1. GRADUATE SCHOOL OF BUSINESS UNIVERSITI SAINS MALAYSIA
10 - DAY MBA PROGRAMME
GRADUATE SCHOOL OF BUSINESS
UNIVERSITI SAINS MALAYSIA

2. INTRODUCTION
10 days duration
General MBA courses
Professional Training & Consultancy

3. Overview or general introduction on the MBA education and learn the necessary skills

4. Those who are about to venture into business can get a head start on the competition
Companies nowadays are willing to invest by sending some of their executives to be indulged in the fountains of knowledge for a few days

5. OBJECTIVES
Assist managers in thinking strategically and making critical decisions.
To discover the formulation of business strategy, issues in business and to better understand the competitive forces acting on organizations and to determine the tasks and skills needed in motivating and leading people.

6. Prospective MBAs can utilize this programme to determine if a two or three years investment is worth while
To weigh the benefits versus the costs and determine if an MBA is right for them

7. Concise and comprehensive coverage of vital business topics, important concepts, and proven strategies taught as part of MBA programs which will provide a beneficial foundation in the key principles of business management.

8. PROSPECTIVE PARTICIPANTS
CEOs and Managers
Personnel who would like to have an overview of MBA topics.
Personnel who are likely to take up managerial positions
Non business professionals who need a wider understanding of leadership and management principles

9. PROGRAMME OUTLINE DAY TOPIC 1 Sustainability Development & CSR
Ethics & Governance
Sustainability Development 2
Strategy
Crafting a Winning Corporate Strategy
Strategic Corporate Social Responsibility: Issues and Concept 3
Marketing
Handling Challenges in Marketing 4
Finance and Accounting
Accounting and Finance for Manager 5
Operation Management
Operation Management
Supply Chain Management 6
Business Intelligence
Harnessing Intelligence for Business Competitiveness and Sustainability 7
Economics/Problem Solving Decision Making 8
People & Management (ITD Training Consultant )
Organizational Excellence ,Performance &
Change Management 9
• Leadership & Talent Management 10
• Coaching, Mentoring & Growing Talent

10. Marketing
Marketing Strategy Development
Buying Process
Segmentation
Product Life Cycle
Perceptual Mapping
Margins
Marketing Mix
Positioning
Distribution Channels
Advertising
Promotions
Pricing
Marketing economics

11. Accounting & Finance
Accounting Rules
Accounting concepts
Financial Statements
Ratio Analysis
Managerial Accounting
Business Structures
Efficient Market Hypothesis
Investment Valuations
Capital Budgeting
Mergers and Acquisitions
Capital Structure
Discounted Cash Flows
The Efficient Frontier
Beta Risk
Dividend Policy

12. Operation
Problem Solving Framework
Flow Diagrams
Linear Programming
Gantt Charts
Critical Path Method
Queuing Theory
Inventories
Economic Order Quantities
Material Requirement Planning
Quality
Information Technology
History of Operation Research

13. Economics
Supply and Demand
Microeconomics
Opportunity Costs
Marginal Utility
Elasticity
Market Structures
Macroeconomics
Keynesian and Monetarist Theory
Gross National Product Accounting
International Economics

14. Strategy
The Seven S Model
The Value Chain
Integration and Expansion Strategy
Industry Analysis
Competitive Strategies
Signaling
Portfolio Strategies
Globalization
Synergy
Incrementalism

15. Thank you