1. Prevention of Iron deficiency During the Complementary Feeding Period

2. AGENDA Introduction Nigeria health and infant feeding issues
Nutrient gaps during complementary feeding
Way forward.

3. DEFINITION OF COMPLEMENTARY FEEDING
The process which starts when breast-milk alone is no longer sufficient to meet the nutritional requirements of infants and therefore other foods and liquids are needed, along with breast milk” (PAHO/WHO 2006)
Complementary feeding means giving other appropriate foods to an infant in addition to breast milk. At least 500ml of milk should be given daily.
Remember: The complementary feeding period is a critical part of the 1st 1000 days journey of an infant and should be accorded the seriousness it deserves.

4. REMINDER… Major causes of U-5 mortality Under-nutrition
(underlying cause)
53%

5. CONSEQUENCES OF IRON DEFICIENCY
In children
Perinatal mortality
Child mortality
Impaired cognitive/mental function
Low IQ
Failure to thrive
Anemia

6. EFFECT OF IRON DEFICIENCY ON BRAIN DEVELOPMENT IN THE 1ST 1000 DAYS OF LIFE

7. OTHER MICRONUTRIENT DEFICIENCIES IN CHILDREN
Vitamin A Deificiency
Risk of infections and illness
Poor eye sight and blindness
Death
Iodine Deficiency
Goiter
Impaired mental function
Retarded physical development

8. Strategies to Combat Iron Deficiency During Complementary Feeding
Micronutrient fortification (especially complementary feeds) – cereals
Control of parasitic infections (diagnosis and treatment)
Increased intake of other vitamins such as vitamin A, Vitamin C, folic acid through
Supplementation, Fortification, Nutrition Education
Dietary diversification/modification

9. REMEMBER:BABIES HAVE HIGHER NUTRITIONAL NEEDS THAN ADULTS.

10. AND SMALL TUMMIES REQUIRE DENSE NUTRITION……

11. WAY FORWARD
Micronutrient fortification (especially complementary feeds)
Nutrition education

12. NESTLE’S INTERVENTION

13. Introducing Fortified

14. CERELAC® variants after 6 months
Maize with milk
Wheat with milk
Maize & Soya

15. NUTREND under CERELAC Brand
Old
New

16. CERELAC® variants after 6 months – Also in small sachet formats

17. Unique features and Benefits of New CERELAC
45% RDA of iRON
25% RDA of Energy
47% RDA of Protein
39% RDA of Vit A
40% RDA of Zinc =
1 Serving of Nestle Infant cereal ( 50g)

18. NEW CERELAC SACHET Why CERELAC sachet? Affordable Convenience
Offers complete nutrition
Ease of preparation
Hygienic
Standardized
Micronutrient fortified
Can be used for 6 months old to 3 years

19. UNIQUE FEATURES AND BENEFITS OF CERELAC®
PROTECTION FROM DIARRHEA
ENHANCES IMMUNITY
Probiotics - B.Lactis
1 Serving (50g each) of Nestle CERELAC/NUTREND from 6 months onwards

20. UNIQUE FEATURES AND BENEFITS OF CERELAC® CONTD..
(NESTLE patented process of CHE )
Starches which are hydrolyzed to dextrin and oligosaccharides10,11 that do not need pancreatic amylase for digestion
Readily available energy density
Absorbed and digested faster
Delicious, naturally sweet, great taste

21. After 6 months should milk consumption stop?
“The WHO committee on Health and Nutrition recommends at least 500mls of milk as the liquid
part of a weaning diet for infants from 6 months onwards”
Due to :
-Increased energy need
-Increased vitamin & mineral
requirements esp. iron & calcium
-Need for Brain, bone development

22. Breast feeding continues to remain relevant…
Nestlé Nutrition - Communication - J Liew
Breast feeding continues to remain relevant…
November 3, 2017
Breast Milk:
is rich in bioactive compounds conferring protection and actively stimulating the development of the infant’s own immune system.
Question to medical delegates: what does Beast milk contain that can influence the training of the immune system? U DON’T HAVE TO ASK UR AUDIENCE THIS !!
And Nestle Supports this….

23. Advanced growing up formula Advanced follow on formula
NESTLE’S SOLUTIONS
Ensure the best Relay
Advanced growing up formula
Advanced follow on formula
Tailored to meet the specific needs of infants from 6months to 12 months
With living natural and active BL cultures
Extended protection against infections in the critical complementary feeding period and beyond
Tailored to meet the specific needs of toddlers from 12 months to 3 years.
With living natural and active BL cultures
Extended protection against infections through toddlerhood

24. Examples of how to Utilize Nestle Cereals and Milk during Complementary Feeding+ OR OR
500mls of milk still needed after 6months-3years = =
Meets 50% of RDA of 6months-3years per Serving

25. Delivering the right Quality and Quantity of Protein
Nestlé NAN OPTIPRO®
0 – 6 Months
6 – 12 Months
12 – 36 Months
Delivering the right Quality and Quantity of Protein

26. CERELAC is a well trusted household brand in Nigeria
Formats:
Sachet Formats (25g, 50g & 200g
Small Tin formats (400g)
Big Tin formats (900g and 1Kg)

27. Summary
Anemia is very prevalent in Nigeria especially in children under 5
Iron deficiency anemia has severe health and mental consequences and can be fatal
Proven strategies to combat anaemia include iron fortification of complementary foods
Nestle CERELAC is a complementary food rich in Iron to prevent iron deficiency anemia
Probiotics are present in Nestle CERELAC to boost the natural defenses of babies
Nestle CERELAC is rich in iRON and contains adequate Vitamins (A,B,C,D,E,K) and minerals (Ca, Zn)

28. Where can the Products be purchased nearby?
Pharmacies
Neighborhood stores and Open Market
Supermarkets: Shoprite, Justrite, De Prince Supermarket; Home Affairs
Prices: CERELAC Sachet- N130, 400g: N1,500, 1kg: 3,000- 3,500
NAN ranges: N2,000-2,200.

29. IN CONCLUSION Thank you
Protecting the nutritional status of children is not just “welfare”, It is an economic investment for the long term!!
Thank you