1. How To Engage More People For Christ

3. Explore branding as a ministry tool
Review the power of branding + technology
Show actual parish rebrands

5. IF YOU DON’T SOMEONE ELSE
WILL!

6. SO WHAT IS BRANDING?

7. Aligning what you want people to think about your parish with….
what people actually think.

8. - coherent set of messages that communicate your purpose
BUILD A VIBRANT CHURCH BRAND
color, logo, fonts, websites, literature
- coherent set of messages that communicate your purpose

9. BRANDING TELLS YOUR STORY!
Master the Art of

10. “Preach the Gospel at all times and when necessary use words.”
—St. Francis of Assisi

11. THE HOLY GRAIL OF LOGOS

12. THERE’S A LOT OF CONFUSION OUT THERE

13. - What? Why? How?
Difficult to define concepts
Perception church can’t afford
Resistance to promote the Church

14. GET PAST THE MENTAL BARRIERS
WHY?

15. Leveraging the power of technology and branding will reach more people for Christ.

16. Power of a Great Parish Brand
Less clutter = Louder message
Builds trust and familiarity
Gives people a reason to care
Creates a sense of belonging

17. Ministry Tool Inviting People To
Come to Mass - Serve the Poor-
Join a Ministry - Live as Steward of Christ

19. Inside and Outside Your Parish
EVERYWHERE
Inside and Outside Your Parish

20. Website
Facebook & Twitter
Blog
App
Online Giving Tool
Marketing & Signatures
Bulletin, newsletter, directories
Welcome banner, posters, flyers
Street sign, lawn sign, window clings
School materials
Name tags, notepads, pens, letterhead, business cards
Room names of each room in parish
Disposable hand towels in the bathrooms
Coffee cups with small napkins
T-shirts when out ministering to the community

21. REBRANDING
Parish of the Holy Savior - Maine

22. BEFORE

23. AFTER

24. MOBILE APP

26. REBRANDING
St. Francis of Assisi – Georgia

27. BEFORE

28. AFTER

29. WEBSITE

30. MOBILE APP

31. REBRANDING
St. Bernard’s – Wisconsin

32. BEFORE

33. AFTER

34. REBRANDING
St. Brigid – California

35. BEFORE

36. AFTER

37. REBRANDING
St. Laurence – Texas

38. BEFORE

39. AFTER

40. REBRANDING
Blessed Miriam Teresa – New Jersey

41. BEFORE

42. AFTER

43. REBRANDING
St. Teresa of Calcutta– Wisconsin

44. BEFORE

45. AFTER

46. WEBSITE & FACEBOOK

47. REBRANDING
St. Joseph/St. Francis – Oregon

48. BEFORE

49. AFTER

51. Who do people think you are?

52. If you don’t tell people who you are how will they ever really know?
REMEMBER
If you don’t tell people who you are how will they ever really know?

53. EVERY PARISH HAS A BRAND
Your church has a brand whether you are being strategic about it or not.

55. ASK 10 QUESTIONS

56. 1) How do people to feel when they interact with you or see your parish brand in the community?
2) What do you really want to change?  
3) What five descriptive words best describe your parish?  
4) How would you describe your parish in just one word?  
5) What one thing makes your parish extraordinary? 
6) Do you consistently telling the same parish story across your digital and print communications?
7) What are the strengths of your parish?  
8) Do you have a short mission statement or tagline that everyone can easily recite?  
9) Does your brand attract people?   
10) Is your brand less about you and more about your parish?

57. Does, Did, Will Jesus Ever Need a PR Agent? (Of course not)

58. JESUS KNEW THE POWER OF A BRAND