1. Getting Great Publicity on a Shoe String budget
Presented by
Patrice Barber & Ann Albergotti
Copyright Taylor Made Small Biz Inc. and Taylor Made Emarketing

2. Getting the Media to Publish Your Press Releases
What you will learn:
Getting the Media to Publish Your Press Releases
Monetizing Your Promotional e-Campaigns
Three Keys to Your Successful PR System
Copyright Taylor Made Small Biz Inc. and Taylor Made Emarketing

3. Patrice Barber Founder Taylor Made Emarketing (2012)
President Taylor Made Small Biz ( 2003) Taylor Made Solutions (1993)
Speaker and Consultant for Online Business Development
Get More Customers Online
Internet and Mobile Marketing 101
Critical Business Processes
Put Your Year In Gear- annual internet & mobile marketing event
Online & Mobile Marketing , Operations, IT Systems Development
Over 20 years in business - bought & sold multiple start ups
Clients: 550+ small business owners & 35 Fortune 500 leadership teams – across 3 continents
Charter Member -International Mobile Marketing Business Network
TiE Rockies - Program & Events Chair for Entrepreneur programs
Angel Capital Summit – Pitch coach
Copyright Taylor Made Small Biz Inc. and Taylor Made Emarketing

5. About Ann Albergotti
Placed clients onto Channel 9 news
Placed clients in local media connections in Colorado as well as such national media as CBS .
Sought after speaker and trainer for marketing and public relations
Frequent venues include Parker Chamber University, Sales Professionals of Parker, Professional Referral Network Colorado Leads Group,
Interviews on VM Direct Internet Radio and Get Your Life Back show on Castle Rock Radio.
Specializes in the development of promotional campaigns, public relation planning, event planning, branding.

6. Media Landscape Today

7. Evolution Of The Press Release
From mail & distribution to online submission
The reach of the press release doesn’t stop at the hands of the media 7

8. Social Media changed the Public Relations industry forever
The PR Landscape Today
Social Media changed the Public Relations industry forever
Bloggers voice their opinion
Video review on YouTube
Public swap opinions real time on Twitter, Facebook
Big Budget’s No Longer Needed 8

9. Using PR as part of your marketing campaign
The press release is no longer a “situational” marketing tool
Importance of keywords 9

10. Social media leading to PR – Examples

11. PR online submission doubles attendance
Goal: To Get Media Coverage For Monthly Events
Challenge: Fairly new Chiropractor business that needed to grow awareness of company events
Result: Press releases got picked up by multiple newspaper outlets and published. Increased event attendance by 40 %
Bonus:
Invitation to be a monthly columnist

12. PR Pitch Triples Exposure
Goal: double incoming inquiry calls to this real estate company
Challenge: new company to the market, new product
Results : local TV coverage, online article by TV channel, links to their websites from TV website article , National TV coverage
ROI: increased incoming inquiries by 3x and converted 82% to new clients within 7 days

13. Getting Found Published and Interviewed

14. AS SEEN ON…

15. PR Check List
Decide the desired outcomes ( branding, event invitation , article pitch, interview, inbound leads)
Research and list Journalists & their style
Research and list media outlet readers/viewers/listeners
Define the message and actions for listeners to take if any
Create your media kit
Create your articles
Outline your multiple inbound leads

16. What It Takes Getting found Getting published Getting interviewed
Good story, newsworthy, timely, well written
Submission to multiple online sites
Submission to multiple offline publications
Getting published
Connections to the editor
Correct submission format
Press release follow up
Getting interviewed
Connections to the media
Article pitch follow up
Knowing and meeting deadlines

17. What’s in it and how to build your own
Your Media Kit
What’s in it and how to build your own

18. Your Media Kit
About you About your company Fast Facts sheet

19. About you Your emotional story The results Why choose you
Also known as
Their pain , your solution, why now

20. Media Kit Biography Includes: Name & Title Year Joined/Started Company
Experiences
Associations
Education/ Certifications
Hobbies/Charitable Work
Public Relations
Power

21. About your company The facts The results Why choose you Also known as
Their pain , your companies solution, why now

22. Media Kit Company Fact Sheet Includes: Company Name Inception Date
City Located
Owners/Executive Officers
Company History
Product/Service Offers
Contact Information
Mission/Vision
Public Relations
Power

23. Press Releases Must Include:
FOR IMMEDIATE RELEASE:
CONTACT: Contact Person Company Name Voice Phone Number FAX Number Address Website URL
Praying Hands Ranches To Host Its Annual Fundraiser
Praying Hands Ranches, a non-profit organization founded in 1987, will host their 18th Annual Sweetheart Spaghetti Dinner to benefit the needs of handicapped children and adults at its therapeutic ranch center in Parker, Colorado.
In February 2005, the 17th Annual Spaghetti Dinner netted $13,000 with 300 in attendance.  This year's goal is to match last year's attendance and dollars raised, however, more importantly, to raise awareness for the success that Hippotherapy, Equine, and Horticultural programs have with handicapped children and adults.
The fundraiser is a family event and takes place Saturday, February 11, 2006 at the Praying Hands Ranches beginning at 6:00pm. The dinner includes a silent auction and live music by the rock and roll band The Johnson Project. Tickets for this event cost $12.00 for adults ($15.00 at the door) and $5.00 for children. Tickets can be purchased by calling (303)
Praying Hands Ranches, Inc. (PHR) was founded in 1987 and based in Parker, Colorado. PHR is a non-profit 501(c)(3) organization committed to meeting the needs of handicapped children and adults, as well as troubled youth, in a ranch environment therapeutic center through Hippotherapy.  More information can be found at
About Praying Hands Ranches:
- END -
Must Include:
Contact Information
Release Date
Headline
Body
Response Information
Public Relations
Power

24. Online Media Hot Spots PR Newswire (Fee Based) PR Log 1888PressRelease24

25. Delivering the Ultimate Interview

26. Interviewing
Getting your first interview
Ready for O?
How to prepare

27. Interview Prep Check List
Research and list Journalist, their style
Research and list media outlet readers/viewers/listeners
Get the questions before hand
Be clear about the message you want to convey and craft your answers.
How will your story be used? Are you a feature story or used to illustrate a point
Do you need to provide samples
When will your segment run?

28. Before & During The Interview
Workout the morning before your interview
Spray your hair
Use extra make up color (for women)
Wear solid colors – no prints
Review your key points
Present your speaker intro
Check your posture
Sit on your coat tails
Be informative- not salesy
SMILE! 

29. Promotional Campaigns CONNECT - CONVERT - RETAIN
Monetizing Your
Promotional Campaigns
CONNECT - CONVERT - RETAIN

30. The Formula for Success
CONNECT with Traffic + CONVERT to Prospects+ RETAIN with Follow up =
Copyright Taylor Made Small Biz Inc.

31. CONNECT-CONVERT-RETAIN
THE LIST – Outlook , Excel, Gmail, MOSAIC
THE CONTENT - Blog,PR, Social posts,
Excel- Direct Mail and PR
s -Constant Contact
Social Media
TV/Radio
Fliers
Contests
Desktop Website
Mobile site & text messages
Copyright Taylor Made Small Biz Inc.

32. Use Press Releases to drive traffic to a landing page
excite visitors with an offering
convince visitors to move to the next level of service with a call to action
build a marketing list

33. RETAI N – Service/ products/ upsells
Monetizing Your Online and Offline P R
CONNECT Press Article Exposure & Releases Pitches Visibility
CONNECT Social Media Posts Video PR or Blog Articles
CONVERT on a Landing Page Use Capture and Call to Action (Free video, Free guide, Free info)
RETAI N – Service/ products/ upsells
$$$

34. Spin Your Release to help SEO – drive traffic Vary your release between submission sites.

35. Key aspects to YOUR Successful PR System

36. Your Successful PR system
Clean content and follow up
Media Kit - on the website
Media List – who will you send it to
Influencer List – who else has connections to get articles accepted
Company Marketing Materials - brochure, flier, one sheets, case studies
Communications Plan – matched with company growth goals
Ongoing
Monthly goals and Content Plan - you always have a hidden story
Website Landing page(s) – drive PR to your site
Public Relations
Power

37. Online Business Platform CONNECT-CONVERT-RETAIN
Mobile Marketing
Mobi website
QR cdoes
SMS/Text message
Online Media Marketing
Social Media
Press releases
Marketing
Blogs
SEO-Search Engine Optimization (on page)
SEM-Search Engine Marketing
Analytics
Internet Marketing
Landing pages
Auto responders
E-commerce
Client Relations Management & Sales Team Management
Copyright Taylor Made Small Biz Inc.

38. CONNECT- Media Kit

39. CONNECT - Media Kit

40. CONNECT – Press Release

41. CONNECT – Press Release

42. CONNECT – Blog posts/ Articles

43. CONNECT – Blog posts/ Articles

44. RETAI N – Service/ products/ upsells
Monetizing Your Online and Offline P R
CONNECT Press Article Exposure & Releases Pitches Visibility
CONNECT Social Media Posts Video PR or Blog Articles
CONVERT on a Landing Page Use Capture and Call to Action (Free video, Free guide, Free info)
RETAI N – Service/ products/ upsells
$$$

45. CONVERT - Forms

46. CONVERT - Autoresponders

49. CONVERT – Sales Team Management

50. RETAIN – Event/ workshop/webinar

51. RETAIN – Products/ Services

52. Online Business Platform CONNECT-CONVERT-RETAIN
Mobile Marketing
Online Media Marketing
Social Media
Press releases
Marketing
Blogs
SEO-Search Engine Optimization (on page)
SEM-Search Engine Marketing
Analytics
Internet Marketing
Landing pages
Auto responders
E-commerce
Client Relations Management & Sales Team Management
Copyright Taylor Made Small Biz Inc.

53. How Can You Get Started www.TaylorMadeEmarketing.com

54. Online Promotional Launch Campaign…
Online Promotional Launch Campaign
We will build and launch your media campaign.
Start with 1 hr consult to set your online promotional goals (article framework, content plan)
Build your Communications Calendar
Execute your Online promotion with setup on MOSAIC MOSAIC access included- basic level
Create your Media kit (3 part)
Create and submit your Press release
Create a related Blog Article
Write the campaign content for you to announce your article and PR
Pre - LAUNCH strategy session
LAUNCH – all items and follow up by and phone with the media
Public Relations
Power

55. WE GUARANTEE YOU WILL LOVE WHAT WE CREATE FOR YOU,OR
MONEY BACK GUARANTEE!
WE GUARANTEE YOU WILL LOVE WHAT WE CREATE FOR YOU,OR
I WILL REFUND
100% OF YOUR MONEY. .
Patrice asked that I have a special offer for all of you and I know that all of you are in different stages of your businesses and so I was racking my brain trying to figure out what would be of the greatest benefit for each of you that was related to this particular topic and then it dawned on me that I need to know you and your businesses in order to really help you, so I am going to do something that I have never done before. I am going to offer you all a

56. Online Promotional Launch Campaign
$897 Only $297 Today
And $297 in 30 days
subj: FREE PR to:
Save Yourself Time Researching and Learning How To Do It Yourself. Run Your Business and Put Your Marketing In Our Hands.

57. Online Promotional Launch Campaign
Ann Albergotti & Patrice Barber President, Taylor Made Small Biz
Founder: Taylor Made Emarketing
in 24 hours Subj: Shoestring PR To:
Copyright Taylor Made Small Biz Inc.