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A Result Oriented Approach to Marketing

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Presentation on theme: "A Result Oriented Approach to Marketing"— Presentation transcript:

1 A Result Oriented Approach to Marketing
Targeted Marketing A Result Oriented Approach to Marketing Need to add our logo

2 Creating space in peoples minds
Objective Mass outreach coupled with the benefits of individual attention Powerful communication medium Versatile messaging capabilities Huge outreach within small amount of time Reaching out to people’s hands Creating space in peoples minds Message Medium Target Audience

3 Medium: Mobile Marketing
Mobile is now an essential component of any marketing strategy. People keep their mobile devices close by and switched on at all times, so mobile is a key channel for getting across or connecting with existing customers. 8.5% of website hits come from a handheld mobile devices 9/10 smart-phone searches result in actions such as purchasing a product or visiting a website.

4 High Quality potential database for result oriented campaigns
Target Audience Database of over 5 million marketing prospects Genuine and verified numbers Facilitate segmentation based on : Geographical Location: Over 90% of data from Tier 1 and Tier 2 cities help target customer in selected cities Gender based segmentation Age: Over 95% of database from the working age group population (between 18-45) Income: Database available across various income levels Specific databases of Online shoppers DND filtered database for SMS/ calling campaigns HNI database (Income over Rs. 1 million per annum) High Quality potential database for result oriented campaigns

5 SMS SMS allows companies to companies globally to send SMS messages to engage their target audience, increasing customer loyalty, retention and reactivation by initiating 2-way communication with the consumer through targeted Marketing. Type of Promotions Advantages Special Offers Promotions Coupons Notifications Contests Marketing Surveys One Time Pins Increase Brand Awareness through consumer interaction with your brand Increase Customer Loyalty through contests, questionnaires, promotions and discounts Increase Sales and Customer Acquisition through discounts, special offers and contests Increase Customer Retention and Customer Reactivation. Reach, Engage and Re-engage your target markets through global mobile interaction Acquire Valuable Marketing Information through customer response measurements

6 Why SMS ? Consumers are always on the move and it is increasingly hard to reach them through traditional channels TV, Radio, & Print Media. India had 936 million active mobile connections in March 2016: TRAI With increasing penetration of mobile phones to the rural areas, mobile network cover more than 70% of the Indian population. Our USP Superior web based platform for easy client accessibility Client account to ensure 100% transparency Solid backend infrastructure to support bulk daily quantities High deliverability with status update for each recipient DND number scrubber, Sender ID available as standard features

7 Over 20 Million monthly messages
Why SMS ? Industry Case Study: Insurance Sector Client Over 20 Million monthly messages Generating over 60,000 clicks Over 6,000 leads Ensuring lowest Cost Per Lead with maximum deliverability and outreach Monthly results averaged for client in Insurance Industry; results may vary depending on industry, message content and market conditions

8 Whatsapp: Powerful Marketing Medium
1000 characters of Text message Send campaign to both DND and Non- DND number simultaneously Send Images and Videos to Whatsapp number with our proprietary software Huge outreach of Whatsapp: Application with highest numbers of users Users will be provided with vCard containing details of call back number for quicker response generation

9 Whatsapp: Unparallel Outreach
Over 5 crore active whatsapp users in India constituting 10% of India’s adult population

10 Whatsapp: Types of Messages
1000 characters of Text message Support regional languages including Hindi Different set of messages for diverse section of masses Powerful medium for transmitting rich content: Send images for instant recognition Send photos of products for instant recognition Photographs create impact in peoples minds vCard: Send your contact/ call back details which can be saved by users at click of a button. As these are saved in phonebook, the campaigns gives a long lasting effect Videos Send videos of your past work, interaction and message to give a personalized feel Impactful touch point

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12 Marketing Think about the opportunities that still exist with  there are more than 4.1 billion accounts this year alone, and in another four years, it will be 5.2 billion. If you’re neglecting this space, there’s something wrong with the focus of your marketing strategy. Why Marketing: Critical mass: reaches 93% of internet users (Jupiter Research) Response rates: 10x greater than direct mail (DMA) Lower costs: 1/10 the cost per communication (Andersen) Relationship builder: 80% of visitors never return (eMarketer)

13 Our Services We provide world class end-to-end solutions for Mobile Marketing. Our bouquet of services includes: Whatsapp Messages: Send out whatsapp messages with specially created/ suitably modified content Database Marketing: Top quality database with assured accuracy of 95%. This is provided based on client’s segmentation requirements SMS Promotions: Promote your business through this traditional yet powerful medium Marketing: Cost Effective method of delivering high impact messages MMS: Content rich and platform independent medium Missed Call Alert: Now don’t miss your leads; catch them round the clock Voice Messaging

14 Long Term Partnership with successful brands
Our USP Proprietary software for sending messages on various mediums with report generated for each delivered message Huge data base of target audience Genuine numbers Area wise breakup Age, income and location segmentation Option of both On shore and off shore message sending End to end support for all digital marketing platforms Long Term Partnership with successful brands

15 Our Proprietary Panel

16 Our Proprietary Panel User Friendly and easy to use
Real time scrubbing of whatsapp numbers Send multiple type of messages (Photos, text, videos, vcard) in a single click Scrubs upto 5000 number in one go Option to send without scrubbing also

17 Delivered WhatsApp Message
On Android On IOS

18 Contact Us Contact Details
Ankit Aggarwal Ph: E: Archit Aggarwal Ph: E: Cost effective medium of delivering impactful messages


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