1. Energizer Portable Lights

2. CLIENT OBJECTIVE TARGET OBJECTIVE SOLUTION PROGRAM DETAILS
“Lighting Enthusiasts.” People who use portable lights to enjoy an active lifestyle, from hobbies to home improvement.
OBJECTIVE
To drive awareness to the new Light Fusion Technology used in Energizer Flashlights and the many useful features of each unique product.
Energizer® Folding Lantern with Light Fusion Technology
Energizer® LED Pop Up Lantern with Light Fusion Technology
Energizer® LED 3 in 1 Light with Light Fusion Technology
SOLUTION
The “Light up the Night” editorial and video series sponsorship
showcasing Energizer Flashlights as the most diverse, portable and
energy efficient tools for anyone who enjoys exploring the world at night.
PROGRAM DETAILS
The “Light up the Night” hub & video series on LiveOutdoors.com was hosted by survival expert Dave Salmoni, star of Discovery’s “Animal Face-Off” and “After the Attack” on Animal Planet. The custom destination featured tips and tricks for surviving in the wild at night while also calling out the convenient and variable features of the new Energizer Flashlights with Light Fusion Technology.

3. BRANDED VIDEO SERIES HUB
169K Page Views
99.52% Net Views
163K+ New Visits
3:29 Minutes Avg. Visit Duration

4. VIDEO series PERFORMANCE
LIGHT UP THE NIGHT INTRO
SETTING UP CAMP
+90K
Total Video Views
NIGHT HIKING
HANG YOUR FOOD
Source: Springboard Analytics

5. VIDEO PERFORMANCE SYNDI UNIT 498,353 354,433 666,352 THREE IN ONE
POP-UP LANTERN
354,433
FOLDING LAMP
666,352
Source: Springboard Analytics

6. ANCHORCAST FLOATING POP
UNIT PERFORMANCE
ANCHORCAST FLOATING POP
BRANDED CANVAS
3.03M
Total Impressions
18.5M
Total Interactions
4.5M
Total Impressions
3.4K
Total Video Interactions
5.53%
Total CTR
2.2M
Total Video Interactions
0.18%
Total CTR
3.1K
Video Plays
2.4M
Total Expansions
2.2M
Video Plays
41K
Total Interactions
59.3%
Post Engagement CTR
78%
Expansion Rate
28.3%
Completion Rate
Source: DFP 2014 / MediaMind Research, Market Definition: United States & Canada
0.10% CTR Standard Banner
0.14% CTR Rich Media
0.16% CTR Expandable Banner

7. CRAVE INSIDER TAKEOVER
UNIT PERFORMANCE
CRAVE INSIDER TAKEOVER
PRE-ROLL
22.1M
Total Impressions
1.3K
Total Video Interactions
2.02M
Total Impressions
86.8%
Avg. View Rate
0.26%
Total CTR
1.3K
Video Plays
2.03%
Total CTR
13s
Avg. View Time
(Video Length : 15s)
4.4M
Total Interactions
19.4%
Post Engagement CTR
84.2%
Completion Rate
Source: DFP 2014 / MediaMind Research, Market Definition: United States & Canada
0.10% CTR Standard Banner
0.14% CTR Rich Media
0.16% CTR Expandable Banner

8. IMPRESSIONS PER PLATFORM
MOBILE UNIT PERFORMANCE
2.4M
Total Impressions
2.3K
Interactions
2.3K
Click-Throughs
50%
Video Completion Rate
IMPRESSIONS PER PLATFORM
Android
1,196,147
Blackberry
10,171
iOS
1,019,048
Unknown Platform
185,317
WAPBrowser
149
WebOS 83
WindowsPhone
580
Source: Celtra Report 2014

9. SOCIAL AMPLIFICATION
& AWARENESS