1. Group Benefits Health and Dental Claims Direct Deposit Campaign Overview
2017
Plan Member
Program

2. Objective and Agenda Objective Agenda:
To understand the objective of this campaign,
how it works, and how you can get involved.
Agenda:
Introduction to the Campaign
Your Role in the Campaign
Fast. Easy. Secure

3. 1. Introduction to the Campaign
Objective of the Campaign
To promote and encourage your Plan Members to register for Direct Deposit (DD) and Electronic Claim Statements (ECS), allowing them to benefit:
Receive their money faster and easier
Group Benefits claim payments paid directly to their bank account
Securely view claim statements online
Avoid unforeseen mail delays
You help your Plan Members to get their Group Benefits claim payments faster and easier by promoting direct deposit and electronic claim statements!

4. 1. Introduction to the Campaign
How it works
An easy to run promotional campaign
Manulife provides a Toolkit of “ready to use” communication materials
You choose which Toolkit options to use
Communicate the material to your employees using , your company intranet site/employee website, and/or distributing printed material

5. 1. Introduction to the Program
Toolkit options (see next slide for examples)
Visit to view the Toolkit options.
Electronic – available by download from the webpage:
template
Promotional video
Tile artwork – for website or intranet
ePostcard
Printed – please contact your Manulife Account Executive to order:
Poster (2 sizes)
Flyer
Buckslip
Feature Sheet

6. 1. Introduction to the Program
Toolkit Examples

7. 2. Your Role in the Program
Communicate
You review the available Toolkit materials and choose which options to use.
It is recommended that you use multiple items/mediums (electronic and print) for maximum campaign effectiveness
Contact your Manulife Account Executive to order printed campaign materials
The purpose is to communicate:
The benefits of Direct Deposit and Electronic Claim Statements
How Plan Members can register for Direct Deposit and Electronic Claim Statements
You distribute the Toolkit materials:
Printed – Posters, Flyers, Buckslips & Feature Sheets
Electronic – templates, ePostcard & add Tile artwork to your intranet or employee website

8. 2. Your Role in the Program
Suggested Toolkit Distribution
Electronic:
template: send by to employees; and/or post as a message/article on your Intranet or employee site
Promotional video: built-in to the template; and/or post a link on your Intranet/employee website
Tile artwork: post the image to your Intranet/employee site and link it to
ePostcard: send by to employees; post a link on your Intranet or employee site

9. 2. Your Role in the Program
Suggested Toolkit Distribution
Printed:
Poster (2 sizes): place in high-traffic (employee only) locations
Flyer: distribute to employee mail slots; place a stack in employee lunch/break rooms
Buckslip: distribute to employee mail slots; place in pay envelopes (if employees paid by cheque)
Feature Sheet: distribute to employee mail slots; place a stack in employee lunch/break rooms.

10. Thank you