1. INGREDIENTS FOR MAKING BEST SELLERS
MADE FROM SCRATCH
INGREDIENTS FOR MAKING BEST SELLERS

2. MODERATOR Shona Burns, Chronicle Books Production & Content Management
PANELISTS
Tim Hewitt, Friesens
George Dick, Four Color Print Group
Kevin Spall, Thomson Shore

3. Books express more information than just their content.
Who are you making this book for?

4. Books express more information than just their content.
Who are you making this book for?

5. Who are you making this book for?
Convey the idea.
Who are you making this book for?

6. Who’s the audience?

7. Who’s the audience?

8. TOUCH and Feel.

9. Tim Hewitt, Friesens

10. LESS IS LESS
Sometimes the most simple covers have the greatest impact, and the less you tinker, the less it costs you and your customer.

11. LESS IS MORE
Sometimes spending a little more is appropriate for the end use, and can still be accomplished for a reasonable cost, giving the customer more value.

12. MORE IS MORE
Sometimes the most powerful covers are designed for a smaller, less frugal audience. Spending more here will reap a much higher sell price and a higher value product.

13. George Dick – Four Colour Print Group
PACKAGING YOUR BOOK
George Dick – Four Colour Print Group

14. COVER ENHANCMENTS Spot UV varnish – Regular flat or Raised Thermal
5th Color Ink – PMS / Metallic
Foil stamping – Metallic or Pigment
Embossing / Debossing
Grain embossed lamination – Buckram / Linen
Special Cover Material – Color or Texture
Sparkle (metallic sprinkles)
Gritkote

15. BINDING OPTIONS Casebound – square back / round (loose) back
Softbound – Perfect / Notch / PUR / Smythe sewn
Flexibound – Turned edge / thin case
Wire-O (double-wire < 1”)
Spiral (plastic > 1”)
Plastic Comb (GBC)
Saddle stitch
Metal Screw Posts or Heavy Duty Side Stitch

16. HARDCOVER MATERIALS
Imitation cloth – Wibalin / Arlin / Leathack (Korea)
USA non-woven - Rainbow / Kivar / Permalex
Genuine cloth – JHT / Brillanta / Dong-A (Korea)
USA woven – Sierra / Arrestox / Kennett / Excel
Imitation leather – Skivertex / Kivar / Bonded Lthr.
PolyUrethane (PU) – Pliable / Burnish / Sew
PLC – Paper Laminated Case (Printed Litho Case)
Metalized Paper – Can be printed offset or digital

17. FILM LAMINATIONS Gloss film lamination – OPP / PE / Nylon (lay-flat)
Matt film lamination – OPP / PE / Nylon (lay-flat)
Scuff resistant / Scuff proof Matt lamination
Soft touch matt lamination
Pearlescent metalized film – white / silver / color
Imitation leather – Skivertex / Kivar / Bonded Lthr.
PolyUrethane (PU) – Pliable / Bibles / Burnishing

18. SPECIAL EDITIONS Variety of text papers Ribbon Marker
Gilding or Painting edges of book block
Foil stamped / embossed endpaper
Die-cutting / Round Corner of entire book
Slipcases - thumbcuts
Clamshell boxes – lift ribbons
Tip-ins / Gatefolds in text

19. President: Thomson Shore
Kevin E. Spall
President: Thomson Shore
Nuts and Bolts

20. Production Opportunities
Form Follows Function
Production Opportunities
Nuts and Bolts:
Determine what makes economic sense for your title
Run a “mini-proforma” for your title (Where does your cost need to be to MAKE MONEY?)
This will determine your method of manufacturing
Considerations for digital and/or offset
Digital and Offset can “live-in-harmony”
Split runs: Do you have the audience for both h/c and s/c
Minimum offset/digital quantity is a MAJOR consideration
Advanced Reader Copies (ARC’s) to test market: Limited run to test market reception
Short-run digital: Considered an initial printing in small quantity
Offset run: Could be an initial printing or reprints if a title “blow's up”!
Print-on-demand: Can be for a total life or end-of-life strategy
Platform flexibility from offset to digital (same quality)
Design for maximum flexibility
CMS, paper, ppi, spot color conversions
Determine the method of print and binding will follow
Offset: Sewn, adhesive, side-sewn, oversewn, PUR
What kind of spine “look”
European round, Standard US round, flat-back, spine embellishment
Trim size flexibility (offset or digital)
Unique book on the shelf, children's book, short side bind

21. Additional Considerations
Offset extra’s:
Pantone Spot Colors
Sewing
Sewn softcover
Gatefold
Colored inserts
Fly leaf in a soft cover
Rounded corners
Matte Etch
Printed, colored end sheets
Ribbons
Embossing(Jackets and covers)
Stamping (Jackets and covers)
3 pc cases, bonded leather, cloth
More than one foil color, multiple foil hits
Lamination textures (gritty, linen, sparkle finishes)
Rough front
Specialty bound (author editions, numbered and lettered editions, slip cases)
Digital extra’s:
Sewing “premium option”
Colored inserts
Ribbons
Printed or cloth case (1-piece)
Specialty bound (author editions, numbered and lettered editions, slip cases)
Text weight (toner vs. inkjet)
A long enough digital run can accommodate further embellishment

22. How to Make the $ work Print Crossover
When, What, When, Where: ARC, POD, Short run digital, short run offset, POD, fulfillment