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Marketing Revision
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Marketing The Marketing Mix Market Research Key Terms What is branding
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Marketing Mix What are the 4 P’s? P
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Market Research Define these key terms: Primary Research
Secondary Research Qualitative Data Quantitative Data
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Advantages and Disadvantages of Market Research
Give two advantages and disadvantages for i) Primary research ii) Secondary research
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Market Research Give the main methods of research
Methods of Primary Research Methods of Secondary Research
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Market Research and the Marketing Mix
How can market research help a business to improve its marketing mix?
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Branding Define these key terms: Brand Own brand Generic product
Product differentiation Premium price Repeat purchase Product trial
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Branding What are the benefits to an organisation of developing a strong brand image
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