1. How to Network Effectively Using LinkedIn
Exclusive live webinar:
How to Network Effectively
Using LinkedIn
Sponsored by
Hiatt Career Center at Brandeis University
Your presenter:
Jason G. Sanders, MA ‘94

2. Before we begin, I’d like your commitment on something…
(For the next hour pay attention, turn off cell phones,
, get something to write with and get ready to learn!)
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3. My promise to you…
Today, you will learn the critical elements you must use to work effectively with LinkedIn. You will learn power user secrets to help you do that. You will learn the core elements of the most powerful system you can deploy to use LinkedIn
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4. Change is here!
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5. Do you have the NEW LinkedIn interface yet?
Quick Poll
Do you have the NEW LinkedIn interface yet?
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6. Why LinkedIn?
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7. LinkedIn is not complicated
You can learn how to master it…
…even if you are not a natural sales person
…even if you are shy about reaching out to new people
…even if you don’t normally use social media
…even if you don’t know where to start
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8. The Process is simple
Set up your profile Reconnect with your network Invite new people to connect using a system Send them s Generate opportunities Get the new job or clients that you want!
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9. I have built a business that has produced seven figures using LinkedIn and have placed hundreds of international professionals as the owner of a retained executive recruiting firm
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10. I have taught thousands of students in nearly 120 countries
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11. My humble beginnings
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15. Let’s dive in!!!
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16. The difference between a headline and a job title
Search visibility
Keyword optimization
3. Clarity for the reader
4. Conveys your ASPIRATIONS!
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19. Write down The type of organization you help The problem you solve
Three keywords that describe you
Your ideal job title
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20. Hot Tip
(Ideal job title) helping (type of organization) (action verb related to the problem) in the (keywords) area Project Manager helping banks acquire customers in the consumer lending area Linkedinternationally.com/5headlines
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21. Quick Poll How satisfied are you with your LinkedIn profile?
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22. Your Profile is NOT your resume
Overhaul your profile
Your Profile is NOT your resume
Make sure you address a
BUSINESS PROBLEM
and how you solve it
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23. Let’s look at Bob Szambelan
Profile Review
Let’s look at Bob Szambelan
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24. Get active Comment and publish on LinkedIn
Comment for Top of Mind Awareness
Publish for Credibility
Publish for Targeted profile views
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25. Hot Tip
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26. Let’s look at where to post on LinkedIn
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27. You should have at least one blog post because of where they show up in your profile
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28. Hot Tip Google the name of your field Hit “news” tab
How to quickly write a blog post
Google the name of your field
Hit “news” tab
Find an article that interests you
Summarize the article and
Include a link or your contact information at the end
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29. How often do you send a note to someone in your existing network?
Quick Poll
How often do you send a note to someone in your existing network?
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30. Hot Tip
Download your existing contacts regularly by going to Settings & Privacy> Getting an archive of your data
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32. Leverage your Existing Network Class A – Individualize contact
Class B – Mass customize
Class C – Everyone else
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33. Template for reconnecting with Class B Connections
SUBJECT: Help me with my LinkedIn Goal REASON FOR REACHING OUT: We've been connected for a little while on LinkedIn. And I realized recently that I have all of these connections, but yet I know so few of the people. So at the end of last year, I decided to change all of that and make a challenge for myself this year. WIIFM: I've set a 2017 goal to schedule min calls with as many 1st degree connections as possible. My goal is to learn more about what you do and how I can help with introductions, resources, expertise, etc. My goal is to be a more valuable connection to my network. SOFT PITCH: Totally understand if you'd rather not, but if you're game, let's set up a time to chat. SOCIAL PROOF: I've spoken to a few dozen people doing this and it's been a lot of fun. Some have lead to great conversations, some to connections, some to ideas, some to great books/articles to read...one even ended in a date! (Not for me, for them.) CALL TO ACTION: If you're interested, would you like to set up a call in the next few weeks? Speak soon! Cheers,
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34. Create a New Network by selectively inviting new contacts using this system
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35. Have a goal for your outreach according to
your objectives and target persona
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36. Set goals, then reverse engineer and measure your activities
How many connection requests?
How many electronic conversations?
How many live calls?
How many pitches/ final interviews?
One contract or offer
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37. How to build your funnel
Principle #1: Connect with target personas
and lead sources
Principle #2: Reach out to those prospects
after they connect
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38. How to build your funnel
Principle #3: Always provide value when
you reach out
Principle #4: Systemize your outreach and
follow up step-by-step
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39. Save your searches by grabbing the results from the web address bar
Hot Tip
Save your searches by grabbing the results from the web address bar
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40. generate inbound leads?
How would you like to
generate inbound leads?
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42. Hot Tip
Get Dux Soup
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43. SUBJECT: My profile HI Jason, I see you checked out my profile on LInkedin. Perhaps we can schedule a quick conversation to better understand our mutual interests? Linda
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44. Let’s review! Put together a compelling, keyword-rich headline
Overhaul your profile to highlight the solution you bring to a business problem
Include a blog post in your profile to highlight your credibility and draw targeted views of your profile
Reconnect with your existing network
Connect with a new network and follow up in a systemized way that adds value
Implement a passive strategy by viewing profiles
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45. I’d like to share with you what we have to offer that will answer all your questions.
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46. Follow this link for more information
Six-week Live, Online Training Program designed to help you find your next client or your next job. Tuition includes many bonuses. Begins next Tuesday, March 14
Follow this link for more information
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47. Next Steps LinkedInternationally.com
Fill out our satisfaction survey to let us know how we did
Register for two follow-up LinkedIn demos – links in follow-up
Register for our April webinars:
Cultural Inclusion & Leadership in Today's Workforce, Tues., April 4, noon
Work-Life Balance Is Out, Work Compatibility Is In – Wed., April 26, noon
Join Brandeis University Career Connections
bit.ly/BrandeisLinkedIn
Brandeis undergraduate students and alumni:
Call (781) to schedule free, 1-on-1 career appointments (in-person, phone, Skype)
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48. Contact the Hiatt Career Center
Alexandra Stephens, Associate Director, Alumni Career Programs & Engagement
Phone:
Website: alumni.brandeis.edu/careers
Social Media:
Facebook:
LinkedIn group: bit.ly/BrandeisLinkedIn
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