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Pinnacle Advisory Group
Rachel J. Roginsky, ISHC Pinnacle Advisory Group 76 Canal Street Boston, MA 02114 Telephone: Fax: Outlook 2004 Pinnacle Realty Investments Pinnacle Advisory Group
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National Lodging Market
Top 25 Markets – 2002 Total U.S. Market Through April 2003 National Projections
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National Lodging Market
Top 25 Markets – 2002
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Top 25 Markets Room Supply Percent Change - 2002
INDUSTRY AVERAGE 1.8 % Source: Smith Travel Research / Pinnacle Advisory Group
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Top 25 Markets ADR Percent Change - 2002
INDUSTRY AVERAGE % Source: Smith Travel Research / Pinnacle Advisory Group
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Top 25 Markets Occupancy 2002 Source: Smith Travel Research
INDUSTRY AVERAGE % Source: Smith Travel Research
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Top 25 Markets RevPAR 2002 Source: Smith Travel Research / Pinnacle Advisory Group
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National Lodging Market
Total U.S. Market Through April 2003
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Total United States Room Supply/Demand Percent Change Twelve Month Moving Average To April 2003
Source: Smith Travel Research / Pinnacle Advisory Group
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Total United States Occupancy and ADR Twelve Month Moving Average To Apr 2003
Source: Smith Travel Research / Pinnacle Advisory Group
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Total United States Key Performance Indicators Percent Change Twelve Months Ending April
Source: Smith Travel Research / Pinnacle Advisory Group
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Chain Scales Occupancy/ADR Percent Change Twelve Months Ended April 2003
Source: Smith Travel Research / Pinnacle Advisory Group
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National Lodging Market
National Projections
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U.S. Lodging Outlook * Supply Growth Significantly Lower
* Demand Lags, Then Recovers * Occupancy Flat * Pressure on Room Rates * Slow RevPAR Growth * Potential Threat – War/Terrorism
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Total United States Supply/Demand Percent Change 1996 – 2003P
Source: Smith Travel Research / Pinnacle Advisory Group
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Total United States Occupancy Percent 1996 – 2003P
Source: Smith Travel Research / Pinnacle Advisory Group
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Total United States Average Daily Rate 1996 – 2003P
Source: Smith Travel Research / Pinnacle Advisory Group
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Total United States RevPAR Percent Change 1996 – 2003P
Source: Smith Travel Research / Pinnacle Advisory Group
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New England Lodging Market
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New England Occupancy - 2002
Source: Smith Travel Research / Pinnacle Advisory Group
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New England Average Daily Rate – 2002
Source: Smith Travel Research / Pinnacle Advisory Group
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New England RevPAR – 2002 Source: Smith Travel Research / Pinnacle Advisory Group
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New England Change in Performance - 2002
Source: Smith Travel Research / Pinnacle Advisory Group
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New England Change in Performance – YTD June 2003
Source: Smith Travel Research / Pinnacle Advisory Group
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Suburban Boston Lodging Market
Statistics Projections
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Suburban Boston Lodging Market
Statistics
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Suburban Boston Statistics
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Suburban Boston Occupancy 1995-2002
Source: Smith Travel Research / Pinnacle Advisory Group
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Suburban Boston Average Room Rate 1995 - 2002
Source: Smith Travel Research / Pinnacle Advisory Group
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Suburban Boston RevPAR 1995 - 2002
Source: Smith Travel Research / Pinnacle Advisory Group
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Suburban Boston Lodging Supply 1995 - 2002
Source: Smith Travel Research / Pinnacle Advisory Group
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Suburban Boston Occupancy YTD June 2001 - 2003
Source: Smith Travel Research / Pinnacle Advisory Group
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Suburban Boston Average Daily Rate YTD 2001 - 2003
Source: Smith Travel Research / Pinnacle Advisory Group
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Suburban Boston RevPAR YTD 2001 - 2003
Source: Smith Travel Research / Pinnacle Advisory Group
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Suburban Boston Lodging Market
Projections
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Suburban Boston 2003 Continued Lack of Overflow from Boston
Major Demand Generators Report only limited increases in demand Shorter Booking Window New Supply Less but Still a Factor Pent-up demand
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Pinnacle Projections Suburban Boston 2003
2002 2003 Change Occupancy 58.3% 55.0% -5.7% Average Rate $97.20 $92.75 -4.6% RevPAR $56.69 $51.01 -10.0%
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Suburban Boston 2004 Stronger Convention Year for Boston
Improving economy Limited New Supply Stable Geopolitical Situation Weak Dollar
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Pinnacle Projections Suburban Boston 2004
2002 2003 Change Occupancy 55.0% 57.0% 3.6% Average Rate $92.75 $93.75 1.1% RevPAR $51.01 $53.44 4.8%
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Boston / Cambridge Lodging Market
Statistics New Supply Demand Trends Projections
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Boston / Cambridge Lodging Market
Statistics
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Boston / Cambridge Occupancy 1989 – 2002
Source: Pinnacle Advisory Group
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Boston / Cambridge Average Room Rate 1989-2002
Source: Pinnacle Advisory Group
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Boston / Cambridge RevPAR 1989-2002
Source: Pinnacle Advisory Group
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Boston / Cambridge Lodging Supply 1989 - 2002
Source: Pinnacle Advisory Group
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Boston / Cambridge Occupancy YTD June 2001-2003
Source: Pinnacle Advisory Group
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Boston / Cambridge Average Room Rate YTD June 2001-2003
Source: Pinnacle Advisory Group
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Boston / Cambridge RevPAR YTD June 2001-2003
Source: Pinnacle Advisory Group
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Boston / Cambridge Change in RevPAR 1996 – YTD June 2003
Source: Pinnacle Advisory Group
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Boston / Cambridge Change in Performance By Market Area - 2002
Source: Pinnacle Advisory Group
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Boston / Cambridge Change in Performance By Market Area – YTD June 2003
Source: Pinnacle Advisory Group
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Boston / Cambridge Lodging Market
New Supply
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Boston / Cambridge New Supply 2003
Embassy Suites - Airport – 273 Rooms - April Residence Inn – Charlestown – 168 Rooms – May Hotel Marlowe – E. Cambridge – 236 Rooms – May Commonwealth Hotel – Kenmore Square Rooms - May Courtyard Hotel – Back Bay Rooms -September/October
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Boston / Cambridge New Supply 2004
Hotel Onyx – N. Station – 112 Rooms – Winter/Spring Jurys Doyle – Back Bay – 220 Rooms – Spring Clarion – N. Station – 88 Rooms – Summer Hampton Inn and Suites – Crosstown – 175 Rooms – Summer
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Boston / Cambridge Lodging Market
Demand Trends
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Boston / Cambridge Demand Trends
Declining Corporate Demand Economy Geopolitical Situation Declining Group Demand Weak Corporate Demand Off Convention Years Declining Airline Crew Demand Airline Industry Woes
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Boston / Cambridge Demand Trends
Increasing Leisure Demand “Buying” Demand Through Lower Rates Increasing Use of the Internet Increasing Government Demand Increased Per Diem Homeland Security
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Factors Affecting Boston / Cambridge Performance vs
Factors Affecting Boston / Cambridge Performance vs. National Performance Stronger Supply Increases Heavy Reliance on Technology and Financial Services Industries Popular Destination with International Travelers
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Boston / Cambridge Lodging Market
Projections
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Factors Affecting Demand 2H 2003
Fewer Conventions than 2H 2002 New Supply Shorter Booking Window Improving Economy More Stable Geopolitical Situation Weak Dollar
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Pinnacle Operators Survey 2003
18 Hotels, 7,900 Rooms Occupancy Down 2.4 Points Average Rate Down 7.3 Percent RevPAR Down 10.2 Percent
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Pinnacle Projections Boston / Cambridge 2003
2002 2003 Change Occupancy 72.3% 68.8% -4.8% Average Rate $165.04 $151.84 -8.0% RevPAR $119.32 $104.46 -12.4%
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Factors Affecting Demand 2004
Strong Convention Year New Supply Improving Economy More Stable Geopolitical Situation Weak Dollar MOTT Budget Reduction
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Pinnacle Operators Survey 2004
18 Hotels, 7,900 Rooms Occupancy Up 1.4 Points Average Rate Up 2.5 Percent RevPAR Up 4.8 Percent
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Pinnacle Projections Boston / Cambridge 2004
2003 2004 Change Occupancy 68.8% 70.5% 2.5% Average Rate $151.84 $155.63 RevPAR $104.46 $109.72 5.0%
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Pinnacle Advisory Group
Rachel J. Roginsky, ISHC Pinnacle Advisory Group 76 Canal Street Boston, MA 02114 Telephone: Fax: Outlook 2004 Pinnacle Realty Investments Pinnacle Advisory Group
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