23 1,002 318 257 394 449 290 124 3,833 96% 78% 80% 102% 85% 322 196 265 358 186 44 3,000 244 149 195 264 129 2,151 28% 97 43 126 127 55 24 1,121

40 The TAP Report For more information please contact: Jeff Eastman Trends Analysis Projections LLC West 125th Terrace Overland Park, KS Telephone: Cell: 11/3/2017


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