0. Video and Social Media: An Intersection of Awesome
APTA Marketing & Communications Conference 2016
Cyndi Raskin-Schmitt
Director of Communications/Marketing

1. Follow Along! www.facebook.com/RidePSTA Download Periscope

2. Some General Statistics
Using the word “video” in an subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
Midway through 2015, mobile video plays exceeded 44% -- up 74% from 2014 and up 844% since 2012.
Source:

3. Periscope + Twitter
Periscope is a live streaming video mobile app purchased by Twitter in February of 2015

4. Periscope + Twitter
In July 2015, Periscope users were watching  40 years' worth of videos every day.
Source:

5. Periscope + Twitter
Tweet to let your followers know you have a live stream broadcast coming up
Periscope auto-tweets with a link once you’re live
At the end of your broadcast, save the video to your photo roll, upload it to YouTube, and share it to other platforms

6. Periscope + Twitter
Let’s visit the PSTA Marketeers who are back in Florida and ready to say hello live via Periscope
**Video link to the recording of the live broadcast:

7. Produced Video + YouTube + Facebook

8. Splice
Splice is a video editor for iPhone with free filters, songs, sound effects, text overlays, transitions, and editing tools.

9. Splice

10. Questions?