1. Star Squared PR
Credentials 2016

2. The Communication space
Cluttered Market Place
Constantly evolving
New age media including digital media, social media, online formats, etc.
Technology is revitalizing the way industries are shaped
PR is all about connecting with Influencers

3. Star Squared PR – A snapshot
A specialist Public Relations and Communications Consultancy
Launched by industry veterans with extensive experience in Journalism, PR, Advertising, Social Media, Content, Direct Marketing and Branding
Cross Category experience spanning all key industry segments
Pan India activities undertaken across key metros and tier 2 Centres

4. Our Approach Strategic Planning Client Collaboration Industry Insights
Success in PR is a process and we adopt an integrated approach to ensure this

5. Media Relations at Star Squared PR
Our approach to media relations is best described as strategic; a highly valued expertise that should not be confused with generic publicity
Our campaigns bring together the 3 C’s of Media Relations - Content, Contacts and Creativity
Our sound counsel also helps ensure that the story is told effectively to external audiences

6. Result Oriented
Success of our clients is at the heart of every initiative at Star Squared PR
Engage multiple methodologies for measurement
We develop custom made measurement metrics which include Ad Value, SOV, Messaging Impact, Business Impact, TOM recall among media, etc
Weekly, monthly and Quarterly reports nevertheless ensure that the client is on top of progress

7. Team Star Squared PR
Star Squared PR believes that ‘People’ are their biggest asset
Investment in training, knowledge sharing and networking skills
Robust quality processes in HR to attract, motivate and retain talent in competitive industry
Transparent and approachable management to ensure seamless learning for all employees

8. Service Offerings Star Squared PR Services Media Relations
Strategic Counsel
Investor Relations
Analyst Relations
Social Media
Corporate Communication
Crisis Communications

9. Success Quotient at Star Squared PR
Strong Management
Senior Counsel
Innovation
Strategy
Planning
Execution
Established Network
Delivery
Measurement

10. Systems and Processes
Carefully designated team to support each client category basis experience
Professional approach to ensure adequate time is invested on each account
Internal review systems so that every client gets adequate attention
Weekly team brainstorms to ensure clients get the maximum benefit of current trends and opportunities for their respective categories

11. 3 reasons to partner with Star Squared PR
Young and vibrant team of communication professionals
3600 approach to communication keeping the emerging trends in mind
Fastest growing communication agency

12. Thank you!