1. the most beneficent & the most Merciful
In the name of
ALLAH
the most beneficent & the most Merciful

2. Lecture Includes SCM Marking & Class Norms SCM Overview CH 1 & 2
Case Study:
Bull whip effect
NOC OSS
NOC Infrastructure
NOC Integration
Introduction
NOC Operations
SCM
It is all about
Perfection
Excellence
Staying ahead of other.

3. Introduction ZEESHAN KHAN. AND MANY OTHERS EDUCATION:
MBA ( SUPPLY CHAIN MANAGEMENT & PROJECT MANAGEMENT)
ELECTRICAL ENGINEERING ( COMMUNICATIONS)
2 RESEARCH ARTICLES IN IEEE.
PMP PDUs COMPLETED.
EXPERIENCE:
WORKING IN PTCL AS MANAGER NOC (5 YEARS)
ASSOCIATED WITH VENDORS LIKE ZTE, HUAWEI, AL-LUCENT ETC.
LECTURER IN UET (ONE SEMESTER)
CONSULTANT FOR TELEPHONE INDUSTRIES OF PAKISTAN FOR OPTIMIZING DISTRIBUTION SYSTEM OF TELEPHONE SETS
GUEST SPEAKER TO MS-ENGINEERING MANAGEMENT PROFESSIONALS FOR QUALITY FUNCTION DEPLOYMENT.
CONDUCTED SEVERAL PRESENTATION TO ROSHAN TELECOM AFGHANISTAN, ETISILAT GROUP UAE & PAK ARMED FORCES
AND MANY OTHERS

4. Introduction ZEESHAN KHAN. Your Introduction: COMMUNICATE:
(only in case of emergency)
Your Introduction:
Name
Student ID
Current Semester & MBA/BBA
CGPA:
Specialization
Signature

5. Lecture Includes SCM Marking & Class Norms SCM Overview CH 1 & 2
Case Study:
Bull whip effect
NOC OSS
NOC Infrastructure
NOC Integration
Introduction
NOC Operations
SCM
It is all about
Perfection
Excellence
Staying ahead of other.

6. Marking & Class Norms Quizzes…(5%) Assignments…(10%)
DISTRIBUTION:
Quizzes…(5%)
Assignments…(10%)
Grand Quizzes/Presentation…(10%)
Mid-Term…(25%)
End-Term…(40%)
Class participation marks (-10% up to +10%)
WHAT YOU HAVE GOT:
I HAVE GIVEN YOU 100/100 MARKS (i-e A GRADE)
NOW ITS UP TO YOU … DON’T LOSE MARKS AND SUSTAIN YOUR POSITION.
12 MARKS MARGIN FOR A GRADE.
18 MARKS MARGIN FOR B+ GRADE &
40 MARKS MARGIN FOR F GRADE.

7. Marking & Class Norms Late comers not allowed ( margin 10 mins)
Assignments (suggestion: do at your own)
Quiz (in the class in which assignment is to be submitted)
Bonus quiz (any time, ADD to class participation marks)
No LAUGH on questions being asked by fellow students or if there is a wrong answer.
CONDUCIVE LEARNING ENVIRONMENT
VIOLATIONS:
WILL LEAD TO REDUCTION IN
CLASS PARTICIPATION MARKS
(-10% TO +10%)
THAT COULD HURT YOUR GRADES EVENTUALLY.

8. Lecture Includes SCM Marking & Class Norms SCM Overview CH 1 & 2
Case Study:
Bull whip effect
NOC OSS
NOC Infrastructure
NOC Integration
Introduction
NOC Operations
SCM
It is all about
Perfection
Excellence
Staying ahead of other.

9. SCM Over View: Chap 1 & 2
What is Supply chain Management? Why SCM is important or why companies put emphasis on SCM?
SCM:
“A supply chain is the alignment of firms that bring products or services to market.”—from Lambert, Stock, and Ellram
“A supply chain consists of all stages involved, directly or indirectly, in fulfilling a customer request. The supply chain not only includes the manufacturer and suppliers, but also transporters, warehouses, retailers, and customers themselves.”—
from Chopra and Meindle

10. SCM Over View: Chap 1 & 2
What is Supply chain Management? Why SCM is important or why companies put emphasis on SCM?
SCM:
“A supply chain is a network of facilities and distribution
options that performs the functions of procurement of
materials, transformation of these materials into intermediate
and finished products, and the distribution of these finished
products to customers.”—from Ganeshan and Harrison
Supply chain management is the coordination of production,
inventory, location, and transportation among the participants
in a supply chain to achieve the best mix of responsiveness
and efficiency for the market being served.”—

11. SCM Over View: Chap 1 & 2
What is Supply chain Management? Why SCM is important or why companies put emphasis on SCM?
SCM:
A set of approaches used to efficiently integrate
Suppliers
Manufacturers
Warehouses
Distribution centers
So that the product is produced and distributed
In the right quantities
To the right locations
And at the right time
System-wide costs are minimized and
Service level requirements are satisfied

12. SCM Over View: Chap 1 & 2
What is Supply chain Management? Why SCM is important or why companies put emphasis on SCM?
SCM: Source of Competitive advantage
Suppliers
Manufacturers
Warehouses &
Distribution Centers
Customers
Material Costs
Transportation
Costs
Inventory Costs
Manufacturing Costs

13. SCM Over View: Chap 1 & 2 Why Is SCM Difficult?
What is Supply chain Management? Why SCM is important or why companies put emphasis on SCM?
Why Is SCM Difficult?
Uncertainty is inherent to every supply chain
Travel times
Breakdowns of machines and vehicles
Weather, natural catastrophe, war
Local politics, labor conditions, border issues
The complexity of the problem to globally optimize a supply chain is significant
Minimize internal costs
Minimize uncertainty
Deal with remaining uncertainty

14. The Importance of Supply Chain Management
SCM Over View: Chap 1 & 2
What is Supply chain Management? Why SCM is important or why companies put emphasis on SCM?
The Importance of Supply Chain Management
Dealing with uncertain environments – matching supply and demand
Boeing announced a $2.6 billion write-off in 1997 due to “raw materials shortages, internal and supplier parts shortages and productivity inefficiencies”
U.S Surgical Corporation announced a $22 million loss in 1993 due to “larger than anticipated inventories on the shelves of hospitals”
IBM sold out its supply of its new Aptiva PC in 1994 costing it millions in potential revenue
Hewlett-Packard and Dell found it difficult to obtain important components for its PC’s from Taiwanese suppliers in 1999 due to a massive earthquake
U.S. firms spent $898 billion (10% of GDP) on supply-chain related activities in 1998

15. Competitive Strategy:
SCM Over View: Chap 1 & 2
Competitive and Supply Chain Strategies?
Competitive Strategy:
Competitive strategy: defines the set of customer needs a firm seeks to satisfy through its products and services, relative to its competitors.
Wallmart – low price, product availability
Dell – Customization and variety
Priories of the customer is the determining factor in competitive strategy.

16. SCM Over View: Chap 1 & 2 SC Strategy: Supply chain strategy:
Competitive and Supply Chain Strategies?
SC Strategy:
Supply chain strategy:
Determines the nature of material procurement, transportation of materials, manufacture of product or creation of service, distribution of product.
Determines the broad structure, what the processes within company must focus “to do well”, and what roles each entity in the supply chain should play.
Supply chain strategy is simply the collection of the strategies for new product development, marketing, operations, distributions, and service.
Consistency and support between supply chain strategy, competitive strategy, and other functional strategies is important.

17. SCM Over View: Chap 1 & 2 Seven Eleven Japan
Competitive and Supply Chain Strategies?
Seven Eleven Japan
A chain of small stores selling groceries and variety of products and services.
Competitive strategy; convenience and easy access to stores, availability of variety of products and services (like bill payment).
Supply chain strategy; emphasizing the convenience and variety in marketing, high density of stores, excellent information system, very responsive forecasting and inventory management system, flexible distribution system in delivery schedules.

18. SCM Over View: Chap 1 & 2 DELL:
Competitive and Supply Chain Strategies?
DELL:
Competitive strategy; Customization and variety at reasonable price.
Supply chain strategy; broad structure-direct sale to customer, built-to-order system to achieve the customization and variety, using internet (or phone) and e-business for customization, no finished product inventory, low component inventories, close relations and information sharing with suppliers for speedy delivery and reduced defects, using parcel carriers for speedy delivery, a few assembly plants for economies of scale in production.

19. Dell Achieving Strategic Fit: Which option is better?
SCM Over View: Chap 1 & 2
Achieving Strategic Fit:
Dell Achieving Strategic Fit: Which option is better?
Competitive strategy; Customization and variety
Supply chain strategy;
Two extreme options;
Efficient supply chain for low cost products (consolidated production and distribution, dedicated production capacity, limited variety, slow modes of distribution, standard products etc.)
Responsive supply chain; Flexible production capacity, fast distribution options, product variety, designing easily customizable products with as many as possible common components)
Second option of course better fits with competitive strategy of Dell.

20. Lecture Includes SCM Marking & Class Norms SCM Overview CH 1 & 2
Case Study:
Bull whip effect
NOC OSS
NOC Infrastructure
NOC Integration
Introduction
NOC Operations
SCM
It is all about
Perfection
Excellence
Staying ahead of other.

21. Predictable variability :
Chap 3
Planning Supply and Demand in a Supply Chain:
Managing Predictable Variability
Predictable variability :
Predictable variability is change in demand that can be forecasted.
Can cause increased costs and decreased responsiveness in the supply chain
A firm can handle predictable variability using two broad approaches:
Manage supply using capacity, inventory & subcontracting
Manage demand using short-term price discounts and trade promotions.

22. Predictable variability : Managing Supply
Chap 3
Planning Supply and Demand in a Supply Chain:
Managing Predictable Variability
Predictable variability : Managing Supply
Managing capacity
Time flexibility from workforce
Use of seasonal workforce
Use of subcontracting
Use of dual facilities – dedicated and flexible
Designing product flexibility into production processes
Managing inventory
Building inventory of high demand or predictable demand products

23. Predictable variability : Managing Supply
Chap 3
Planning Supply and Demand in a Supply Chain:
Managing Predictable Variability
Predictable variability : Managing Supply
Inventory Capacity Trade-off:
Leveling capacity forces inventory to build up in anticipation of seasonal variation in demand
Carrying low levels of inventory requires capacity to vary with seasonal variation in demand or enough capacity to cover peak demand during season

24. Predictable variability : Managing Supply
Chap 3
Planning Supply and Demand in a Supply Chain:
Managing Predictable Variability
Predictable variability : Managing Supply
Implementing Solutions to Predictable Variability in Practice
Coordinate planning across enterprises in the supply chain
Take predictable variability into account when making strategic decisions
Preempt, do not just react to, predictable variability

25. Predictable variability : Managing Demand
Chap 3
Planning Supply and Demand in a Supply Chain:
Managing Predictable Variability
Predictable variability : Managing Demand
Promotion
Pricing
Timing of promotion and pricing changes is important
Demand increases can result from a combination of factors:
Market growth (increased sales, increased market size)
Stealing share (increased sales, same market size)

26. Chap 3
Planning Supply and Demand in a Supply Chain:
Managing Predictable Variability
Assignment # 1:
How can supply be managed to improve synchronization in the supply chain in the face of predictable variability?
How can demand be managed to improve synchronization in the supply chain in the face of predictable variability?
How can strategic planning be used to maximize profitability when faced with predictable variability in the supply chain?
Submit by next Saturday (hardcopy, Computerized Print)
+2 BONUS MARKS if softcopy is sent before 25th september 11:59:59 pm

27. Lecture Includes SCM Marking & Class Norms SCM Overview CH 1 & 2
Case Study:
Bull whip effect
NOC OSS
NOC Infrastructure
NOC Integration
Introduction
NOC Operations
SCM
It is all about
Perfection
Excellence
Staying ahead of other.

28. Read NOW and be prepared for the quiz in the next class.
Case Study
Bull whip Effect
Read NOW and be prepared for the quiz in the next class.