1. Dutta & Dutta Films(India)Ltd
A Company Profile

2. Dutta & Dutta Films (India ) Limited An Overview
Dutta & Dutta Films ( India ) Limited is a hardcore Marketing and Research Company, created many milestones through focused, intensive and result oriented research work.

3. The successful completion and overwhelming response of DD India Project to study the scope, reach and impact of DD India in seven Middle east countries and other such projects have proved to be a turning point in the growth of the company and added a new dimension to it.

4. Vision
To provide an effective and free-flowing channel between consumers and manufacturers
To develop high-end research viability products

5. Divisions MEDIA STRATEGY LOYALTY & RETENTION VALUE ADDITION MASS
MEDIA
STRATEGY
LOYALTY &
RETENTION
VALUE ADDITION
MASS
COMMUNICATION
RESEARCH
DIVISION
SERVICES
DIVISION
ADVERTISING RESEARCH
MARKETING
RESEARCH
BRAND POSITIONING
EVENT MANAGEMENT

6. Expertise Market Research Market Networking Media Strategizing
Advertising Research
Brand Positioning
Audio-Visual Publicity
Event Management
Loyalty, Retention and Value-Addition services

7. VALUE: The Keyword
‘Value’ Marketing, Advertising and Mass Communications
Launch Campaigns, Brand Positioning, Audio-Visual publicity, Event Management and whatever else we are associated with
Creativity & Vibrancy
A creative surge and cerebral vibrancy saw the company pioneering quite a few firsts in mass communications, which not only had mass appeal but also opened up exciting new marketing possibilities

8. Dutta & Dutta Firsts
Brought into the country the concept of super-imposed graphics on videocassettes
Impact
Made way for small- and medium-advertiser participation in the audio-visual media, and for the first time gave them an opportunity to become stakeholders.

9. Dutta & Dutta Firsts
Introduced India’s first and only discount card—INTERCARD—which revolutionized the concept of discount in the country
From an essentially down-market concept, Intercard cozily positioned itself as a true-value card with the punch line:
‘LIFE IS A PRIVILEGE, ENJOY IT!’
Impact
Created history. Intercard’s launch evoked a warm and favourable response in all market segments.

10. Intercard Associates BPL Mobile Panasonic Procter & Gamble
RPG Cellular
Ortem
HCL
SBI
Airtel
Aircel
Mobilink
Asian Paints
Bajaj Auto
VSNL
Indian Airlines
Ashok Group Of Hotels
Privilege Millionaire Club (PMC)
Revolution Club

11. Consultancy Projects
Have successfully completed more than 15 projects with some of India’s top organizations, besides giving active support to several other corporate, government and semi-government organizations

12. Some Milestones Doordarshan India Post NEPC Indian Airlines
Asian Paints
The Hindustan Times
State Bank of India (SBI)
Ministry of Power (India)
Bharat Sanchar Nigam Limited (BSNL)
India Tourism Development Organization (ITDC)
National Literacy Mission(MHRD)
JAN SANDESH News Channel
Jawaharlal Nehru National Solar Mission

13. Doordarshan In the face of DD’s declining viewership
– Worked on revival of loyal viewers
– Suggested methods to increase content interest
– Created time bands
– Monitoring the changing tastes
– Outflanked competition

14. India Post
Prepared viability report for India Post, one of America’s leading newspapers for NRIs, when it decided to launch an exclusive channel catering to the Indian diaspora
The feasibility report encompassed uplinking, distribution, local content, genres, awareness etc
Key input
A major emphasis was to determine market size at the package and channel level. Involved 675 face-to-face 45-minute interviews each

15. CMM Broadcasting Network Ltd
Dutta & Dutta were approached to develop a successful strategy to launch a channel within the available resources
Result
We achieved the objective in time-bound period. They subsequently appointed us ‘Sole North India Commercial Time Marketing Concessionaire’.

16. Oriental Bank of Commerce
The Pre-paid Card Division of OBC assigned us to assess the total market size of pre-paid card in India and their capability to cater to that market in view of their bank size.
Our research findings for the market share showed positive viability of the project.
Where are we?
RBI has already granted permission to launch OBC Intercard-Mastercard pre-paid card with third-party co-branding as well.

17. Videsh Sanchar Nigam Ltd (VSNL)
After an extensive market research for client loyalty and retention, VSNL identified us amongst many competitors for VSNL-Intercard co-branding for dial-up Internet subscribers

18. BSNL
When BSNL needed to add value to its services in the face of stiff competition in the telecom sector, we successfully conducted a survey on Customer Retention and Loyalty Solutions

19. Ministry of Power, GOI Appointed as consultants
for saving energy through
innovative methods

20. The Centaur Hotel
We conducted research for the Hotel Corporation of India Ltd (HCIL) and suggested means to increase visibility and generate more business for their chains of hotels, especially The Centaur Hotel, Delhi. The study included manpower motivation, occupancy methodology, restaurant sales, and strategies to attract middle-income groups and youth
Result
The objectives were successfully met. (HCIL) then went on to tie up with Intercard India Ltd to execute the marketing plan.

21. Indian Airlines
In the face of ‘Fare-Wars’ amongst competing airlines conducted nation-wide study and suggested means to meet the challenges, underlining the importance of FLIGHT WITH SMILE.

22. The Hindustan Times
Successfully helped The Hindustan Times, New Delhi, to combat fierce competition and price war amongst leading newspapers. Conducted an exhaustive study to reposition the paper and explore its news content and commercial viability.

23. Eye Witness Brand Management
This Hindustan Times news video was unable to create a niche market in competition with News Track. Within a short period it had more market share than its competitor.

24. Comedy Channel
Currently involved with an overseas company for the launch of a global comedy channel in India

25. Event consultancy
Has organized more than Events, besides being associated with conceiving, coordination, media planning and implementation of mega events.

26. Events bookmark
Dandiaa Masti
Apache Indian,
Baba Sehgal
(Cricket) India XI v/s World XI
Premiers:
Jo Jeeta Woh Sikandar, Criminal, Daag The Fire, Main Khiladi Tu Anadi, Rajkumar etc.
We have organized
Ghazal programmes of Pankaj Udhas, Anoop Jalota, Jagjit Singh etc.

27. Full circle
From providing an effective and free-flowing channel between consumers and manufacturers,
Viewers and TV channel to developing high-end research viability products—with ‘value’-addition in marketing, advertising and mass communications

28. By DUTTA & DUTTA FILMS (INDIA) LTD (Marketing Research Division)
To Study the actual visibility of DD INDIA in USA, UK, Canada, South Africa, Mauritius, Malaysia, Singapore & Thailand for Doordarshan By
DUTTA & DUTTA
FILMS (INDIA) LTD
(Marketing Research Division)

29. Objective
To study the actual visibility of Doordarshan’s DD-India channel in the USA, UK, Canada, South Africa, Mauritius, Malaysia, Singapore & Thailand.
Suggest future strategy to expand the reception and distribution of the channel in these countries in most cost-effective manner

30. DD-India – The Channel’s Impact
Dutta & Dutta has done sufficient groundwork to immediately embark upon the sampling and collecting relevant data for the research purpose in the present study
USA UK
South Africa
Mauritius
DD’s reach
Thailand
Malaysia
Singapore
Canada

31. DD’s target audience
Let us have an insight into DD’s potential target markets, USA, UK, Canada, South Africa, Mauritius, Malaysia, Singapore & Thailand.

33. The US-Asian diaspora
According to the Census 2000, there are over 10 million Asian Americans in the US. Of this, Indian Americans alone comprise 16.4 %, which gets them close to about two million in the United States
The Asian American community grew at a rate of 48.26% from , whereas Indian Americans grew by a whopping % in the same period—the largest growth in the Asian American community

36. British Asian Demographics
In Relation to India, Pakistan and Bangladesh, the three most important communities, which have a significant ethnic impact in UK

37. UK: Asian Population
Asians make up over 3.55% of the total UK population – about 2,084,000 out of nearly 58,800,000
Of these nearly 1.8% are Indian – 1,054,000
1.25% are Pakistani – 747,000
And just under 0.5% are Bangladeshi –283,000
Thus the Indians : Pakistanis : Bangladeshis
Ratio = 10 : 7 : 3

39. Asians UK - wide Well over 96% of all Asians in the UK wide
live in England itself - over 2 million
Over 43% live in London and the South-East alone
Less than 4% (under 75,000) live in Scotland, Wales and Northern Ireland combined
About 2.5% (under 49,000) live in Scotland, 1% (22,000) in Wales, and less than 0.1% (2,500) in Northern Ireland

40. Pakistanis UK- wide
The most evenly spread of the three south Asian communities
Largest concentrations are in the west midlands (155,000) and Yorkshire and Humberside (146,000)
The London Pakistani community is only the third largest concentration with 142,000 followed by the north-west (117,000)

41. Pakistanis UK - wide
In Yorkshire and Humberside there are nearly three times as many Pakistanis as Indians (146,000 compared with 51,000), and in Scotland twice as many (32,000 compared with 15,000)
More than 5% live outside England - 41,000 in Scotland, Wales and northern Ireland combined

42. Bangladeshis UK- wide
The smallest of the three main south Asian communities in the UK, more than half of all Bangladeshis live in London (54%)
In the English regions the largest concentrations of Bangladeshis are in the west midlands (31,000) and the north-west (26,000)
Less than 3% (8,000 in Wales, Scotland and northern Ireland combined) Bangladeshis living outside England

43. Pie Chart showing the Population

45. Singapore Total Population - 5076700(Census 2010) Indians - 348119
% of Tot. Population
Source:

47. Malaysia Total Population - 248,21,286(Census 2000)
282,50,000(estimate 2010)
Indians ,05,750
% of Tot. Population - 7.1
Source:

48. POPULATION GRAPH
Source:

50. Thailand Total Population - 606,06,947(Census 2000)
659,98,436(estimate2010)
Indians ,000
% of Tot. Population %
Source:

52. South Africa Total Population - 405,83,573(Census 1996)
499,91,300(estimate 2010)
Indians ,99,900(estimate 2010)
% of Tot. Population - 2.6(estimate 2010)
Source:

53. Population group by province (numbers)
Eastern Cape
Free State
Gauteng
Kwazulu-Natal
Mpuma-Langa
Northern Cape
Northern Province
North West
Western Cape
South Africa
African/Black
5,448,495
2,223,940
5,147,444
6,880,652
2,497,834
278,633
4,765,255
3,058,686
826,691
31,127,631
Colored
468,532
79,038
278,692
117,951
20,283
435,368
7,821
46,652
2,146,109
3,600,446
Indian/Asian
19,356
2,805
161,289
790,813
13,083
2,268
5,510
10,097
40,376
1,045,596
White
330,294
316,459
1,702,343
558,182
253,392
111,844
117,878
222,755
821,551
4,434,697
Un-specified/ Other
35,849
11,262
58,654
69,423
16,120
12,208
32,904
16,635
122,148
375,204
Total
6,302,525
2,633,504
7,348,423
8,417,021
2,800,711
840,321
4,929,368
3,354,825
3,956,875
40,583,573
Source:

54. Number of people in each province by population group
Source:

55. Percentage of the population in South Africa by population group
Source:

57. Canada Total Population - 3,16,12,897(Census 2006)
Indians ,62,665 (Census 2006)
13,00,000(Est. 2011)
% of Tot. Population
South Asian - 4%
Canada's total population enumerated by the 2006 census was 31,612,897. This count was lower than the official July 1,2006 population estimate of 32,623,490 people
Source:

58. Source:

59. Inference One
All the regions of the proposed study boast significant numbers of DD India’s targeted audience. Their combined South Asian (Indian, Pakistani and Bangladeshi) population has the potential to become a very important market for DD India’s output

60. Inference Two
In a vast country like the USA, UK, Canada & South Africa where the spread of Asian community is expansively scattered, it will be a challenge to give adequate representation and take a sampling to deduce accurate responses of the respondents

61. Market Potential
The wide-ranging spread of the Indian and the Asian Diaspora in the USA, UK, Canada, South Africa, Mauritius, Malaysia, Singapore & Thailand makes it a potentially viable target market for an India-based state run channel to make quick inroads and tap the emerging potential along with “CONNECT HOME CAMPAIGN” keeping our subtle diplomatic interest as emerging super power in mind

62. Sampling Methodology
Area to area, samples of different age groups in various prominent cities of the concerned countries to be computed and compiled according to the tastes and preferences of the Diaspora.
The towns which boasts a high percentage of Asian population. inhabited by PIOs, NRIs and South Asian Diaspora as per the latest census figures of the country shall be the basis of research.
To give proper representation and to encourage more respondents to participate, we shall also employ the methodology of print media response advertisement - Visit India Campaign
Top, medium and last, whatever available would be used to match our terms and conditions to penetrate in their respective territories.
Sampling methodology
The sampling methodology and the contact plan is devised keeping in mind the following key points as defined in the Doordarshan’s scope of study

63. Contact methodology Personal interviews Post-mails/emails Telephone
Print media
Contest - Visit India/Bharat Darshan Campaign
Sampling methodology
The sampling methodology and the contact plan is devised keeping in mind the following key points as defined in the Doordarshan’s scope of study

64. Why Dutta & Dutta Core competency to do research work.
Track record has done similar work.
DD India’s Gulf project taken & executed well.
Understand NRI’s better as Indian Company with multilingual staff.
Data bank has data of many countries for interaction.
May not be that big internationally but big in the respective field.
Associated to DD for long to understand local issues.
Our PR to build bridge has proven positive in last experience.
We are cost effective.
We have our head quarter at Delhi available on call.
Having infrastructure to invite international delegates to setup meeting in Delhi.
Design Contest based on Bharat Darshan/Trip to INDIA centric Theme

66. THANK YOU