1. Future of the Industry Preliminary Compare/Contrast Report
IAEWS Fall Congress
October 27, 2010
Hollywood, FL

2. Future of the Industry Committee:
Carol Barber. Encore TalentWorkx
Don Ramer, CEO, Arbita
Peter Weddle, Executive Director of IAEWS
Ted Daywalt, CEO, VetJobs
John Bell, CEO, Boxwood

3. Research Objective
Compare and contrast opinions of employers with those of IAEWS members on the subject of emerging trends in online recruiting to determine challenges and opportunities for job boards

4. Methodology
IAEWS members were surveyed throughout A FOTI Members Survey Report was presented at 11/09 Global Congress Employers were surveyed in the last half of 2009 and again in the 3rd quarter of 2010, using survey statements similar statements to those used for the IAEWS Member Survey Report

5. EMPLOYER RESPONDENT PROFILE
RESPONSES TO DATE 347 POSITION/TITLE 31% President/ CEO, Principal Owner 18% VP/Manager of HR 10% Consultants 41% Other one-offs made up the balance INDUSTRIES 20% Health care/Hospitals 19% Professional Services/Business Services/Consulting 14% Media (including job boards)/advertising 8% Engineering/construction 7% Aerospace/defense 4% Education 28% Other - one-offs made up the balance

6. 2010 Employer Survey Innovation / Changing Needs Social Media
Innovation / Changing Needs
Social Media
Search Engines
Quality vs. Quantity

7. 2010 Employer Survey
Innovation / Changing Needs

8. 100%
90%
80%
42%
53%
70%
60%
Site Leaders
09’ Employers
10’ Employers
50%
89%
40%
38%
30%
30%
20%
10%
14%
11% 0%
11% 6% 7%
Job boards will need to better justify product offerings to maintain their price points

9. 100%
90%
80%
34%
32%
70%
60%
Site Leaders
09’ Employers
10’ Employers
50%
91%
34%
40%
38%
30%
20%
24%
10%
18% 0% 9%
10%
10%
Job boards will need to revamp and/or expand their offerings to keep your business

10. 100%
90%
80%
70%
60%
Site Leaders
09’ Employers
10’ Employers
12%
50% 7%
40%
78%
18%
31%
30%
20%
26%
10%
14% 0%
22%
49%
43%
You would be interested in for-fee services from job boards, such as resume mining and candidate screening

11. 100%
90%
80%
31%
32%
70%
60%
Site Leaders
09’ Employers
10’ Employers
88%
50%
41%
40%
35%
30%
20%
21%
10%
19% 0%
12%
12% 8%
Job boards must invest in relevant, robust and provocative content to attract attention from the caliber of candidates you would want to recruit

12. 2010 Employer Survey
Employers & IAEWS members generally agree on the previous statements
Validates need for job boards to maintain relevance through product/service innovation and robust content
Validates need for job boards’ diligence around understanding employers’ changing needs and preferences

13. 2010 Employer Survey
Could anyone share how you’re staying abreast of what your clients want and need?

14. 2010 Employer Survey
Social Media

15. 100%
90%
80%
70%
23%
60%
Site Leaders
09’ Employers
10’ Employers
50%
20%
27%
40%
15%
30%
51%
20%
26%
25%
10% 0%
49%
24%
39%
Social media/networking will become a primary method of recruiting for your company within the next five years

16. 100%
90%
80%
70%
60%
19%
Site Leaders
09’ Employers
10’ Employers
50%
16%
40%
16%
11%
30%
20%
31%
25%
21%
10% 0%
79%
33%
48%
You believe Linkedin has already eclipsed job boards for professional recruiting

17. 100%
90%
80%
70%
60%
Site Leaders
09’ Employers
10’ Employers 6%
50% 4%
40%
18%
17%
30%
20%
31%
25%
25%
10% 0%
75%
45%
54%
You believe that Facebook’s phenomenal growth as a recruiting platform will continue unabated

18. 100%
90%
80%
70%
60%
Site Leaders
09’ Employers
10’ Employers 8%
50% 7%
17%
40%
10%
30%
54%
20%
33%
30%
10% 0%
46%
42%
53%
You believe that Twitter and sites like it will become significant vehicles for recruiting

19. 2010 Employer Survey
Topic of most disagreement so far pertains to social media’s position in recruiting
Employers view social media as a growing factor in recruiting, yet slowing down
Job boards need to (and can) level the playing field

20. 2010 Employer Survey
How can Web 2.0 tools help job boards remain competitive?

21. 2010 Employer Survey
Search Engines

22. 100%
90%
80%
10%
70%
60%
Site Leaders
09’ Employers
10’ Employers
22%
10%
50%
40%
22%
62%
30%
20%
34%
26%
10% 0%
38%
34%
42%
You believe that with its massive number of job-related searched daily, Google is in control of candidate and employer behavior

23. You want to know about a job board’s SEO strategy before you buy
100%
90%
80%
25%
16%
70%
60%
Site Leaders
09’ Employers
10’ Employers
50%
40%
40%
37%
70%
30%
20%
24%
10%
19% 0%
30%
19%
20%
You want to know about a job board’s SEO strategy before you buy

24. You want to know about a job board’s SEM strategy before you buy
100%
90%
80%
18%
21%
70%
60%
Site Leaders
09’ Employers
10’ Employers
50%
38%
40%
40%
80%
30%
20%
27%
10%
20% 0%
20%
19%
17%
You want to know about a job board’s SEM strategy before you buy

25. 100%
90%
80%
70%
60%
Site Leaders
09’ Employers
10’ Employers
10%
50%
11%
40%
25%
30%
15%
46%
20%
23%
23%
10% 0%
54%
43%
51%
You predict that pay-for performance pricing will replace job posting fees in the future

26. 2010 Employer Survey
Majority of employers and IAEWS members agree that Google influences candidate and employer behaviors
Majority also agrees that SEM and SEO are important investments for job boards
More than half of employers surveyed in 09’ interested in PPF pricing models; this year’s respondents are trending downwards

27. 2010 Employer Survey
Can any of you speak to how investments in SEM and/or SEO have helped you?
In general, do you think that alternative pricing models will be essential for job boards in the future?

28. 2010 Employer Survey
Quality vs. Quantity

29. 100%
90%
80%
28%
25%
70%
60%
Site Leaders
09’ Employers
10’ Employers
50%
81%
40%
34%
40%
30%
20%
10%
21%
28% 0%
19%
11%
13%
You are increasingly interested in highly targeted, 1:1 recruitment strategies that build relationships with candidates

30. 100%
90%
80%
70%
10%
60%
Site Leaders
09’ Employers
10’ Employers
15%
50%
34%
40%
68%
28%
30%
20%
24%
10%
19% 0%
32%
38%
32%
To avoid public exposure and/or too many candidate responses, you are using “quit recruiting” as a strategy

31. 2010 Employer Survey
Employers are dealing with too many candidates right now and want more targeted approaches

32. 2010 Employer Survey
How can job boards help employers manage excessive volumes?
How can we help them go from quantity to quality?

33. 2010 Employer Survey
The 64,000 Question

34. Job boards will go the way of newspapers during this recession
100%
90%
80%
70%
60%
Site Leaders
09’ Employers
10’ Employers
50% 5%
40%
15% 9%
30%
20%
13%
25%
10%
15%
16% 0%
85%
55%
62%
Job boards will go the way of newspapers during this recession

35. 2010 Employer Survey
Why would employers see job boards in such a precarious position?
What should the job board industry do to project ongoing viability?

36. Reference Materials available at www. EMPLOYMENT WEBSITES
Reference Materials available at WEBSITES.org (member’s section)