1. Our Students and Their Accomplishments Courtney McAnuff Vice President for Enrollment Management

2. Enrollment Management is the intersection of…
Revenue ♦ Access ♦ Quality ♦ Diversity ♦ Retention ♦ Graduation In alignment with the University Mission and Strategic Plan
Influence enrollment and total campus revenue
Organized with strategic planning and research
Concerned with college choice, transition to college, melt, student retention and graduation
Guide campus practices in new student recruitment, financial aid, merit, and tuition discounting
Meet federal and state guidelines

3. Enrollment Management Organizational Chart
Senior VP
Academic Affairs
VP Enrollment Management
Undergraduate Admissions
Financial Aid
Registrar
Rutgers Future Scholars
Pre-College Research and Partnerships

4. Enrollment Management Student Life Cycle
Prospect/ Referral
Applicant
Admitted
Enrolled
Current Student
Graduate Student
Alumnus/a
Donor

5. Undergraduate Admissions Communicating with Prospects
Enter/import prospects into database
Market segmentation
Codify prospects by academic and geo/socio-demographic characteristics
Develop targeted messages to appeal to their interests
Communication campaign. In :
Admissions website had almost 5 million page views/over million visitors
Students created over 28,000 online info packets
Sent 5.7 million e-newsletters/ s to prospective students
Resolved 20,000 inquiries

6. Undergraduate Admissions Shaping the Class
While maintaining a healthy enrollment of New Jersey students, we also seek:
International students
Domestic out-of-state students
Veterans/adult learners
Scholars
EOF students
Balanced gender ratios
Race/ethnicity

7. Undergraduate Admissions Holistic Review
What we consider when reviewing an applicant file:
High school performance
Grade-point averages
Grade trends
Completion of required entrance courses
Strength of academic program, evidenced by the number of academic, honors, or advanced placement courses completed
SAT and/or ACT scores
English Proficiency Examination results
Extra-curricular activities/leadership
Essay
Employment
Performance in local context

8. New Student and Total Headcount Enrollment
Record Applications for Fall 2017
56,000+ applications (first-year and transfer) university-wide
41,000+ first-year applications, a 5% increase from last year
New Student Enrollment:
Expecting 8,400 first-years and approx. 4,850 transfer students
Total Headcount Enrollment
Fall 2017: expecting over 69,000
Expecting another record enrollment University-wide
Data as of 8/18/17 and subject to slight change with final counts.

9. Fall 2017 Enrolling Student Profile (Preliminary)
Mean SAT of our regularly-admitted enrolling first-year students on the redesigned SAT:
Camden
Newark
New Brunswick/RBHS
Data as of 8/18/17 and subject to slight change with final counts.

10. Fall 2017 Honors College (Preliminary)
Average SAT: 1480
Residency:
76.2% NJ, 21.3% OOS, 2.5% INTL
Gender:
54.7% Female, 44.9% Male,
0.4% Other
Notes: Data as of 8/18/17 and subject to slight change with final counts.

11. Fall 2017 New Students (Preliminary)
Top Sending States
Top Sending Countries
State N
New York
184
Pennsylvania
112
California 56
Maryland 45
Florida 41
Connecticut 34
Texas 30
Massachusetts 26
Country N
China
804
India
122
South Korea 40
Taiwan 14
Egypt 12
Vietnam
Pakistan 10
Brazil
Notes: Counts shown for legacy Rutgers, and include first-year and transfer students. Data as of 8/18/17 and subject to slight change with final counts.

12. New Initiatives in Enrollment Management
Domestic and international recruitment
Coalition Application
2018 Rutgers Undergraduate Admissions application

13. Headcount Enrollment Undergraduate Students, Fall 2016
New Brunswick
Full-Time
Part-Time
Total
EJB Sch. of Planning & Public Pol.
156 27
183
Mason Gross Sch. of Arts
777 14
791
Rutgers Business School
3,748 37
3,785
School of Arts and Sciences
20,157
969
21,126
School of Engineering
3,751
116
3,867
Sch. of Env. & Bio. Sciences
3,204
224
3,428
Sch. Mgmt & Labor Relations
250
150
400
Continuous Education UG Credit 1 72 73
32,044
1,609
33,653
RBHS
Full-Time
Part-Time
Total
E. Mario School of Pharmacy
858 7
865
School of Nursing (NK)
568
142
710
Sch. of Health Professions
290
340
630
School of Nursing
260 50
310
1,976
539
2,515

14. Headcount Enrollment Undergraduate Students, Fall 2016
Camden
Full-Time
Part-Time
Total
College of Arts and Sciences
2,224
353
2,577
School of Nursing
582
211
793
School of Business
1,044
290
1,334
University College
206
111
317
4,056
965
5,021
Newark
Full-Time
Part-Time
Total
College of Arts and Sciences
3,415
404
3,819
Rutgers Business School
2,303
364
2,667
School of Criminal Justice
615
132
747
Sch. of Public Affairs and Admin.
175 23
198
University College
172
567
739
6,680
1,490
8,170
University-wide Total
44,756
4,603
49,359

15. Headcount Enrollment Graduate/Professional Students, Fall 2016
New Brunswick
Full-Time
Part-Time
Total
EJB Sch. of Planning & Public Pol.
189 34
223
Grad. Sch. of Appl. & Prof. Psych.
129 59
188
Grad. School of Education
358
641
999
Mason Gross School of the Arts
146
151
297
Sch. of Comm. and Information
116
269
385
Sch. of Mgmt. & Labor Relations
218
117
335
School of Social Work
1,277
553
1,830
Graduate School
2,497
1,899
4,396
Cont. Education Grad. Credit 8
4,930
3,731
8,661

16. Headcount Enrollment Graduate/Professional Students, Fall 2016
RBHS
Full-Time
Part-Time
Total
E. Mario School of Pharmacy
409 1
410
School of Nursing
155
582
737
Grad. Sch. of Biomed. Sci.
683
124
807
Sch. of Health Professions
534
579
1,113
School of Public Health
157
212
369
RW Johnson Medical School
655 6
661
NJ Medical School
709 13
722
School of Dental Medicine
497
498
3,799
1,518
5,317

17. Headcount Enrollment Graduate/Professional Students, Fall 2016
Camden
Full-Time
Part-Time
Total
School of Nursing 8 54 62
School of Business
141
271
412
School of Law
334
110
444
The Graduate School
209
327
536
692
762
1,454
Newark
Full-Time
Part-Time
Total
Rutgers Business School
685
1,432
2,117
School of Criminal Justice 23 46
School of Law
512
167
679
Sch. of Public Affairs and Admin.
187
315
502
The Graduate School
463
344
807
1,870
2,281
4,151
University-Wide Total
11,291
8,292
19,583

18. Diversity at Rutgers Fall 2016 Undergraduate Enrollment by Race/Ethnicity University-Wide
International, 6.9%
Unknown, 2.3%
Multiracial, 3.1%
American Indian, 0.1%
Black/African American 10.2%
White, 38.5%
Hispanic, 15.5%
Asian, 23.4%

19. Diversity at Rutgers Undergraduate Enrollment by Residency University-Wide, Fall 2007-2016
Year
NJ Resident
Non-Resident
% Non-Resident
2007
34,403
2,801
7.5%
2008
35,802
3,100
8.0%
2009
37,596
2,927
7.2%
2010
39,164
3,163
2011
39,978
3,408
7.9%
2012
40,518
3,449
7.8%
2013*
41,958
4,002
8.7%
2014
42,293
4,516
9.6%
2015
42,963
5,133
10.7%
2016
43,776
5,583
11.3%
Notes: Fall 2013 integration with legacy UMDNJ. Non-resident includes domestic out-of-state and international students.
Source: Rutgers FactBook

20. Financial Aid Total financial aid budget: approx. $1 billion
At Rutgers, cost of attendance has increased significantly over the last 5 years
Direct Charges: tuition, fees, room and board (including meal plans)
Indirect Charges: books, travel and miscellaneous expenses
For undergraduate students living on-campus, direct charges are approx. $27,000 for in-state residents and approx. $43,000 for out-of-state students this year
Financial aid plays an important role in student retention

21. Retention and Graduation Rates
Student retention has revenue, reputation, and social impacts for Rutgers and New Jersey
Primary indicators for evaluating student success
Steady improvement in retention and graduation rates over the last 5 years has been achieved with an EOF program
Only AAU public with an EOF program

22. Retention and Graduation Rates
Notes: 1-YR retention rate based on 2015 cohort, and 6-YR graduation rate based on 2010 cohort. New Brunswick 1-YR retention rate includes RBHS.

23. New Student Information System
Current system is outdated and inefficient
Approximately 30 years old
Does not utilize web-based technological innovations
Not integrated across university departments
Any changes to the system must be done manually
Rutgers is one of the few universities without an integrated system

24. Rutgers Future Scholars futurescholars.rutgers.edu

27. Questions?