1. Drive Sober or Get Pulled Over Traffic Safety Campaign

2. Drive Sober or Get Pulled Over
Traffic Safety Information
Provided By
The Florida Law Enforcement Liaison Program

3. Drive Sober or Get Pulled Over
The National Enforcement Crackdown
December 16 – January 1, 2017

4. Drive Sober or Get Pulled Over
Traffic Safety Information
The information provided may be found on the NHTSA Traffic Safety Marketing website. trafficsafetymarketing.gov/Holiday-Season
This presentation may assist agencies in conducting impaired driving training with all department personnel. Edit as needed to meet your agency needs.

5. Drive Sober or Get Pulled Over
Traffic Safety Information
DUI Enforcement Mobilization
NHTSA DUI Campaign Material
Completing the DUI enforcement campaign report
Florida DUI Statutes

6. Drive Sober or Get Pulled Over
Impaired Driving Mobilization
NHTSA provided the following information to educate agency personnel as well as the public about the dangers of impaired driving. This information can be found at NHTSA’s Traffic Safety Marketing website.
trafficsafetymarketing.gov
Available Materials
Banner Ads, Earned Media, Flyers, Logos, Posters,
Radio Ads, Social Media, TV Ads, and Web Videos.

7. Drive Sober or Get Pulled Over
Available Banner Ads

8. Drive Sober or Get Pulled Over
Earned Media
Fact Sheet: This document educates agency personnel and the public about the 2016 crackdown.

9. Drive Sober or Get Pulled Over
Earned Media
Sample News Release: to share with your media partners.

10. Drive Sober or Get Pulled Over
Flyers
For use in your department lobby, roll call room, city or county facilities and local businesses.

11. Drive Sober or Get Pulled Over
Flyers
For High Visibility Enforcement

12. Drive Sober or Get Pulled Over
Flyers
The “Crime, Crash, and Arrest Clock”

13. Drive Sober or Get Pulled Over
Logos
Utilize these Driver Sober or Get Pulled Over logos to promote the DUI campaign message.

14. Drive Sober or Get Pulled Over
Posters
There are 13 different posters to promote the
DUI campaign messaging.

15. Drive Sober or Get Pulled Over
Radio Ads
There are five different :30 to :60 second radio ads to promote the DUI campaign message with your local radio stations.

16. Drive Sober or Get Pulled Over
Social Media Ideas

17. Drive Sober or Get Pulled Over
Available TV Ads

18. Drive Sober or Get Pulled Over
Available Web Videos

19. Drive Sober or Get Pulled Over
Campaign Report
We need your DUI campaign numbers!

20. Drive Sober or Get Pulled Over
Campaign Report
There are three sections to the campaign report:
Specific enforcement activity during this campaign period.
General enforcement activity during this campaign period.
Public Information and Education activities during this campaign period.

21. Drive Sober or Get Pulled Over
Campaign Report
Specific enforcement activity during this campaign period
Enter the approximate total officer hours worked during the campaign period.
Subject Hours worked
DUI Enforcement.
Safety Belt Enforcement.
Combined DUI/Belt Enforcement.
Approximate # of total hours worked as overtime.
Approximate # of total hours worked at checkpoints.
The total number of checkpoints conducted.

22. Drive Sober or Get Pulled Over
Campaign Report
Enforcement Activity: provide the activity for the topics below.
DUI Arrests Suspended Licenses
Safety Belt Citations Uninsured Motorists
Felony Arrests Speeding Citations
Child Safety Seat Citations Reckless Driving
Recovered Stolen Vehicles Drug Arrests
Fugitives Apprehended Other Arrests
Motorcyclists through Checkpoints DUI Arrests of Motorcyclists

23. Drive Sober or Get Pulled Over
Campaign Report
Public Information and Education activities during this campaign period:
Provide the number of press events conducted.
Provide the number of press events attended.
Provide the number of print articles published locally.
Provide the number of TV news stories that aired locally.
Provide the number of radio news stories that aired locally.
Other Activities (specify).

24. Drive Sober or Get Pulled Over
DUI ENFORCEMENT:
Impaired driving enforcement is a priority.
Approximately one-third of all traffic crash fatalities in the United States involve drunk drivers (with blood alcohol concentrations [BACs] of .08 or higher).
In every state, it is illegal to drive with a BAC of .08 or higher; yet one person is killed in a drunk-driving crash every 52 minutes in the United States.

25. Drive Sober or Get Pulled Over
DUI ENFORCEMENT:
DUI Violations:
Impaired driving violations are found in Florida Statute
*Florida Specific

26. Drive Sober or Get Pulled Over
It is our responsibility as traffic safety professionals
to educate the public and our fellow officers about the
deadly consequences of impaired driving. Lead
by example, conduct training, hand out flyers, post
banners, use social media and of course,
Drive Sober or Get Pulled Over!

27. The Florida Law Enforcement Liaison Program
floridalel.info