1. Instructor: Dr. Margaret Annie Viets
Speedy Coffee
Business Plan
Ayesha Almugahwi
Fatima Alibrahim
Hadeel Alessa
Razan Alsanea
Roba Algothmi
Instructor: Dr. Margaret Annie Viets
Entrepreneurship

2. Outline Overview and Introduction Business Description
Industry Analysis
Market analysis
Marketing Strategies
Speedy Coffee Management
The plan for operations
The plan of Product/ Service design
The Projected Financials

3. Overview and Introduction
We found an opportunity in coffee.
drive –thru coffee shop has a huge benefit for people and on the other hand predicting making money from selling coffee is reasonable.

4. Business Description
"Speedy Coffee" is a drive-thru coffee shop that located in Khobar.
“Pick-it-Up” service.
Initially, we will open “Speedy Coffee” in only 1 location.

5. Business Description Vision Mission
To be in your way, save your time, and provide each
cup with a little pleasant
Mission
Our passion to provide an outstanding quality and service for our customers leads us to choose the best products for their enjoyment. We offer an excellent selection of coffee and tea with their various types, hot and cold beverages, fresh baked pastries, dessert, in addition to seasonal drinks all with suitable prices. Our Baristas are trained for up to two months before taking the responsibility of creating exceptional experience for you. We believe that giving the customers the opportunity to be involved and influential is going to support our development in future.

6. Business Description Product/Service position:
What will make Speedy Coffee stand out from other coffee drive-thru businesses are:
Providing products with convenient way at both methods the drive-thru window and “Pick-it-Up” application.
“Pick-it-Up” application will differentiate Speedy Coffee and give the customers different experience.
Valuing customers involvement and letting them participate in business development
An effective use of social media with its different types to be close to customers.
providing a significant benefit to the community by the participation on charity activities.

7. Business Description
Milestone:

8. Industry Analysis Industry Size and Growth Rate : Industry Structure
Coffee industry is crowded industry.
The drive-thru industry is a new growing industry in the region.
"The coffee market In Saudi Arabia increased at a compound annual growth rate of 3.4% between " (Research and Marketing, P.8).
Industry Structure
fragmented structured that is receptive to new entrants.
an innovative industry that accepts new ideas.

9. Industry Analysis Key Success factors Industry Trends
a drive-thru coffee shop.
Attractive dynamic location.
Pick-it-up service.
Customer involvement.
Involving in community awareness and Social events.
Industry Trends
Social Networking and Technological trends.
Quick world and busy people.
Social events, occasions and raisin awareness.

10. Market analysis Market Segmentation: Target Market: Demographically:
from the age of 12 and above from both genders who have middle to high income.
Geographically:
located in a dynamic location, , this location is attracting many of the community's segments such as shoppers, workers, students and anyone who is passing by this road and has no time to waste for getting a cup of coffee.
Target Market:
- Coffee lovers and addicts.
- Students, Employees, shoppers and anyone who passes by this road.
- People who are looking for breakfast, snack and drinks with good quality and quick service.

11. Competitors Analysis:
Market analysis
Competitors Analysis:
Factors
Speedy Café
Coffee Road
Starbucks
Located inside the city *
Located in a dynamic road
Some branches
Drive-Thru Service
some branches
Prior arriving ordering service
Involving in Social awareness and events
Interacting with customers through social networking channels
Providing discounts and promotions
Employing college students
Low prices level

12. Marketing Strategies Overall Marketing Strategy:
Prior opening advertisement
Part-Time jobs for collage students
Participating in social events, occasions and raising awareness.
Interacting with customers via social networking channels.
Considering customers suggestions in our development.

13. Marketing Strategies Services: Products:
- Pick-it-up service.
- Speedy Service.
Products:
- Hot Drinks, Cold Drinks, Iced Drinks, Croissant, Sandwiches, Cupcake and cookies.
- Customer involvement on choosing a product.
Prices:
- Suitable prices for our market segment, and suitable to be paid daily.
- Vary from 3-20 SAR.

14. Marketing Strategies
Speedy Coffee Menu

15. Speedy Coffee Application Interface
Marketing Strategies
Speedy Coffee Application Interface

16. Marketing Strategies Promotions: - Membership via Speedy Coffee App.
- Identifying the customer’s favorite order, so we can offer one free after three months of membership.
- Knowing their BD, so we can offer discounts to our loyal customers.
- Using social media
-Advertising and throwing competitions among customers so the winner get a free drink, discount or points.
- “Customer’s Choice” activity.

17. Speedy Coffee Management
Chief Executive Officer
Mr. Abdul-Aziz Ahmed
Finance and Marketing
Ms. Sara Ibrahim
Human Resource
Mr. Mohammed Nassir
Business administrator
Ms. Hadeel Aleisa
Technology Director
Ms. Ayeshah Almugahwi
Research and development Director
Ms. Fatima Alibrahim
Network Communication
Ms. Razan Alsanea
Operations Research
Ms. Roba Algathmi
Speedy Coffee Management

18. The plan for operations
1- Back stage:
Staff selection
Relationship with suppliers
Relationship with city government
Employee orientation and training
2- Front stage:
Operating hours
Staff assistance
Coffee machines
Coffee shop Design
“Speedy Coffee”, location
we intend to have our braches in Al-Khobar, on the way to universities and companies.

19. The plan of Product/ Service design
Prototype
Location Design

20. The plan of Product/ Service design
Prototype
Cups

21. The plan of Product/ Service design
Challenges and risk
Maintaining the high quality
Big national coffee shops such as Starbucks and Second Cup
Finding good location

22. The Projected Financials

23. Pro Forma Income Statement

24. Pro Forma Balance Sheet

25. Pro forma Cash Flow

26. Ratio Analysis

27. Thank You for Listening