1. MICE
USMAR SALAM
FISIPOL UNIVERSITAS GADJAH MADA

2. THE OBJECTIVE OF THE COURSE:
EXCHANGE OF IDEAS ABOUT MICE AND MAKING IDENTIFICATIONS OF THE WAY TO IMPROVE MICE TOURISM. IT IS EXPECTED THAT THIS COURSE SHALL CONTRIBUTE SOMETHING TO MICE ACTVITIES.

3. MEETING INCENTIVE CONFERENCE AND EXHIBITION
Visit Indonesia Year 2009
MICE
MEETING INCENTIVE CONFERENCE AND EXHIBITION
WHAT IS MICE?
SURELY ALL REGIONAL GOVERNMENTS IN INDONESIA HAVE ALREADY UNDERSTOOD ABOUT MICE AND EVEN IN SOME AREAS MICE TOURISM HAS BEEN IMPLEMENTED. 3

4. Visit Indonesia Year 2009 WHY MICE:
IT COULD BE WELL PLANNED AND SUPERVISED
IT BRINGS VERY WIDE MULTIPLIER EFFECTS (COMPARED TO ORDINARY TOURISM)
IT BRINGS VISITORS OF GOOD QUALITY
IT BRINGS MORE VISITORS QUANTITATIVELY
THE VISITORS STAY LONGER
THE VISITORS SHOP MORE
CREATE POSITIVE IMAGE OF THE COUNTRY
FREE AND WIDER PROMOTION
SUPPORTING SUSTAINABLE TOURISM DEVELOPMENT
GIVE POSITIVE EFFECT TO INTERNATIONAL RELATIONS AND POLITICS 4

5. BATAM AS PRIMARY DESTINATION OF MICE
Where
BATAM AS PRIMARY DESTINATION OF MICE
PRIMARY
BALI
YOGYAKARTA
Medan
Jakarta
Bandung
PADANG DAN BUKIT TINGGI
Surabaya
MANADO
Makasar
BATAM
POTENTIAL
Palembang
Lombok
Balikpapan

6. Visit Indonesia Year 2009 DESTINATION CRITERIA OF MICE TOURISM
HAVE GOOD ACCESS NATIONALLY AND INTERNATIONALLY
HAVE A LEADING AND DISTINGUISHED TOURIST ATTRACTION
HAVE AN INTERESTING NIGHT TOURIST ATTRACTION
HAVE A STANDARD LEVEL OF VENUE AND ACCOMMODATION
HAVE A GOOD AND RELIABLE INFRASTRUCTURE
COMPETITIVE PRICING
IMAGE/PERCEPTION (I.E. SECURITY ENVIRONMENT)
SUPPORTED BY ALL STAKEHOLDERS OF TOURISM 6

7. Visit Indonesia Year 2009
CAN MANADO IMPROVE MICE TOURISM IN THE FUTURE?
DOES IT HAVE GOOD ACCESS NATIONALLY AND INTERNATIONALLY?
ACCESS TO MANADO IS STILL NOT MAXIMUM NATIONALLY AS WELL AS INTERNATIONALLY
THERE ARE STILL MANY COMPLAINTS FROM TOURISTS 7

8. Visit Indonesia Year 2009
DOES MANADO HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT?
DOES MANADO HAVE A LEADING AND DISTINGUISHED TOURIST ATTRACTION?
MANADO HAS BUNAKEN AS AN ICON, BUT OTHER MAIN TOURIST ATTRACTIONS NEED TO BE DISCOVERED 8

9. Visit Indonesia Year 2009
DOES MANADO HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT?
DOES IT HAVE INTERESTING NIGHT ATTRACTIONS?
NIGHT ATTRACTIONS WITH NORTH SULAWESI CULTURAL CHARACTERISTICS ARE STILL NOT MAXIMUMLY DEVELOPED
GENERALLY, EXCEPT IN JAVA AND BALI, THERE HAVE NOT BEEN NIGHT ATTRACTIONS OF UNIQUE LOCAL CHARACTERISTICS 9

10. Visit Indonesia Year 2009
DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT?
ARE THERE ENOUGH VENUES AND ACCOMMODATIONS WITH GOOD STANDARD?
MANADO ALREADY HAS A GOOD VENUES AND PLACES FOR MICE
THERE IS NO COMPLETE INFORMATION AND DATABASE OF WHICH DEPBUDPAR CAN PROMOTE, PARTICULARLY ON THE NUMBER OF ROOMS AVAILABLE, THE CAPACITY AND SIZE OF MEETING HALL, ETC.
THERE NEEDS TO BE A REGULAR UPDATE OF THESE INFORMATION ON THE WEBSITE. 10

11. Visit Indonesia Year 2009
DOES REGIONS IN INDONESIA HAVE CRITERIA FOR MICE TOURISM DEVELOPMENT?
HAVE A GOOD AND RELIABLE INFRASTRUCTURE
IT HAS ALWAYS BEEN THE ISSUE WHETHER OR NOT ELECTRICAL POWER CAPACITY IN INDONESIA IS SUFFICIENT TO SUPPORT MICE ACTIVITIES. 11

12. Visit Indonesia Year 2009
DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT?
HOW IS INDONESIA BEING PERCEIVED? FOR EXAMPLE IN SECURITY ISSUE?
FOR EASTERN AREA OF INDONESIA, MANADO HAS BEEN ACKNOWLEDGED NATIONALLY AS BEING SECURE AND COMFORTABLE (TRY COMPARING IT WITH MAKASSAR) 12

13. Visit Indonesia Year 2009
DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT?
IS THERE ENOUGH SUPPORT FROM ALL THE STAKEHOLDERS OF TOURISM
IN SEVERAL REGIONS, THERE HAS NOT BEEN A SYNCRONIZED COORDINATION BETWEEN STAKEHOLDERS IN HANDLING FOREIGN TOURISTS. FOR EXAMPLE: THE IMMIGRATION OFFICE 13

14. UNWTO – WORLD TOURISM GROWTH
Market Prospect Analysis
REGION
2009 Projection
World
Europe
Asia Pasific
America
Africa
Middle East
-2 % to 0 %
-3 % to 0 %
0 % to 3 %
-1 % to 2 %
1 % to 4 %
2 % to 6 %
Source: UNWTO Barometer, January 2009
Notes:
Indonesia, as part of the Asia Pacific Region, is projected to have a 3% positive growth, and has the potency to grab the medium – short haul market
Potential Markets with positive GDP : China, India, ASEAN, Middle East

15. International Visitors
(millions)
Source: UNWTO - World Tourism Barometer - January 2009

16. Target Markets 2009 No. Target Market TARGET 2009 Pessimistic Moderate
Optimistic 1.
Singapore 2.
Malaysia 3.
Japan 4.
Europe 5.
South Korea 6.
Australia 7.
China 8.
Philippines 9.
India
10.
Middle East
45.000
48.000
50.000
Others
TOTAL
-2,85%
-0,52%
1,03%
US$ 6,6 BL
US$ 6,8 BL
US$ 6,9 BL

17. Visit Indonesia Year 2009 THE ABOVE TABLES MEAN…
MANADO STILL HAVE A POTENTIAL IN MICE TOURISM IN TERMS OF TARGET MARKETS 17

18. Visit Indonesia Year 2009 MARKET TRENDS:
MANADO MUST BE ABLE TO OBSERVE THE MARKET TRENDS OF WORLD’S TOURISM 18

19. Market Trends The impact of financial crisis toward MICE market:
Source : AIME, February 2009
The impact of financial crisis toward MICE market:
Shorter length of stay
Smaller groups
Dollar expenses become lower
Decrease in service variations
Meetings of the associations market thrive because there is an interest to find solutions and strengthens the interests of members
Individuals are more motivated to get travel incentives because of current economic situation, saving for their personal travel expenses.
For group incentive, price is not always become the main considerations, but the variety of offerings that suit the needs of the group are more important.
MICE Market is very demanding so it needs to offer something different...”Being DIFFERENT is better than Better”

20. Visit Indonesia Year 2009 THE ROLE OF DEPBUDPAR IN MICE
DEPBUDPAR RI, IN THIS INSTANCE SUPPORT AND GIVE OPPORTUNITY FOR ALL REGIONS IN THE DEVELOPMENT OF MICE, AMONG OTHERS ARE: 20

21. PROMOTION OF MICE INDONESIA
A. INTERNATIONAL
BIDDING
PARTICIPATION IN INTERNATIONAL TRADE SHOW
ADVERTISEMENTS FOR INTERNATIONAL MARKET
B. DOMESTIC
CO-MARKETING (SUPPORT)
MICE Site Program

22. 1. BIDDING PROMOTION OF MICE IN INTERNATIONAL LEVEL
THE SUPPORT OF DEPBUDPAR FOR NON-PROFIT ORGANIZATIONS WHO ARE BIDDING ON INTERNATIONAL EVENTS IN INDONESIA:
PREPARATIONS OF BIDDING DOCUMENTS AND ALL THE RELEVANT INFORMATION ABOUT SOCIAL PROGRAM, ACCOMPANYING PERSONS PROGRAM AND PRE/POST- TOURING OPTIONS
SUPPORT LETTER FROM THE MINISTER OF CULTURAL AND TOURISM OF THE REPUBLIC OF INDONESIA
PROMOTIONAL MATERIALS

23. PROMOTION OF MICE IN INTERNATIONAL LEVEL
2. International Trade Show
Tradeshows
Place
Dates
Website
AIME
Asia Pacific Incentives & Meetings Expo
Melbourne
17-18 February 2009
GIBMT
The Gulf Incentive, Business Travel and Meetings Exhibition
Abu Dhabi
31 March - 2 April 2009
IT & CM China
Incentive Travel & Conventions, Meetings
Shanghai
15-17 April 2009
IMEX
The Worldwide Exhibition for Incentive Travel, Meetings & Events
Frankfurt
26-28 May 2009
25-27 May 2010
ITE
International Travel Expo
Hong Kong
11 – 14 June 2009
CIBTME
China Incentive, Business Travel & Meeting Exhibition
Beijing
8-10 September 2009
ITME
International Travel Mart & Exhibition
Chicago
29 Sep – 1 Oct 2009
IT&CMA
Incentive Travel & Conventions, Meetings Asia
Bangkok
… 2009
(7-9 Oct 2008)
EIBTM
The Global Meetings & Incentives Exhibition
Barcelona
December 2009

24. PROMOTION OF MICE IN INTERNATIONAL LEVEL
3. ADVERTISEMENTS
ADVERTISEMENTS THROUGH:
WEBSITE OF DEPBUDPAR
TOURISM REPRESENTATIVE OFFICES (IN SINGAPORE, MALAYSIA, AUSTRALIA, JAPAN, KOREA, CHINA, INDIA, DUBAI, GERMANY)
OFFICES OF GARUDA INDONESIA OVERSEAS
OFFICES OF INDONESIAN REPRESENTATIVES OVERSEAS (IN COOPERATION WITH MINISTRY OF FOREIGN AFFAIRS

25. PROMOTION OF MICE IN DOMESTIC LEVEL
SUPPORT & MICE SITE PROGRAM
THE SUPPORT OF DEPBUDPAR TOWARD MICE ACTIVITIES
COORDINATION WITH RELATED GOVERNMENT INSTITUTION/ORGANIZATION.
COORDINATION ON “SITE-INSPECTION VISITS”
PRE/POST TOUR PROGRAMS
FUNCTIONS (RECEPTIONS)
SOUVENIRS

26. ACTIVITY CRITERIA
THE SUPPORT FROM DEPBUDPAR IS PRIORITIZED FOR ACTIVITIES THAT FULFILL THE FOLLOWING CRITERIA:
USING HOTEL FACILITIES IN INDONESIA FOR THE MINIMUM OF 3 NIGHTS
INTERNATIONAL PARTICIPANTS FOR THE MINIMUM OF:
500 PARTICIPANTS, AND
10 DIFFERENT COUNTRIES
WIDE MEDIA COVERAGE
PROPOSAL FOR SUPPORT IS SUBMITTED BEFORE THE PROGRAM YEAR STARTS

27. Visit Indonesia Year 2009
THE FUTURE OF MICE INDONESIA? 27

28. Visit Indonesia Year 2009
THANK YOU
MATUR NUWUN 28