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CPIM Partner launch kit and Marketing Tools

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Presentation on theme: "CPIM Partner launch kit and Marketing Tools"— Presentation transcript:

1 CPIM Partner launch kit and Marketing Tools
CPIM Transformed for Today’s Supply Chain Professional

2 CPIM Marketing Launch Tools – Your Complete Guide to Success
CPIM Brochure CPIM Learning System Brochure CPIM marketing template CPIM marketing template CPIM Flyer CPIM Roadmap flyer CPIM Sell Sheet CPIM Learning System

3 Table of Contents CPIM Marketing Launch Kit C-Box Resources
Web Social Media Customer Success Stories C-Box Resources Marketing collateral Presentations Timeline Comparison chart Webinars Partner Resource Central (PRC) Getting Started Access Manager Tutorials My Contacts Plan My Course Promote My Course Manage My Classes Product/Credential Information Group Reports Order

4 CPIM marketing Launch kit

5 Marketing for Success – Partner Local Marketing Launch Kit
Everything you need to communicate the launch of the new, streamlined CPIM located at: Press Release link Blog link Web links Tile Ads Social Media graphic and messaging copy APICS Brochure Learning System Brochure Press Release link

6 Marketing for Success – Email
Candidates Launch News candidates new CPIM information – Download template from C-Box Include link to press release Include link to upcoming classes for Part 1 and Part 2 Include contact information Create a newsletter promoting your classes and the streamlined CPIM program Link to video success stories: the blog by Bob Collins, Senior Director Courseware using the icon located by the title – CPIM Streamlined for Busy Supply Chain Professionals

7 Marketing for Success – Website
Update your website with the latest information Link to CPIM press release Link to Bob Collins, Senior Director Courseware Blog – CPIM Streamlined for Busy Supply Chain Professionals Update CPIM program information and new courseware images available in the Partner Resource Central Link to the new CPIM brochure - Download from C-Box Link to the new CPIM sell sheet - Download from C-Box Link to video success stories: Link to the new CPIM Learning System brochure – Download from the Partner Resource Central Update course information and class schedules Download CPIM tile ad and add to your website – Download from C-Box. Note: APICS will automatically upload the tile ad to the Star Chapter/District sites. CPIM Tile Ad

8 Marketing for Success – Social Media
Spread the news! Facebook and Twitter Link to launch press release Link to Bob Collins, Senior Director Courseware blog using the icons located by the title – CPIM Streamlined for Busy Supply Chain Professionals “Like” APICS Facebook announcement Promote your upcoming classes Facebook: (link: apics.org/cpim) APICS has streamlined the Certified in Production and Inventory Management (CPIM) program to better serve the needs of the supply chain workforce. Now only two exams! Twitter: (link: apics.org/cpim) APICS Certified in Production and Inventory Management (CPIM). Now only two exams!

9 Marketing for Success – Customer Success Stories
Include Success Stories on your websites, social posts, s and news letters Celest Ayers, CFPIM, CSCP – Division Sourcing and Procurement Manager, Parker Hannifin Lorenzo Romagnoli, Turbomachinery Solutions Downstream Technology Solutions Materials Management and Logistic Leader - GE Oil & Gas Clark Ponthier, Vice President Operations and Integrated Supply Chain - Ingersoll Rand Arun Raman, CSCP, SCOR-P - Supply Chain Manager – Caterpillar Inc.

10 C-Box CPIM Version 6.0 Partner Resources

11 C-Box CPIM Version 6.0 Partner Resources
Marketing Collateral and Resources Updated “About APICS and CPIM” PowerPoint deck NEW CPIM V6 individual sell sheet and group training sell sheet NEW CPIM Brochure CPIM tile ad Social graphic and messaging NEW CPIM Learning System Brochure Updated Certification and Endorsement Comparison Chart (PDF and PPT) NEW – Bob Collins, Senior Director Courseware Blog – CPIM Streamlined for Busy Supply Chain Professionals Social media messaging and graphics links Updated CPIM Version 6.0 launch timeline CPIM Marketing Tool Kit CPIM Exam Content Manual Previews – Part 1 and Part 2 Webinars and Brainsharks August 8 CPIM Public Webinar CPIM Bundle Voucher Distribution Brainshark Art of the Bundle Teaching Using Social Online Tools Launching your Q4 APICS CPIM Courses CPIM Learning System Preview And, more!

12 New CPIM Version 6.0 Sell Sheet
Updated CPIM program information New courseware and exams “Details at-a-Glance”

13 New CPIM Version 6.0 For Business Sell Sheet
Updated CPIM program information

14 New CPIM Version 6.0 Brochure
Updated CPIM program information New design layout Easy to read format Customizable version available

15 New CPIM Version 6.0 LS Brochure
Updated CPIM program information New design layout Easy to read format Customizable version available

16 Update Certification Comparison Chart
Updated CPIM program information Side-by-side comparisons Available in PowerPoint and PDF

17 Partner Resource Central (PRC)
CPIM Version 6.0 Partner Resources

18 Holmes Partner Resource Central (PRC)
Getting Started Access Manager Tutorials My Contacts Plan My Course Promote My Course Manage My Classes Product/Credential Information Group reports Order

19 Plan My Course Class Planning Documents SmartPlan
Course Implementation Plan Checklist Course Timing Chart

20 Promote My Course Class Promotion Documents Marketing Calendar
Brochures Product photos Marketing Templates and Copy s Flyers Marketing Copy PowerPoint Presentation

21 Manage My Classes Build Your Class Information Add Students
Add classes Manage multiple classes Once you are in Access Manager, this is where you choose if you want to administer sessions or users.

22 Product/Credential Info
CPIM Learning System Overview Certification Information Course Details Course materials Course Outline and Key Topics Pre-Launch Kit Target Audience

23


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