1. 2017 Study Abroad: Seoul, Korea
May 15th – June 2nd On Campus (DE)
June 4th – June 17th in Seoul, Korea
ECU School of Communication
Drs. Jin-Ae Kang & Cui Z. Meadows

2. So Where Is Korea?

3. Not Too Far, actually… 
Change the way of thinking!

4. Overview Focus on International & intercultural PR in major Asian City
Learn how the cultural differences shape public relations practices in different ways between the US and Korea.
Also learn how culture differences shape interpersonal communication.
3 weeks of summer1 session in DE (May 15th 2017)
2 weeks of traveling in Korea (June 4th to 17th).
2 professors, Jin-Ae Kang & Cui Z. Meadows will lead the program!

5. So… Why Visit South Korea?
The public relations industry has been developed dramatically over the past thirty years in South Korea. In Korea, public relations contributed to the development of a partnership between the government and business sectors. As a result, the war-ravaged country in the 1950s has now been replaced by an industrial powerhouse ranked the 15th among global economies. South Korea is regarded as the only country that once received foreign aid and becomes a country that gives economic aid to other countries. Seoul becomes one of the world’s top ten financial centers and is home to some of the largest technology corporations such as Samsung and LG. The popularity of South Korean pop culture (Hallyu, the Korean Wave) has been a unique cultural trend in the global society since the 1990s. Based upon the economic and cultural thrive, South Korea society now seeks a quality of lives, sustainable development, and social responsibility.

6. Themes Health Giving Sustainability * Pro-Bono * Non-profit Org. PR
* Health Campaigns & PSAs
* Technology & Social Media
* Cultural difference
Giving
* Pro-Bono
* Non-profit Org. PR
* Civic Engagement
Sustainability
* Sport events
* Environmental issues
* Sustainable Business
Students will visit various public relations agency such as Edelman, Ketchum, Enzaim Health, and Weber-Shandwick. We will focus on health care campaign cases and how the campaigns utilize social media. Students will also visit 2018 Winter Olympics organizing committee in Pyeongchang, and meet the spokesperson. Our focus is to learn the trend of the sustainable international sports event and public relations practice in sports. In Jeju Island, we will visit the Kakao Corporation headquarter. Kakao is a leading technology company in the Korean mobile-platform market that encompass a wide range of services such as messenger, health, and entertainment. Our visit will focus on the health and technology. For the theme of giving, students will visit Cheil Worldwide, the largest advertising agency in Korea and Dream Touch for All, a non-profit organization, which is dedicated to the movement for education equity and excellence. In Cheil Worldwide, we will focus on their pro-bono projects and PSA campaigns. In Dream Touch for All, students will learn the public relations practice of non-profit organizations.

7. Program Details 1: PR firms/companies/ NGO visits
Enzaim Health
Edelman
Weber & Shandwick
Ketchum
Kakao Crop
Cheil Worldwide (Advertising Company)
Dream Touch for All

8. Enzaim Health: http://eng.enzaim.co.kr/#

9. Program Details 2: Excursion to 2018 Winter Olympics Hosting City
Pyeongchang
Meet with spokesperson & the Olympics organizing committee
Visit the Olympics complex
Excursions nearby the area

10. PyeongChang

11. Program Details 3: Excursion to Jeju Island
Visit Kakao Corp.
O-Sulloc Tea Museum & Amore Corp.

13. Program Details 4: Cultural Experiences
Visit Gyongbok Palace
Experience Korean traditional clothes
K-Live: K live Hologram Concert
Dongdaemun Design City
Gangnam Districts & Itaewon
VR Experiences in Korean Tourism Bureau
Two Group Dinners

16. Classes Offered – take 3-6 credits
COMM3180 Intercultural Communication
COMm4185 International Public Relations
COMM3061 Special Topics
COMM3063 Special Topics
COMM6221 Intercultural Communication in Health contexts
COMM6140 Special Topics in Communication
Study abroad courses qualify for financial aid!

17. Total Costs: What is Included
Class instruction/TUITION
Accommodations in double rooms & excursions
Two group meals (approximately 30%)
Ground transportation in the city & excursion
Entrance fees for planned tours
Health insurance
Application fee ($75, upon acceptance)
No Visa required if you’re the US citizens within 90 days of stay for traveling
Can apply for financial aids if taking 5 credit hours
Total of $

18. Total Costs: Not included
Airfare to/from (around $ $1900)
Passport
Most of the meals
Textbooks, course supplies ( no textbooks required)
Personal spending

19. Compare the Cost? 6 hours summer tuition (in-state) = $2,050
6 hours summer tuition (out of state) = $5,850
2 week of study abroad in Seoul tuition included = $ air-fair ($ ) = around $5,000
Pirates Abroad Website: piratesabroad.ecu.edu

20. Financial Aid Info
Ms. Sherell Harris, Financial Aid Administrator,
Her office is in the Old Cafeteria
Has walk-in hours at 11-12pm daily (Mon – Fri)
Faculty-led program financial aid checklist:
17-ECU-Study-Abroad-Financial-Aid-Checklist- Faculty-Led-Programs.pdf

21. Payment Timeline http://piratesabroad.ecu.edu/?go=CommPRinSKorea
Upon Acceptance : $75
By 1/31/2017: $ (Total: $375)
By 2/28/ 2017: $1310 (Total: $1685)
By 3/31/ 2017: $1310 (Total: $2995)

22. Accommodations in Seoul: Konkuk University
Need to insert a dormitory picture. Need to ask Courtney the name of the dormitory.

23. Hotel in Pyeongchang: Holiday Inn Alpensia Resort

24. Hotel in Jeju Island: Jeju Benikea I-Jin

25. For more questions Please contact either
Dr. Jin-Ae Kang at or,
Dr. Cui Z. Meadows
Take the first step to show your interests to your advisers

26. Go Beyond Your Comfort Zone!

27. Public Transportation is the Best!