1. How would this information be useful to a business?
Look at the following infographics
Think pair share:
How would this information be useful to a business?

2. GCSE Business Studies
Market Research
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3. Learning Objectives by the end of this lesson students….
Will be able to evaluate the impact of collecting research on a business
Evaluation ~
GCSE Grade A*
Will be able to propose methods of collecting research
Synthesis~
GCSE Grade A
Will be able to analyse the benefits of market research
Analysis ~
GCSE Grade B
Will be able to demonstrate understanding by using examples/cases
Application ~
GCSE Grade C
Will be able to explain Primary and Secondary Research methods
Comprehension ~ GCSE Grade D
Will be able to recall key terms Market Research
Knowledge ~
GCSE Grade E 10 1

4. Market Research Theory Notes
Market Research involves each company getting the information it needs about its own particular market:
Market Research helps to understand current customer needs
The business can then develop products to satisfy these needs
So when new products are launched they have a greater chance of success
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5. Can you identify the stages in Market Research?
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6. Stages of Market Research
Theory
Notes
Designing the Research
It should be planned and designed
What is the research aiming to achieve?
How can it best conduct the research and gather information?
Should Primary or Secondary data be gathered?
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7. Stages of Market Research
Theory
Notes
Undertaking the research
Once the market research has been designed, it can be carried out
Analysing the Information
Once market research has been conducted, researchers can then analyse the information
This means interpreting the information collected
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8. Primary Market Research
Theory
Notes
Primary
Explanation
Advantage
Disadvantage
Questionnaire
A business will carry out a questionnaire assessing potential demand for a product/service
Can identify target customers
Help with promotion
Establish selling price
Very time consuming
Questions can be biased and mislead results
Focus Group
Allows for more in-depth answers and more open questions
Interviews give an insight into customer perceptions
Help a firm decide on advertising image
Time consuming and expensive
Interviewer can sometimes affect the results
Product testing
New products tested on the public before they are launched
Useful to get consumer feedback prior to product launch to establish demand and price willing to pay
People will often say what the tester would like them to say
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9. Secondary Market Research
Theory
Notes
Secondary
Explanation
Advantage
Disadvantage
Company Reports
Reports created by company’s for stakeholders
Research has already been carried out so its quicker to gain market information
Cheaper than primary research
It is reliable?
The research is likely to have a positive spin
Web research
Searchs on the web can hep identify competitors and allow a business to check on their prices and product range
Cheap
Easy to carry out
Quicker than street interviewing
Lot of rubbish on the web and care needs to be taken to ensure reliability and validity of information
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10. Qualitative and Quantitative Research
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11. Qualitative Research Theory Notes
Data about opinions, judgments and attitudes
Used to find out what customers really think (deep down)
Involves psychologists who try to get inside the heads of consumers
Qualitative surveys are in-depth research among small numbers of people
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12. Quantitative Research
Theory
Notes
Data expressed as numbers and can be statistically analysed
Used to find out what percentage of people think what
Involves questionnaires to ask enough people to find out what percentage of people think what
Well run companies usually use both types of market research
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13. Homework Secondary research
Using internet, complete secondary research into the mobile phone industry
Bring your findings to next lesson
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14. Against the Clock
You have 5 minutes in groups (before the sand runs out!) to write on your whiteboards:
The different types of market research
Now Feedback to class

15. Task
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16. Task
Complete the case study
Think pair share:
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17. Plenary

18. Can you beat the chaser and get the high grade!
The Chase rules
One student selected to answer a question from lollipop sticks
If a student is unable to answer a question they can select someone else to answer “The Chaser”
Can you beat the chaser and get the high grade!

19. Can you….. GCSE Grade E GCSE Grade D GCSE Grade C GCSE Grade B
Recall the key terms Market Research
GCSE Grade D
Explain Primary and Secondary Research methods
GCSE Grade C
Demonstrate understanding by using examples/cases
GCSE Grade B
Analyse the benefits of market research
GCSE Grade A
Propose methods of collecting research
GCSE Grade A*
Evaluate the impact of collecting research on a business

20. Learning Objectives by the end of this lesson students….10 1
Will be able to evaluate the impact of collecting research on a business
Evaluation ~
GCSE Grade A*
Will be able to propose methods of collecting research
Synthesis~
GCSE Grade A
Will be able to analyse the benefits of market research
Analysis ~
GCSE Grade B
Will be able to demonstrate understanding by using examples/cases
Application ~
GCSE Grade C
Will be able to explain Primary and Secondary Research methods
Comprehension ~ GCSE Grade D
Will be able to recall key terms Market Research
Knowledge ~
GCSE Grade E