1. Growing and developing the Visitor Economy in Derbyshire
Lindsay Rae
Deputy Director

2. £1.49m

3. Delivery partners
Funding partners

4. Project strands Inspired by the Peak District
Business support programme to boost Visitor Economy SME competitiveness
Pedal Peak District Business Initiative
Supporting Market Towns
Promoting Derbyshire Products

5. IPD – What is it? The motivation: What is it?:
The Peak District is important to us all
Association with the Peak District can widen the appeal of products & services
Raise the brand profile of Peak District products and services – capturing a ‘sense of place’
What is it?:
Free marketing tool
Led by Business Peak District and supported by partners across the area

6. IPD – Who is it for?
Businesses proud of their association with the Peak District who support the brand values:
- are passionate about
- care for; and
- celebrate the Peak District
384 ‘sign ups’ to date
Contribute to making the Peak District a more recognisable brand

7. What does this mean for you?
Inspired by the Peak District Project Officer
Develop a starter pack
Best practice via IPD brand champions
Programme of networking events
Support IPD businesses to attend trade events

8. Business support programme to boost Visitor Economy SME competitiveness
Networking and business support events covering:
International visitors
Accessibility
Marketing
Environmental Quality Marque
Social media, business finance, PR etc

9. Supporting Market Towns
Identify business champions
Working with town teams
Share best practice
Develop different experiences
Promoting Derbyshire Products
Develop supply chains
Build on “Made in Derbyshire”
Meet the buyer events
Pedal Peak District
Cycle friendly places grants
Develop a tool kit
Networking events to promote cycling

10. Thank you