1. Calgary Property Address Paulina Richmond Presented By : Your Name
Hello Realtor, welcome to your Listing Presentation.
This presentation is designed to guide a conversation with your prospective client to a successful conclusion… Listing their property.
Your client’s decision will be based on emotion. Therefore, focus on your client feeling comfortable, respected and understood. Ask them questions, let them talk while you listen.
Read through and familiarize yourself with this presentation so you can present with confidence. Good luck!
*Prompts, such as this one, will
follow each slide.
Paulina Richmond
Presented By : Your Name

2. Dear Client
Thank you for the opportunity to present our marketing plan for your
home at Property Address. The following plan spells out some very important marketing tools that will help give your home it’s
maximum exposure. A combination of correct pricing and full
exposure is what is needed to bring the highest sale price to you. It takes more than a for sale sign and a MLS listing to get you top dollar. It takes full exposure to make sure I reach every buyer possible, willing and able to purchase your home for the price acceptable to you.
My commission rate is 7% on the first $100,000 and 3% there after of the final sale price. You will see with my Marketing plan that no stone will be unturned to find you the Buyer.
Or (We have done business in the past I would like to offer you my preferred client rate of 6% on the first $100,000 and 3% there after of the sale price. I will provide all the items spelled out in my marketing plan, just the rate is reduced not the service.)
For Slide 2: to personalize this presentation insert your client(s)’ name to the first line.
NOTE 1: At the very bottom of each slide replace Harry Smith with your name; plus, add your web address where indicated.
NOTE 2: This presentation is designed to be either a slide show from your lap top computer and/or a print presentation document. We recommend that if you choose to print this presentation you do so on 30 lb gloss paper in ultra bright white and in full (4) colour.

3. Exclusive Marketing for Maximum Results
Your Listing will be advertised on our Sutton Channel
Professionally Printed Brochures
Professional Brochures in full colour, top quality paper, Placed in your home and available for Open Houses
A VIRTUAL TOUR IS CREATED and will be attached to your MLS Listing Featuring your professional pictures and the Highlights of your Home
  &
Hello again…
We will begin by asking your clients questions. This will assist in building a relationship with them to lead to a Listing. How your client answers will give you information about how to best form a bond with them.
IMPORTANT: I would like to suggest that you have a pad of paper ready and take notes of the answers and information that your client(s) provides.

4. Maximizing the exposure of your property
Marketing Included
 Multiple Listing Service (MLS)
 Property for sale sign professionally installed
 Quality professional pictures inside and out
 Professional Brochures
 Public Open houses
 You tube video
 Sutton.com complete internet coverage
 Personal attention to all showing requests
You may want to over-write or remove one or more of these points in order to detail any other associations you have that may benefit your client.
To over-write: high-light the bullet point (Text Only) then, push Delete or begin writing your new text.
To delete: high-light the entire line (Text and Bullet point), and then push Delete.
Avoid pressing “return” or “enter” as this may effect the format.

5. My personal guarantee 1. As your Sutton REALTOR® my commitment to you
guarantees my highest level of service.
I will keep you informed of all marketing activities. These include:
a) Providing you with feedback following each showing of your property as available
b) Advising you of all market conditions, existing or that arise, which may affect the sale of your property including, competition from other local listings or financial market changes.
c) Marketing Strategy - Multiple Listing Service (MLS), lawn sign, advertising, open houses
I am able to suggest improvements for your property.
I can maximize your property’s exposure.
You may want to over-write or remove one or more of these points in order to detail any other associations you have that may benefit your client.
To over-write: high-light the point (Text Only) then, push Delete or begin writing your new text.
To delete: high-light the entire line (Text and Alpha/Numeric point), and then push Delete.
Avoid pressing “return” or “enter” as this may effect the format.

6. If I don’t deliver everything your listing at anytime
My personal guarantee…cont’d
I guarantee to give you all the information so you can make good decisions.
If I don’t deliver everything
I have Offered,
You are free to Cancel
your listing at anytime
You may want to over-write or remove one or more of these points in order to detail any other associations you have that may benefit your client.
To over-write: high-light the point (Text Only) then, push Delete or begin writing your new text.
To delete: high-light the entire line (Text and Alpha/Numeric point), and then push Delete.
Avoid pressing “return” or “enter” as this may effect the format.

7. Thank you again, Clients Name
Your Name
Sutton Group – Canwest
Office Address
CELL:
I look forward to working with you.
Place
YOUR PHOTO
here
Congratulations for completing your Listing Presentation. Sutton Group wishes you great success.
Follow the same instruction as for Slide #5 for your photo.
Have the Listing Agreement ready and ask to sign it NOW.
Be prepared to over come common closing challenges:
1. We’ll think about it…
2. Will you reduce your commission?
3. We have other Realtors to interview.

8. Sutton Sterling Series
The Sterling Series For Sale sign is larger then average and tells the public that your home has been rated in the upper Executive Class.
All Advertising from the Sign to the brochures will showcase the Sterling Series Branding, which tells the Buyer they are about to view quality.
Hello again…
On this slide you will want to confirm what you have heard your client(s) say on the previous slide. After you have listened carefully to your clients’ wants and needs, repeat back to them (1) their reason(s) for selling and (2) your understanding of the most important elements of the sale.