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Daikin The Art of Continuous Improvement CONFIDENTIAL 1
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About Daikin Founded in 1924 Employs over 39,000 people worldwide
Annual Sales of USD 12 billion Business divisions: Transport and Refrigeration Systems | Air Conditioning | Chemical | Hydraulics | Defense | Electronics World leaders in Air Conditioning Entered the reefer market in 1968 and became the lead supplier of reefer units through the 1980s 2001 launched the ground breaking LXE10E machine Daikin has the largest Scroll Compressor fleet in operation with 180,000 units and 116 customers worldwide CONFIDENTIAL
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The Foundation of Daikin’s philosophy
Quality Performance Reliability These factors in the LXE10E are what made the unit widely accepted by shipping lines and subsequently leasing companies. CONFIDENTIAL
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Share of World Fleet Daikin now have more than 180,000 units in the market, nearly 20% of the world’s current reefer fleet 2001 2009 CONFIDENTIAL
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Share of Fleet In Korea Almost all shipping lines in Korea are using Daikin Unit with good recognition of Daikin units. The following shows Daikin’s share increase for Korea market Total Reefer Operation volume in KOREA : approx. 38,000 CONFIDENTIAL
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Sales Numbers 2009FY Major Leasing Companies Major Shipping Lines
Beacon | CAI | Florens | Seacastle | Textainer Major Shipping Lines APL | Hamburg-Sud | Hanjin | MOL | PIL | YML Daikin Unit 2001: 15,000 2008: 168,000 CONFIDENTIAL 6
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Customer Growth Exceptional growth worldwide as customers recognize the high performance, reliability and global support provided by Daikin. Number of Customers CONFIDENTIAL 7
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Customer List CONFIDENTIAL
* As of March 2010 Big customers (Total sales from start of the business in 1968) 1. Maersk: 27,500 unit 2. MOL: 21,500 unit 3. YML: 14,000 unit *More information is in Back data (It is “secret”) CONFIDENTIAL 8
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In-house Technologies
Chemical ( The major supplier of refrigerant in the world ) Air conditioning ( No.2 in the world ) Temperature control Scroll compressor R134a LXE10E DTMS (Temperature & Energy Management) Hot gas defrost Reefer ( 40 years experience ) Control ( In-house Designers ) CONFIDENTIAL
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Daikin Differentiations
Daikin is a ‘PRODUCER’, not an ‘ASSEMBLER’ Highest Product Reliability backed up with +40 years’ experience in Reefer Industry ‘Temperature Control’ is Daikin’s Core Business Pursuing Long-term Customer Satisfaction Keep providing Solutions to both Current and Future Products CONFIDENTIAL
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Key Difference - Highest Reliability Achieved
- Daikin Designed & Manufactured Components Daikin Carrier Thermo King Star Cool (ThinLINE) (PrimeLINE) Compressor In house Outsource (Copeland) (Bitzer) Refrigerant (R404A) Controller (York) (Lodam) UTC Electronic in China design and produce Carrier controller. Manufacturer Manufacturer Assembler Assembler CONFIDENTIAL
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Suzhou Factory China In 2008, Daikin opened its new factory in Suzhou, China. Investment: US$25 Million Production Capacity: 40,000 units per year QC: 100% inspection of materials & components Daikin Device (Suzhou) Co. Ltd. (Compressor production facility) Est (1.2m compressors per yr.) New Daikin Refrigeration (Suzhou) Co. Ltd. CONFIDENTIAL
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Suzhou Factory in Operation
Assembly Line CONFIDENTIAL
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After sales network Latin America North Asia Oceania Europe /Africa
Total Authorized Repairers 53 34 84 31 114 316 Regional Parts Centers 1 2 4 Satellite 3 10 * As of March 2010 CONFIDENTIAL
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Global Service Network
With more than 300 service offices around the world Daikin can offer customers the support where and when they need it * As of March 2010 316 Authorized repairers | 4 Regional Parts Centres | 10 Satellite parts centres CONFIDENTIAL
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Comparison of part price
CONFIDENTIAL
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Lowest Failure Rate Feedback from Customers & Repairers has confirmed
the Daikin unit to have the lowest failure rate. (%) CONFIDENTIAL
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Unique features of DAIKIN 1
1. Hot gas system This enables “0” repair cost thanks to maintenance free structure and prevents cargos from wet damage. 2. Auto pump down This promise operator easy, safety, uniformly operation in collecting Freon gas by just pressing the button. CONFIDENTIAL
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Electric Heater (Competitors)
Hot Gas System Benefits: 1. Zero Maintenance Cost: No electric heaters to fail 2. Shorter Defrosting Time: With heat concentrated in the coil 3. Cargo friendly: Less heat emission into cargo space 4. No Short Circuit Risk: Hot Gas (Daikin) Electric Heater (Competitors) Episode: K Line has an experience that package of McDonald’s potato was damaged by water droplet. Q1. Why competitors adopt Hot Gas System? A1. Because of High technical hurdle *StarCool tried to adapt Hot Gas System for its merits, but they gave it up. Q2. Weak point of Hot Gas System A2. (1) Low heating capacity with low ambient temperature *Charge & Release Control (Service Manual 2-29) is executed to maintain the heating capacity optimum in defrosting and heating operation. (2) Need more energy to operate compressor CONFIDENTIAL
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Auto Pump-Down Simple – Just press the keypad for start
vaporator EV BSV DSV HSV ESV DPR Condensor SMV Receiver LSV Compressor ISV Simple – Just press the keypad for start Convenient – No extra tool required in case of onboard repair Quick – Complete within a few minutes and doesn’t require supervision Safer – less chance of refrigerant loss Automatic – no special skill required, always same quality. CONFIDENTIAL
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Unique features of DAIKIN 2
3. Efficient dehumidify performance Dehumidification efficiency is the highest in industry for transporting sensitive cargo such as flower bulb, electrical part etc. mainly due to hot gas system. 4. ASC (Automatic Set point Change) ASC is one of new function which enables machinery run with multi temp. settings which was developed based on customer’s request. CONFIDENTIAL
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The Dehumidification trial data
Competitors Averaged Inside humidity were 85%RH or high. Container ID Set Temp’ Set Humidification Ventilation(F/A) Averaged inside Humidity ETD ETA Transportation Ambient Temp’ : XXXX : 66F (+19 Deg C ) : 75 % : Closed : 78%RH : Kaohsiung : Oakland : Mar 5th – Mar 26th : 10 deg C – 31 deg C : XXXX : 66F (+19 Deg C ) : 70 % : Closed : 74%RH : Kaohsiung : San Pedoro : Feb 21th – Mar 9th : 18 deg C – 38 deg C : XXXX : 64.4F (+18 Deg C ) : 75 % : 50 cfm : 79%RH : Kaohsiung : Miami : Feb 21th – Mar 19th : 14 deg C – 41 deg C CONFIDENTIAL
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ASC (Automatic Set point Change)
Introduction This new function, ASC mode, enables machinery run with multi temperature settings Function More than two Set Points (Up to 9 set points) and each period can be set on controller. When temperature elapsed for pre-set period, Set Point is changed automatically to next Set Point. Image ASC mode start Temp. SP1 period Count start SP1 completed and go to SP2 Last SP continue to destination (same as normal operation) SP3 SP1 SP2 Last SP Time Period of Last SP (Last) Period of SP1 (Hour1) Period of SP2 (Hour2) Period of SP3 (Hour3) CONFIDENTIAL
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Refrigerant Situation
Daikin is a Refrigerant Manufacturer, chooses the most environmentally friendly gas and prepare the solution to the future. Daikin (R134a) Carrier Thermo King (R404) Star Cool Refrigerant Production In-house Out-source GWP (Global Warming Potential) 1300 3800 Alternative Gas Development Yes ??? Best Performer is Daikin 3 scores 2 scores 0 scores CONFIDENTIAL
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Daikin Technical Advantages
Summary Daikin Carrier Thermo King Star Cool Refrigerant Skill In-House Out-source Auto Pump-Down Yes No Dehumidification Method Hot-Gas Electric Heater (Hot-gas not activated) Defrost Maintenance Cost (12 year life-time) Zero +US$1,200 Parts Price 100% 180% 125% CONFIDENTIAL
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Why Customers Choose Daikin
1. Highest Reliability 2. Established Global Service Network 3. Competitive Total Cost of Ownership 4. Environmentally-conscious 5. Unique & Beneficial Technology Based on Long Experience CONFIDENTIAL
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