1. Professionalising the WOCs and World Cup
Tom Hollowell, IOF CEO
High Level Event Seminar – Warsaw, February

2. IOF Goals for our events
Higher Quality
Increased Visibility
Commercial Opportunity
Quality
WOC, World Cup and ROC benchmarked according to quality standards (guidelines)
Quality standards reviewed and improved
Implementation of IT guidelines
Visibility
WOC and Orienteering World Cup to have broadcast quality TV and professional arena production
MTBO and SkiO WOC – webstreaming quality productions
Commercial
Increased TV rights sales for WOC and World Cup
Increased sponsorships
In the IOF Strategic Plan and Activity plan major event goals are mentioned in several areas. The goals can be categorized into 3 areas, Higher quality of our events, using our events to increase visibility and increasing external income through TV rights and sponsorships around out events.
The primary goals for visibility are tied around WOC and the Orienteering World Cup. There is in the current plan a realisation that other events will have relaxed requirements.

3. Quality variables Event status/Athlete quality
World Championships
World Cup
Regional Championships
Junior World Championships
Regional Youth Championships
Major national events
Sports quality (athlete related issues)
Terrain/maps/courses etc.
Fairness/protests/issues
Athlete & Entourage care
Spectator quality
Quality of arena production
Attractiveness of arena
Announcers
Spectator competitions
TV Production quality
No. and types of cameras
Quality of GPS tracking/timing/results
Applicability of courses/terrain
Storytelling
Announcers
Media quality
Service and infrastructure
Accessability (to get a good story)
Attractive awards ceremonies
Sponsor quality
Arena dressing & attractiveness
Media visibility
Sponsor activation
Sponsor service
Quality of our events is more than just technical parameters like terrain and maps and courses. Quality can be determined by a large number of parameters which may be focused on many different target groups. At major events we need to consider the trade-off between quality for the athletes and for other target groups, while keeping the sport in focus.

4. Quality drives Visibility
FootOWOC
FootOWorld Cup
SkiO WOC
MTBOWOC
FootOEOC
FootO JWOC
SkiO WOC
This chart is not meant to be an exact statement, but rather showing approximate relationships between our various major events as far as the above mentioned quality parameters and how attractive the events are for visibility. Obviously WOC and the World Cup are our major drivers for quality and visibility. In general sports or technical quality is quite good for all our events, but spectator, media and sponsor attractiveness parameters vary quite a bit. The goal now is to continue to move WOC and World Cup, and our other events, higher and to the right.
MTBOWorldCup
FootOOOC/NAOC etc Cup
FootOWMOC
TrailO
WOC
Attractiveness

5. Visibility drives Commercial Opportunities
2014
2015
2016
2017 prelim
Visibility
WOC live – 12 hrs & 3 countries
WOC highlights - 4 countries
Live streaming from some WC events (Final – SUI)
WOC live – 10 hrs & 3 countries
WOC highlights – 7 countries
WC final sold to 3 countries
Live streaming from some WC events + WSOC and WMTBOC
MTBOC live - CZE
WOC live – 15 hrs & 4 countries
WOC highlights – 87 countries
EOC and WC final sold TV rights
Live stream from all WC events + some SkiO and MTBO
WOC live – 15 hrs
WOC highlights – 100+ countries
Overall TV plan created
TV productions from all World Cup rounds
FIN taking all productions
Live stream from all WC events +some SkiO and MTBO
Commercial
Introduction of IOF LiveCenter ~5 TEUR
TV rights ~ 100 TEUR (outside host)
Nokian (non-title)
LiveCenter 12 TEUR*
TV rights 101 TEUR**
Nokian Tyres – WOC Title Sponsor
LiveCenter 31 TEUR*
TV rights 145 TEUR**
Nokian Tyres – Title Sponsor
TV sponsors interest
LIVE Orienteering
Visibility does in fact drive Commercial opportunities. And we are in a quite rapid development at the moment. If we go back a few years we can see that commercial rights for TV rights, Live Center and sponsorships have increased a lot. In 2016 we were able to not only sell TV rights for WOC, but also some of the rights for EOC and World Cup events. The increased commercial sales have to a large degree been fed back to organisers. For 2017 we have for the first time an overall TV plan for the entire year including WOC and all World Cup rounds which we can present to broadcasters. Broadcaster interest, together with the distribution of highlights globally is driving commercial sponsorship opportunities. For example we have new sponsors interested and directly related to the fact that Finland has decided to send all races in the 2017 World Cup.
* 50% back to organisers
** 75-80% back to organisers

6. Tactical priorities Guarantee a consistent, high quality WOC product
Live productions from all competitions
Centered around the sport
Continue to develop the arena experience for spectators, media and sponsors
Develop the World Cup to provide more annual opportunities for sponsor visibility and athlete profile building
Optimal development together with strong organisations and events
Live productions from event days per year
Center on athlete service and attractiveness
Selectively develop other events
More distinction between events and disciplines (not the same requirements on all)
Allow productions to follow financing (define minimum level)
Focus on sports quality
Tactically we need to focus on WOC and World Cup as these are the main drivers of attractiveness. For other events the level of productions should be set according to budget and what is possible. This is a change from previously where the contractual requirements were the same for all.

7. Raising Quality – to be noted
We should not be too hard on ourselves about WOC quality, it is at a good level
However, we still need to work on consistency and dressing
Organising WOC and our other major events is not easy. Orienteering is a very complex sport
Just because a problem has been solved once does not mean it won’t show up again.
Very small errors can have big consequences
We need to put more formal structures and processes in place
When we talk about raising quality we need to first consider that we are actually progressing quite well. It is easy for us to focus on the negative and not appreciate the developments that have happened. We do need to work on consistency and dressing of our events. We still have to much variation to properly build a brand.
Note also that orienteering events are not easy to organise.
I believe that the way forward is to put more formal structures and processes in place and approach quality as continuous improvements.

8. Raising Quality A structured approach to continuous improvements
Event reports
(Organiser, SEA)
Event Manuals
(Guidelines, rules, functional areas descriptions)
Detailed working
documents per
functional area
(checklists, etc)
Event Plan
Plan
Execute
Review
Identify
We actually have a good model already. We have quite extensive event guidelines and create event plans and event reports. But we still use these too much in an ad hoc fashion. I also see that the follow up of the Event Plan could use some better structure and procedures. FOC is working on functional area descriptions and you will have a presentation of these later. I think this is an important step forward.

9. WOC SEA – old model
Initially a single person who was supposed to know everything about the organisation of a WOC
Worked well in initial stages – started building a professional approach
Limits development and consistency between events - single voices
Too many issues for one person to deal with
Added Assistant SEA
Has helped in managing workload
Still many out-of-forest issues missed/not in focus
Single SEA model has not led to a structured approach
Too many ad hoc decisions
Our model for major events has been to have a single SEA advising and contrlling the event with organisers. When we went to a professional SEA for WOC it was an important step and Björn Persson did a lot to develop WOC. As work load grew we have added assistant SEAs. I do not believe that the single SEA approach has led to consistency across events. Also SEA tasks are still very much focused on technical ”in-forest” aspects. Too build the brand we need to work with the entire event.

10. New SEA Project Manager model
The new model for WOC, and in the future also World Cup, is based much more on a team approach, with a Project Manager. That does not mean that the entire team visits the organiser but are resources for the Project Manager to call upon when needed. Each of the team members become experts in their respective area and help build consistency and quality.

11. WOC SEA Project Manager
Lead the structured approach to consistent WOC organisation
”Owner” of WOC manual/guidelines with FOC
Create Event Plan together with Event Director
Primary contact to Local Organising Committee
Follow-up execution of the plan
Checklists
Actions
Link to the right resources to solve issues
Consolidates Event Reports and feeds back into manuals and rules
Does not resolve issues on his own, but has the final word
Has a set of resources available to him in different areas to support the organisers
The SEA is no longer a single decision maker but he is the link between the Event Director and local organiser, and the resources in the Event advising team. The Project Manager is responsible for the structured approach and continuous improvement process. Introduce Daniel Leibundgut as the new WOC PM/SEA

12. SEA team Competition ASEA
Deals with all technical aspects of the event (maps, courses, etc)
Cooperates with several National Controllers in technical aspects
Appointed by FOC and Council
IT ASEA - IT is at the core of a successful event, increasing importance
Advises and controls IT systems in accordance with IT Guidelines
Works with organiser to determine in- or outsourcing strategy
Appointed by IT Commission
TV/Arena ASEA – What differentiates this from other events
Advises on TV issues – create a ”TV Manual”
Advises on arena design
Paid resource
3 key areas are fo course the ASEA for the competition, i.e. all the technical/in-forest aspects. This role will still be appointed at the recommendation of FOC and change from year to year. The competition ASEA can also call in assistance from for example the Map Commission if needed and will need to cooperate closely with the TV/Arena planning.
IT has increased in importance in our events and has unfortuanetly been the source of some rather unfortunate errors at our events the past few years. The IT Commission is therefore publishing guidelines for organisers. An IT ASEA will be appointed to advise and control IT planning for WOC and World Cups. One of the key issues to consider is whether IT systems should be outsourced and here the IT ASEA can be helpful.
TV/Arena ASEA will be creating a TV manual for standardising productions from our events. This is an area that requires focus. Jörn Sundby is the TV/Arena ASEA

13. SEA team – IOF Office contribution
Media Adviser – IOF Communications Manager
Has time allocated to support WOC Media organisation
Cooperation WOC Organsier/IOF to acheive maximum impact in media
Protocol Adviser – IOF Sports Administrator
Supports WOC Ceremonies Manager
Also supports WOC Organiser administration (accreditation etc)
Anti Doping adviser – IOF Anti-doping Officer
Supports WOC Organiser in understanding AD requirements
Orders tests, follows up during the event
The IOF Office has already, from 2016, taken a larger role in supporting organisers and each has a part of their time allocated to these efforts.

14. Support tools for major events
The WOC Project Manager SEA will be looking at Project Management tools to be used in our major events
IOF Eventor is working well for major events- We will assist in set-up of your event:
Sports Administrator David Wästlund
Eventor support Henrik Skoglund
LIVE Orienteering – introduced now
Replaces Live Center
Also individual event pages
For support Henrik Skoglund

15. Orienteering TV Productions
2017 and beyond

16. Summary of Orienteering Live Productions 2017 (all times are preliminary)
Orienteering World Cup Round Turku/Lohja, Finland
Wed 24/5 Sprint Relay 14:45 – 16:00 CEST
Thu 25/5 Sprint 14:00 – 16:00 CEST
Sat 27/5 Middle 13:00 – 15:00 CEST
Sun 28/5 Long (chase start) 09:30 – 12:00 CEST
Producer/Director – Kruuva (same as Jukola/previous FIN World Cups)
Nokian Tyres World Orienteering Championships Tartu, Estonia (World Cup Round 2)
Sat 1/7 Sprint 14:30 – 17:00 CEST
Sun 2/7 Sprint Relay 15:40 – 17:00 CEST
Tue 4/7 Long 13:00 – 17:00 CEST
Thu 6/7 Middle M 12:00 – 14:00 CEST
Thu 6/7 Middle W 15:00 – 17:00 CEST
Fri 7/7 Relay 12:50 – 17:00 CEST
Producer – Karel Jonak (same as WOC 2016)
Orienteering World Cup Round Cesis, Latvia
Fri 25/8 Middle 14:00 – 18:10 CEST
Sat 26/8 Relay 10:00 – 14:00 CEST
Sun 27/8 Sprint 16:00 – 18:10 CEST
Producer – Karel Jonak (same as WOC 2016)
World Cup Round 4 (Final) Grindelwald, Switzerland
Sat 30/9 Middle 13:30 – 17:00 CEST
Sun 1/10 Sprint Relay 13:45 – 15:30 CEST
Producer – Lukas Schubnell (same as WCF 2015/2016)
Director – Armin Fankhauser (same as WOC 2012/WCF 2016)

17. Summary of Other Live Productions 2017 (all times are preliminary)
World Ski Orienteering Championships Karsnoyarsk, Russia
Tue 7/3 Sprint Relay 08:50 – 09:50 CET
Wed 8/3 Sprint W&M 08:20 – 10:15 CET
Producer – Karel Jonak (same as WOC 2016)

18. Additional Highlights Productions 2017 (26 min highlights will be available from all live productions)
European Ski Orienteering Championships Imatra, Finland
Wed 8/2 Sprint Relay 26 min highlight
Thu 9/2 Long 26 min highlight
World Ski Orienteering Championships Karsnoyarsk, Russia
Thu 9/3 Middle W 26 min highlight
Fri 10/3 Middle M 26 min highlight
Sat 11/3 Long (mass-start) 26 min highlight
Sun 12/3 Relay 26 min highlight
World MTB Orienteering Championships Vilnius, Lithuania
Wed 23/8 Relay 26 min highlight (tbc)
Sat 26/8 Sprint 26 min highlight (tbc)
Additional highlights programs can be produced, e.g. 52, 60 or 90 min overall highlights from an event. Separate offer.

19. Overview Live Production details
Event
Format
No of cameras
Graphics
GPS tracking
Confirmed broadcasters
World Ski Orienteering Championships
HD 1080i50, 16:9 Intl stereo sound
11 + ”Skier cam”
Chryon Hego
GPS Seuranta
Match TV (RUS)
Orienteering World Cup Rd 1
TBC
8-10
YLE (FIN)
World Orienteering Championships
”Running cam”
Orienteering World Cup Rd 3
7-10
Moncube.eu
Orienteering World Cup Final
8-10, incl ”Running cam” drone/cablecam
Roman Winkler Graphics

20. Ratecard 2017 (all figure are EUR ex VAT)
Nokian Tyres World Orienteering Championships
Multilateral live feed - all days
Multilateral live feed – single day 6 000
Daily highlight – 26 minutes 3 000
Daily newsfeed* 300
Unilateral pre- or post interview (10 min) 300
Unilateral pre- or post playout (10 min) 300
Partially-equipped commentators pos Offer
Fully-equipped commentators pos Offer
Other highlights programs Offer
Transmission costs charged separately
Packages negotiable (Multiple events/competitions)
* Daily newsfeed free distribution via EBU (EBU members)
All other events (rate per day)
Multilateral live feed – single day 3 000
Daily highlight – 26 minutes 1 500
Daily newsfeed* 200
Unilateral pre- or post interview (10 min) 300
Unilateral pre- or post playout (10 min) 300
Partially-equipped commentators pos Offer
Fully-equipped commentators pos Offer
Other highlights programs Offer

21. Summary of Orienteering Live Productions 2018 (preliminary)
European Orienteering Championships (WC Rd 1) Lugano, Switzerland
Sun 6/5 Sprint
Thu 10/5 Sprint Relay
Sat 12/5 Relay
Producer – Beat Zumstein (SRF, same as WOC 2012)
Director – Armin Fankhauser
Note: Middle and Long planned for streaming only
World Orienteering Championships (WC Rd 2) Riga, Latvia
Sat 4/8 Sprint
Sun 5/8 Sprint Relay
Tue 7/8 Middle
Thu 9/8 Relay
Sat 11/8 Long
Producer – Karel Jonak (prel)
Orienteering World Cup Rd 3/Pre-WOC Østfold, Norway
Fri 31/8 Format TBD
Sat 1/9 Format TBD
Sun 2/9 Format TBD
Producer – Karel Jonak (prel)
World Cup Rd 4 (Final) (TBC) Prague, Czech Republic
Fri 5/10 Middle
Sat 6/10 Sprint Relay
Sun 7/10 Sprint

22. Plans 2019 and beyond
The IOF Strategy is to provide broadcast quality live and highlights productions from all competitions at the World Orienteering Championships and all World Cup rounds.
TV/Arena Senior Event Adviser role has been created to provide guidance to organisers.
TV/Arena production guidelines for more consistent product across different Producers
A World Cup Consortium is being created between the IOF, O-Ringen AB and the Swiss Cup organisation.
To create a consistent product across all events (Brand management)
To gain financial investment capability and stability
From 2019 the World Cup will be organised with 3 rounds; 1 by IOF (spring/fall), 1 always at O- Ringen (week 30 every year) and 1 by Swiss Cup organisation (fall/spring). WOC not part of World Cup.
IOF round could be located outside Europe
Swiss Cup round not only Switzerland, but central/southern Europe
Minimum 14 days of competitions at 4 occassions, with broadcast quality TV productions