1. Building a New Online College with Custom Apps on the Salesforce Platform
Karen Tan (Technical Product Manager)
James LeBlanc (Senior Salesforce Administrator)
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Tuesday March 31st, 2015

2. Part of a nonprofit, traditional University
Workforce applicable
Real-world projects based on in-demand competencies; day one applicability
Built for working adults
Self-paced; self-scheduled; online improved persistence and graduation rates
Cost efficient
$2,500 a year; many more degrees; stretch existing budgets much further
Aid under “Direct Assessment” provision
© 2015 Southern New Hampshire University. All rights reserved.

3. CfA Mission
We radically expand access and improve the quality of higher education through low-cost, competency-based college degrees that are more relevant in the workplace.
© 2015 Southern New Hampshire University. All rights reserved.

4. Students only need Internet access to work on projects 24×7.
Built for Busy Lives
Flexible Pace
Students advance quickly in subjects they have already mastered in their life and career and take time where needed to develop new skills and knowledge.
Schedule
Work and family are our students’ priorities. Students learn at the time of day and days of the week that works for their life. They can easily do projects around vacations or busy work periods.
Online
Students only need Internet access to work on projects 24×7.
© 2015 Southern New Hampshire University. All rights reserved.

5. Self-paced, Project-Based, Flexible
© 2015 Southern New Hampshire University. All rights reserved.

6. Traditional vs. CfA Standard is passing Standard is mastery
AA degree = courses
AA degree consists of 20 goals
Each course = 1-3 credits
Each Goal = 3 college credits
Courses stand alone
Goals integrate competencies
Students earn
60 college credits
and an Associate Degree
© 2015 Southern New Hampshire University. All rights reserved.

7. Competency; NOT CREDIT HOURS
Students gain personal and professional skills, instead of credit hours and grade points.
EXAMPLES: Associate of Arts in General Studies with a Concentration in Business
Can negotiate with others to resolve conflicts and settle disputes
Can speak effectively in order to persuade or motivate
Can convey information by creating charts and graphs
EXAMPLES: Bachelor of Arts in Communications with a Concentration in Business
Can develop a marketing plan for a specific product or service
Can evaluate the strengths and weaknesses of different management styles
Can support or refute an argument using quantitative evidence
© 2015 Southern New Hampshire University. All rights reserved.

8. Goals Access Information Evaluate Popular Psychology Analyze Data
Apply Economic Theories
Build Teamwork Through Marketing
Chart the Evolution of Media
Confront Culture
Consider the Environment
Decode Media
Develop a Budget
Establish a Professional Presence
Evaluate Popular Psychology
Examine Ethical Perspectives
Experience Art
Experiment with Psychology
Exploring Writing
Investigate Business Ethics
Leverage Business Tools
Manage People
Plan for Success
Solve Problems
© 2015 Southern New Hampshire University. All rights reserved.

9. How do we assess mastery?
Assessment is at the core of College for America
To earn the degree, students must demonstrate mastery of 120 competencies
Primary form of assessment is completion of a Project
Students can revise and resubmit until they demonstrate mastery – there is no failure
Students will also take third-party, nationally normed assessments
Trained reviewers provide feedback within 48 hours
© 2015 Southern New Hampshire University. All rights reserved.

10. Broadly Applicable AA and BA Degrees
Stackable degrees that focus on developing competencies
give students real-world experience from day one.
Associate of Arts (AA) degrees
General Studies with a concentration in Business
General Studies for Nonclinical Healthcare
Bachelor of Arts (BA) degrees
Communications (2 concentrations available)
Healthcare Management (2 concentrations available)
120 Advanced Competencies
120 Core Competencies
© 2015 Southern New Hampshire University. All rights reserved.

11. How did we do it?
© 2015 Southern New Hampshire University. All rights reserved.

12. Registration & Billing
Connected Campus
Student
Tech Support
Account Management
Admissions
Billing
Registration & Billing
Sales Support
Coaches
Reviewer Support
Student Advocate
Curriculum
© 2015 Southern New Hampshire University. All rights reserved.

13. Leveraging the Platform
© 2015 Southern New Hampshire University. All rights reserved.

14. Lower Costs without Sacrificing Quality
Legacy Systems:
Expensive to Maintain
Knowledge Silos
Life Support
“If you always do what you always did, you will always get what you always got.” (Albert Einstein)
Lack of Documentation
Poor Performance
User Experience
Inflexible/Different Platforms
© 2015 Southern New Hampshire University. All rights reserved.

15. Student-Centered Learning Environment

16. DEMO TIME!

17. Success 2000+ Students since Jan ‘13 Pilot
First in World Grant Sep ’13 ($3.9 Million)
Launched BA in Communications Oct ‘14
Motivis Learning Spin Off Oct ’14
BA in Healthcare Management Nov ’14
Transfer Credits Allowed for BA Programs
Gates survey of students results in 95% recommendation to friends or relatives
Paperless Admissions Process
Over 100 AA Graduates to date
Signature Initiatives – Custom Programs/Pilots for our Partners
© 2015 Southern New Hampshire University. All rights reserved.

18. In the Boston Globe today ...
“Tina Byrnes, a 47 year old mother of 5, spent years filing and photocopying as an office assistant for a Massachusetts General Hospital medical group. Now, armed with an associate’s degree and recently promoted to the front desk, she has her sights set on earning a bachelor’s and becoming a patient advocate.” (Boston Globe)
© 2015 Southern New Hampshire University. All rights reserved.

19. Questions?

20. We gladly accept your five star reviews…
Thank you!
We gladly accept your five star reviews…
An Uber driver’s average rating is 4.68 – we don’t have any driving violations this year…
Reminder to fill out evaluations