1. 1 Switching from Mobile Internet to Internet on Mobile Monday, 19 December 2005 Philippe Kerignard pkerigna@bouyguestelecom.fr

2. 2 i-mode by Bouygues Telecom i-mode is not a technology, more an ecosystem Worldwide 50 Millions customers 14 operators gathered within the i-mode Alliance In France Commercial launch in 2002, November the 15th 1.4 Million customers 90% of French population can access to i-mode Haut Débit (High Data Rate)

3. 3 i-mode by Bouygues Telecom i-mode it is also 180 content providers 350 services a Flash portal > 1 Million pages in the off portal world

4. 4 A Universal Business Model,… Services : renewable monthly subscription from 0 to 3 86% of the monthly fee paid out to the Content Provider Bouygues Telecom BM based on traffic End to end QoS Managment CUSTOM. Billing Handsets Transport Hosting. Agregat. Content Edition Develop. Promotion Marketing Editorial support Technical support Specifications

5. 5 … can fit all kind of actors and attract major Internet brands to create a bridge between the PC world and the mobile world 21,7% @ mail one click away 300.000 titles Full track download on mobile and PC and can open i-mode to …

6. 6 The Web i-mode The Web i-mode : the off portal world in Japan (on 2G network 40% of the total traffic, on 3G 60%) a very dynamic activity in France some innovative services Podcasts, RSS feed readers, VideoBlogs,… A huge open world more than 1 Million pages specially adapted to i-mode phones access through the Exalead search engine Exalead BM based on commercial links from the Web i-mode to the Web on i-mode,…

7. 7 The Web on i-mode… The Web arrived on i-mode Friday at 10:30 AM Web search Same results compared to PC results Web pages translated into i-mode pages Images search Same results than Google images on your PC Web mobile (beta) search Only on i-mode sites …just to cheat when you play Trivial Pursuit

8. 8 3 juxtaposed worlds The Long Tail theory - Chris Anderson some complementary worlds The Web i-mode > 1 M mobile pages The Web on i-mode >>20 Billions Web pages Services ranked by popularity Pop. 350 sites All official sites A « fractal » approach Site > categories > i-mode

9. 9 The Web i-mode 3 complementary worlds … Some examples …can address some very specific requests The Web on i-mode All official sites Services ranked by popularity Pop.

10. 10 Mobile services : a new approach… that unleash the usage, introduce some new and innovative mobile services introduce a huge open world to address specific needs …to increase the cake size for increasingly greedy customers High Data rate. Unlimited monthly plan 9,90 @ mails free

11. 11 Thanks for your attention Merry Christmas and a Happy New Year 2006 and wish you a pkerigna@bouyguestelecom.fr Philippe Kerignard