1. Integration into Proteus Meta DSP under discussion
ADARA MAGELLAN

2. PROPRIETARY ALGORITHMS UNPARALLELED EXPERTISE
DRIVE ELITE MARKETING WITH ADARA
Exclusive, verified, transactional
FIRST PARTY
DATA
Built to find travel intent, model driven
PROPRIETARY ALGORITHMS
Actionable reporting & analytics
UNPARALLELED EXPERTISE
Turn data into strategy & results
MEASURABLE
RESULTS

3. TRUSTED, HIGH QUALITY, TRANSPARENT DATA
100+
first party data partnerships
1B+
per profile average:
19 data types
23 data points
450M+
Monthly unique profiles
HOSPITALITY
AIRLINES
TRANSPORT
GENERAL

4. DATA BECOMES INSIGHTS 1+ billion rich traveller profiles
WHERE
are they going
1+ billion rich traveller profiles
450+ million monthly uniques
Search Data
Bookings Data
Loyalty Data
Transactional
Intent
WHY are they travelling
WHAT
are they buying
WHO is my customer

5. Adara data Types Search Data Booking Data Loyalty Data
Origin / Destination
Travel Dates
Number of Passengers
Cabin / Class of Service
Booking Data
Flight Cost
Payment Type
Title / Gender
Birth Year
Zip code (+4)
Loyalty Data
Unique Identifier (FF # - hashed format)
Member Level
Account Balance
Co-brand Credit Card Holder

6. Connecting to the world
450+ Million monthly uniques* + 1 Billion profiles
220M
165M
56M
Grow audience and revenue in the USA and the Americas
Expand markets and adoption in EMEA
Continue market penetration and grow adoption in APAC
*As of May 2016

7. Europe: monthly uniques
32 Million UK
19 Million
Germany
20 Million
France
23 Million
DACH
13 Million
Spain
12 Million
Italy
5 Million
Netherlands
*As of September 2016

8. Why travel data matters
COLLECTABLE
Booked a flight to Florida on United.com,1K Frequent Flier, tickets for 4
PREDICTABLE
Visited Florida every year for the last 3 years, likely to come back again
CONSUMER
CONNECTABLE
Needs a hotel in Miami, with accommodations for 4 people
GLOBAL & SCALABLE
>1B rich profiles
9B searches annually
500M confirmed bookings annually

9. DIFFERENTIATE
Understand your audience fully & take the right actions Magellan Insight

10. TRAVEL PROFILE
Top Destination Markets
Review the primary destinations your converters typically visit. Identify complementary destinations you could be working with and new competitive destinations to keep in mind.
Top Origin Markets
See which markets and geographies are at the top of the list for attracting your campaign responders – including short vs. long-haul travel, specific regions, and new investment opportunities.
ADARA platform provides exclusive access to branded, transparent, premium global travel data that is verified and transactional across multiple media channels. All of this data is only meaningful with deep insights that help drive the next business decision.

11. TRAVEL PROFILE
Loyalty Tier Distribution
Gain unique insights into different types of travelers by looking at loyalty tiers across another vertical.
ADARA platform provides exclusive access to branded, transparent, premium global travel data that is verified and transactional across multiple media channels. All of this data is only meaningful with deep insights that help drive the next business decision.

12. TRAVEL PROFILE
Number of Travelers
Understand if your advertising campaigns attract solo travelers (more likely business) or those who travel with others (leisure).
ADARA platform provides exclusive access to branded, transparent, premium global travel data that is verified and transactional across multiple media channels. All of this data is only meaningful with deep insights that help drive the next business decision.

13. TRAVEL PROFILE
Class of Service
Understand the types of travelers you are attracting and their level of affluence.
ADARA platform provides exclusive access to branded, transparent, premium global travel data that is verified and transactional across multiple media channels. All of this data is only meaningful with deep insights that help drive the next business decision.

14. Trip planning for exposed vs guests
Guests on hotels chain spend longer searching pre-booking => Highly prospective => Important to price keenly / stay visible in the planning sequence
Similar advance purchase and length of stay
ADARA Confidential

15. Hotel Booking frequency
Hotel guests are active accommodation seekers (9x likely to book in the last quarter);
guests are also more likley to book accommodation more frequently (0.7 bookings per month vs 1.12 bookings per month)
ADARA Confidential

16. Reporting Magellan Offline via email
Campaign performance detail (including ad groups, creatives, creative size, cost detail)
Site performance by ad group
traveler profile and trip planning insights (conversion-based only)
Site category click and conversion distribution
Day of week click and conversion distribution
PMP deal reporting
Campaign performance detail (including ad groups, creatives, creative size, cost detail)
Site and exchange performance
OS / browser performance (including device)
Hourly performance
Frequency cap distribution
Geo / DMA performance
Reports can be requested via your account manager and will be sent daily, covering the previous day’s metrics unless otherwise requested.

17. Adara Magellan AUDIENCE SEGMENTS

18. Media plan STRATEGIES by client type
CLIENT VERTICAL
ADARA AUDIENCE SEGMENTS
DESCRIPTION
Frequent Business Travellers/
Business Decision Makers
Corporate loyalty, elite status, heavy business travellers (7+ business trips/year), weekday travel, 10+ trips/year
Elite Travellers
Fly business or first class, stay at 4+ star hotels, travel internationally (US, Asia, EMEA), rent prestige/luxury cars
Romantic Getaways
2 people on travel itinerary, romantic destinations
Families
Have children on travel itinerary, 3+ people on an itinerary, visit destinations with family tourist attractions
Cruisers
Active leisure and family travellers in-market for beach, all-inclusive vacations, past cruisers
International Travellers
Travel internationally 2+ times/year
Price Sensitive Travellers
Stay in budget hotels, buy lowest rate airfare, focus on value
In-Market Hotel Guests
Actively searching for hotel accommodations, recently booked a flight itinerary
In-Market Flyers
Actively looking to book a flight, planning future travel (leisure or business)
In-Market Car Renters
Actively looking to rent a car, recently booked a hotel and/or flight
Millennial Travellers
Between years old, use social media and mobile devices extensively for travel, last-minute bookers
MEDIA RECOMMENDATION
Performance
Standard Display
Retargeting
TRAVEL
Engagement / Awareness
Pre-Roll Video
Private Marketplace
Standard Display

19. Media plan STRATEGIES by client type
CLIENT VERTICAL
ADARA AUDIENCE SEGMENTS
DESCRIPTION
Beach Destinations,
Leisure Travellers,
Elite Travellers
Visit leisure activity destinations, including golf, tennis and beach, frequent resort and spa destinations
Outdoor Adventurers
Visit national parks and active destinations: hiking, skiing, biking and fishing spots
In-Market Hotel Guests/Flyers
Travellers who enjoy cultural/culinary destinations: NOLA, NYC, DC, Charleston, London, Paris, etc.
Frequent Business Travellers, Millennial Travellers
On-the-go heavy mobile users, extensive mobile travel planning, frequent mobile bookings, mobile app check-ins
Families
Family mobile plans, heavy mobile users, purchase TV/Internet bundles and home services
Elite Travellers,
Frequent Business Travellers
Luxury shoppers, travel in style (first class flights, luxury hotels, international travel), enjoy luxury and frequent spa destinations, high disposable income
Home goods/appliance shoppers, mass market consumers
Price Sensitive Travellers
Practical shoppers, use low cost airlines, search for lowest rates, stay in budget hotels
ACTIVITIES
MEDIA RECOMMENDATION
Performance
Standard Display
Retargeting
TELCO
Engagement / Awareness
Pre-Roll Video
Private Marketplace
Standard Display
RETAIL

20. Media plan STRATEGIES By client type
CLIENT VERTICAL
ADARA AUDIENCE SEGMENTS
DESCRIPTION
Business Decision Makers
Heavy business travellers (7+ business trips/year), weekday travel, elite loyalty status
Frequent Business Travellers/ Business Decision Makers
Rely on technology, first in line for new technology, high disposable income
Credit Card Holders
Frequent transactors, large credit card purchases (travel), well-qualified candidates for financial products
Elite Travellers
Luxury car shoppers, travel in style (business/first class, luxury hotels, international travel), rent prestige/luxury cars
Families
Family car shoppers, have children on travel itinerary, travel with 3+ people on an itinerary, rent larger cars
Frequent Business Travellers, Millennial Travellers
On-the-go viewers, access their mobile devices on a regular basis for travel or commuting
BUSINESS SERVICES
MEDIA RECOMMENDATION
TECHNOLOGY/ CONSUMER ELECTRONICS
Performance
Standard Display
Retargeting
FINANCIAL
SERVICES
Engagement / Awareness
Pre-Roll Video
Private Marketplace
Standard Display
AUTO
ENTERTAINMENT

21. 1.95$ CPM for data 8% for the platform fee
Commercial Offer
1.95$ CPM for data
8% for the platform fee
as we mentioned in the call and during the meeting the commercial can be reviewed during the test phase based on a commitment and or budget forecast

22. E: pete.kelly@adara.com M: +44(0)7814 033 452
Contacts
Peter Kelly 
Vice President Europe 
M: +44(0)
Valentina Giolo Account Director
m: +44 (0)  
t: +44 (0)
First Floor
7-8 St Martins Place, 
London. WC2N 4HA

23. Contact Information
ACCOUNT MANAGER:
SALES:
TRAINERS:
Andrea Talpo
Ingemar Grave
Magellan Platform Support:
THANK YOU