2. Introducing Context by Bostik
Grout is an integral part of the final appearance of any tile installation, being able to recommend the right grout for each installation allows Ann Sacks to provide a more gracious experience to our customer
The majority of the Ann Sacks product portfolio requires grouting during installation, offering a branded grout line that has been curated to compliment our tile collections provides the opportunity for incremental sales
Collaborating With Bostik
Bostik is well regarded in the industry, giving Ann Sacks creditability in a market that we’re not currently in
Partnering with Bostik allows us to take advantage of many of their tools; 24 hour customer service hotline, brochures, videos, technical data and installation instructions
Bostik is known for providing a superior product to standard cement grout- their products are both crack and stain resistant
Bostiks glass-filled urethane grout line is unique and aesthetically superior to other grouts in that it has a shimmering effect that works beautifully with many of our glazes, adding to the overall design of an installation

3. Context Quartz-Filled Grout
Pre-mixed urethane grout, consistent color with every installation
Most closely resembles standard cement grout
No powdered pigment additives- dust free
Crack resistant, stain resistant- no sealing required
No color fading, streaking or shading
UV resistant- colors will not yellow, darken or fade
Contains Bostik’s Blockade antimicrobial protection, which inhibits the growth of bacteria, mold and mildew
Installs faster than traditional grouts
RapidCure technology allows for intermittent water exposure after 3 days of cure and full water submersion after 7 days of cure
Suitable for submerged applications such as pools or fountains

4. Context Quartz-Filled Grout
Color Palette: Beach Bum, Creamy Dreamy, Crème de la Crème, Desert Isle, Grey Matter, In The Buff, Night Owl, On The Rocks, Ray Of White, Seal The Deal, Shades Of Greige, Side Saddle, Silver Screen, Tip Taupe, Fawn Over Your, Diamond In The Rough
Pricing/Size: $83.00 per 9 Lb Bucket
Usage: Interior and exterior, Residential and commercial, Flooring and walls, Dry to intermittent wet or submerged applications; suitable materials include ceramic, porcelain, glass, metal and natural stone.
RapidCure technology allows for intermittent water exposure after 3 days of cure and full water submersion after 7 days of cure.
Eco Friendly: Low VOC, Water-based formulation, Dust free, Contains 8% pre-consumer recycled content
Lead-time: In-stock, ships from both AP and AV warehouses

5. Context Glass-Filled Grout
Pre-mixed urethane grout that contains micro glass beads which reflect light and add shimmering dimension to the installation
Recommended for glass installations to minimize shadowing
Distinctly different from other grouts on the market
No powdered pigment additives- dust free
Crack resistant, stain resistant- no sealing required
No color fading, streaking or shading
UV resistant- colors will not yellow, darken or fade
Contains Bostik’s Blockade antimicrobial protection, which inhibits the growth of bacteria, mold and mildew
Installs faster than traditional grouts
RapidCure technology allows for intermittent water exposure after 3 days of cure
Not suitable for submerged applications such as pools or fountains
Higher price point than quartz-filled grout

6. Context Glass-Filled Grout
Color Palette: Amber Ale, Beachy Keen, Black Top, Bronzed In The Sun, Diamond In The Rough, Moonbeam, Sandbox, Silver Lining, Stargazer
Pricing/Size: $98.00 per 9 Lb Bucket
Usage: Interior and exterior, Residential and commercial, Flooring and walls, Dry to intermittent wet; suitable materials include ceramic, porcelain, glass, metal and natural stone.
RapidCure technology allows for intermittent water exposure after 3 days of cure.
Eco Friendly: Low VOC, Water-based formulation, Dust free, Contains 60% pre-consumer recycled content
Lead-time: In-stock. Ships from both AP and AV warehouses

7. Bostik Grout and Haze Remover
Pricing/Size: $16.99 per 24 Oz Bottle
Usage: While urethane grout is typically easy to clean off the surface of most tile, some surfaces create challenges that make it necessary to use a chemical- based cleaner to remove the residual urethane film or haze. Bostik’s grout and haze remover effectively removes urethane grout haze and is safe to use on ceramic, porcelain, natural stone, concrete, metal and glass.
Lead-time: In-stock. Ships from both AP and AV warehouses
Context Flexible Sealant
Pricing/Size: $9.99 per 8 Oz Tube
Usage: Designed to complement the grout line, Bostik’s Tub & Tile Caulk provides a flexible seal that bonds to most common household surfaces.

8. Including Grout in the Sales Process
Recommend grout with every sale, have your grout chips out as the tile selection is taking place
Refer to the grout recommendation list, created to provide recommended pairings of our collections/colors
Use the grout calculator and coverage charts when specifying to ensure you’re ordering the amount necessary
Customer Service
Sales associates contact ANN SACKS customer service with questions regarding grout
For customers/installers needing technical assistance during installation, they should call Bostik’s 24 hour technical support line (this information is provided on each pail of grout)
Bostik Technical Support

9. Competitive Market Key Players in the Bostik grout market
Virginia Tile- most similar with pricing strategy, only stocking the quartz-filled
DalTile- lower retails, stocks large quantities and sells predominantly to contractors
Pricing
Low margins, 20% trade discount in line with what competitors are offering
Considerably more expensive than cement grout
More expensive up front cost, quicker instillation and less maintenance provide cost savings over the life of the install

10. Showroom Display
14x14 display board to showcase white tile with dark grout
An easel will be included to hold the 14x14 display board
6x6 sample boards
Grout bucket
Tray and grout chip holder
Brochure holder

11. Marketing Support Printed Collateral:
Tri-fold brochure with brochure holder
to be sent to each showroom
Modular Signholder Signage
Tearsheets will highlight grout within install
Backing sheets will highlight grout within install
Sales Tools:
Branded Grout Color Kits
to be sent to each showroom
Branded floats
3 sent to each showroom. More available on CSE.
Branded Aprons
Digital Marketing Package:
Grout Landing Page
eBlasts throughout the year
Digital advertising targeting designers and contractors
Feature & Benefit Video to come
Literature
Grout Color Kit
Float