0. Coldwell Banker® Marketing Proposal
Mr. and Mrs. John Smith Arizona
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

1. The Online Tools You Want The Experienced Agent You Need

2. Legacy and Network
Global presence; in 46 countries and 3,500 offices worldwide
Over 103 years of real estate experience
$226 billion in sales volume globally in 2008
96% brand awareness
Transaction sales amount was 10% higher than the industry average
First to offer Seller Services Guarantee, which puts our commitment to you in writing
You are listing your property with a company that has been through every type of market condition and has always come out on top. Our customer first philosophy is what has made us an industry leader over 100 years ago and has made us a global presence with over 100,000 Sales Associates in 47 countries and territories
You can rest assured knowing that 96% of buyers recognize that your sale will be handled professionally. That’s an advantage few companies can match. And it’s because of our professionalism and know-how that we are able to achieve on average a 10% higher transaction sale amount than the industry average and one of the reason’s why Franchise Times has recognized Coldwell Banker as the #1 real estate brand 9 years in a row!
Finally, you can believe your agent is working first and foremost for you. At Coldwell Banker, we don’t just claim to be a trusted advisor – we guarantee it.

3. An Innovation Leader
Use a multi-screen approach to reach the new generation of buyers:
The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone
On average, 85,000 views per month
The first to have listings on GPS
A listing distribution strategy:
Delivers listings to sites such as Trulia, Google, Yahoo! A wide range of Real Estate sites & more
In 2008, more than 127 million unique visitors combined
Personal Retriever Widget® brings your home information right to a buyer’s desktop
Coldwell Banker tirelessly innovates and prides itself on being on the cutting edge of the real estate industry. We do everything possible to showcase your property more effectively.
Mobile use is on the rise, and so is the demand for consumers to have sites they can view from their phones. This is why Coldwell Banker customized our national site for mobile devices such as Blackberry and iPhone. Our mobile sites on average 85,000 views each month.
Another growing tool is the GPS device. Coldwell Banker, again, is the first to have it’s listings on GPS.
To give your home maximum exposure, Coldwell Banker has a listing distribution strategy that automatically places your home on our national website, as well as sites such as Trulia, Google, Yahoo! Real Estate and more. In 2008, these sites combined deliver 127 million visitors and sent 7 million visitors to coldwellbanker.com!
Additionally, Coldwell Banker also created a widget that delivers your home information right a to a buyer’s desktop.
These facts are proof that we are always looking ahead to bring our customers the tools and services they want. And it’s a key part of our strategy to reach the most buyers for your property.

4. About Coldwell Banker Residential Brokerage and Coldwell Banker Residential Brokerage, Arizona

5. Coldwell Banker Residential Brokerage
Company Stats
More 900 nationwide offices
More than 56,000 Sales Associates
Over 132 billion in sales volume in 2008
Over 326,000 sale transactions in 2008
NRT Ranked as the No. 1 Residential Real Estate Brokerage in the United States
12th consecutive year as No.1 broker for both closed sales and closed volume
Business Philosophy
Celebrating over 100 years of always doing what’s right for our customers.
Local Real Estate Statistics
More than 20 statewide offices
More than 1500 Sales Associates
Over two billion in sales volume in 2008
Nearly 7500 sale transactions in 2008

6. About Sally Smith
As your agent, I will put all my experience, local market knowledge, and the resources of Coldwell Banker to work for you.
Credentials
Qualifications
Specialties
Expertise
Awards
AGENT PHOTO HERE

7. Marketing Your Property
A Personalized Plan

8. Information Sources Used in Home Search
An important source of information for buyers is still a real estate professional like myself. But every year, the Internet and related new media, like mobile messaging, become more essential to the marketing process. So you want a company that knows how to use the Internet.
Source: The 2008 National Association of Realtors® Profile of Home Buyers and Sellers.

9. Leverage the Power of the Internet
coldwellbanker.com
31 million visits in 2008
Average visitors spends between 8–9 minutes on the site
Placement of your property on sites such as Yahoo! Trulia, Google and numerous real estate web sites more
Over 127 million visitors combined in 2008
Multiple Listing Service (MLS)
Realtor.com
Our local Web site: AZmoves.com
One of our first steps is to get your home up on our national website, coldwellbanker.com. It is through this website that your home will be exposed to millions of customers. And once your on our national site, your property will automatically be filtered to other real estate related portals through our listing distribution strategy. The listing will appear on sites such as:
Trulia
GoogleBase
Yahoo! Real Estate Classifieds
Century 21
ERA and more
These sites combined deliver 127 million visitors and sent 7 million visitors to coldwellbanker.com!
You will also be able to find your property on our local Multiple Listing Service (MLS), which exposes it to area Brokers, agents and customers.
Realtor.com, one of the most visited real estate websites out there today. As well as on our local website, which has:
insert # of visitors
insert other sites that your local site connects to
insert ways in which the site is promoted

10. AZmoves.com Online ads for AZMoves.com
display on leading Web sites more than 500,000 times every month.
Consumers find AZMoves.com
using 40 different Internet Search Engines each month.
Consumers from 90 countries on
6 continents visit AZMoves.com
each month.
That’s the kind of exposure your home deserves

11. It’s not enough to just be on the Internet
It’s not enough to just be on the Internet. You have to have a way to respond
Rapid Response
When homebuyers inquire about your home, they want a rapid response
Our proprietary lead management tool, LEADROUTER, lets me and my team answer every lead quickly and professionally
You don’t want any potential homebuyers “falling through the cracks.” With the Coldwell Banker Rapid Response system, I can and do respond to buyer inquiries almost immediately. And if I’m not available, the call is automatically routed to a colleague who is.
Track leads automatically
Statistically, the first to the customer has the best chance to close the sale.
Agent is notified by cell phone within minutes of inquiry.

12. Getting Started Your home will be added to: Our MLS database
coldwellbanker.com
AZmoves.com
As well as all of our other web partners included in our comprehensive Internet Marketing Strategy
We will execute upon the following:
Develop a custom plan to enhance property attributes
Take pictures
Promote at a Coldwell Banker office meeting
Insert other activities here
When you sign on as a Coldwell Banker client, one of the first steps that will take place, after taking pictures of your house, is to immediately upload your property information into our local MLS database, which will expose your listings to all Brokers within our area, coldwellbanker.com, which is one of the most visited real estate Web sites and has an automatic system in place to distribute your listing to other Web sites such as Trulia.com, Yahoo Real Estate, Google Base and others for maximum expose and our local Web site.
Additionally, we will install a Coldwell Banker yard sign on your lawn and promote your property through these other events…

13. Property Enhancement and Marketing Activities
Develop a custom plan to enhance your properties appearance
I will conduct the following marketing activities:
Create a professional listing flyer and agent packet
Send out “Just Listed” postcards to area residents
Place your listing on my website
Sample text for promotional plan
The marketing ideas I’ve been sharing with you require that the condition of the property will be comparable or superior to the other properties it will be competing with on the market. The condition of the property can have a dramatic impact on how quickly it sells, and the price you obtain.
It is important to see your property through the prospective buyer’s eyes. We have to ask ourselves how the typical buyer will view your house. Their tastes might not always match yours.
You’ll find that a small investment in time and money that you make now for improvements can more than pay for itself in stronger offers from buyers.
Instructions: Once you have discussed the importance of property enhancement, move on to the ongoing tactics you will use to keep generating new interest in the property. Clearly explain each tactic and why it is important.
If you hold open houses locally, add an additional slide in order to talk about it as a marketing activity.

14. The right agent makes it simple
The Sales Process
The right agent makes it simple
Selling a home can be a complex process, especially if you want to do it right.

15. The Steps to Selling a Home
Start
Evaluate your needs
Set the right price
Determine time frame
Sign guarantee and disclosure forms
Implement a personalized marketing plan
Prepare your property “For Sale”
Show to potential buyers
Get showings feedback and make adjustment
Receive offers
Assemble all documents and attend closing
Final walk-through
Assist with title process
Assist with inspection process
Assist with mortgage process
Begin Closing process
Sign Contacts
Accept Offer
Negotiate Offers
This isn’t a process that most people want to go through alone. So you want a partner in the process who you have confidence in – someone with the experience, knowledge and advanced resources to ensure that every step is carried out as well as possible. That way, you can focus on everything else that comes with selling a property and moving with as little stress as possible.
Proceed checks delivered to you
Property sold

16. Local Market Data and Conditions
Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. To provide you a big picture overview of properties that are comparable to yours, we will take a look at the following type of information:
Currently for sale – Shows properties competing for the buyers’ attention right now.
Did not sell – Demonstrates what the buyers have not been willing to pay under current market conditions.
Recently sold market data – Reveals what buyers have actually paid for similar properties. 

17. Competitive Market Analysis
Comparable homes on the market
321 Main Street
654 Main Street
987 Main Street
789 Main Street
456 Main Street
123 Main Street
Instructions: Double click on the graph. Insert comparable property addresses and list price within the excel file. When complete, hit enter. If you are using Microsoft PowerPoint 2007 version, double click on the graph, select the “Design” tab, then click on “Edit Data” and begin making the updates within the excel file. Once complete, close out of the excel file.
Let’s take a look at homes that are currently on the market that compare to yours.

18. Competitive Market Analysis
Comparable homes that failed to sell
321 Main Street
654 Main Street
987 Main Street
789 Main Street
456 Main Street
123 Main Street
Instructions: Double click on the graph. Insert comparable property addresses and list price within the excel file. When complete, hit enter. If you are using Microsoft PowerPoint 2007 version, double click on the graph, select the “Design” tab, then click on “Edit Data” and begin making the updates within the excel file. Once complete, close out of the excel file.
Let’s take a look at homes that did not sell that are comparable to yours.

19. Recently Sold Homes Instructions:
List Price Sold Price Time on Market Beds Baths Sq Ft
$000,000 $000,000 X Weeks 0 0 0
125 Main Street
Any town, Anywhere Zip/Postal Code
Instructions:
Replace the photo with a photo of the home you will reference
Insert top line information; list price, sold price, address etc
If you need to add additional slides:
Click on “New Slide”
Scroll down and then hit “Duplicate Slide”
Insert additional desired information
List Price Sold Price Time on Market Beds Baths Sq Ft
$000,000 $000,000 X Weeks 0 0 0
125 Main Street
Any town, Anywhere Zip/Postal Code

20. Setting the Right Price
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Priced right and ready to show opens your home to a great number of potential buyers
Hit the market as a hot property. Priced right, more buyers will be interested
Mortgages are based on fair market value, priced competitively equals more potential buyers
In a challenging market, setting the right price is more important than ever. And that’s another reason to select an agent with the expertise you can really trust.
You and I both want the best price for your home. But the more a property is priced above its realistic market value, the less interest it will attract – and the longer it will take to sell
You want your home to hit the market as a hot property. When it’s priced right and ready to show opens your home to a great number of potential buyers, which equals more buyers will be interested when it first comes on the market.
Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.

21. Market Analysis Summary and Recommendation
Anticipated Selling Price: $000,000
Recommended Listing Price: $000,000
Recommended Financing Terms
Coldwell Banker Home Loans
Text here
Other Recommendations
Purchase Home Protection Plan CBHW
Title Insurance
Text here 21

22. Thank You