1. AirTheo “Autonomous solution to your surveying needs”
Alex Zahn
Brandon Kunkel
Madison Fisher

2. Business Model Canvas – AirTheo

3. Alex Zahn Aerospace Engineering Class of 2017
Our Team’s Mission: To take the risk out of land surveying and provide better information at a cheaper cost
Alex Zahn Aerospace Engineering Class of 2017
Brandon Kunkel
Aerospace Engineering
Class of 2017
Madison Fisher
Information Technology (Cyber Security)
Class of 2020

4. Questions asked to Customers
What is the average day for a surveyor?
How is time spent during a land survey?
What tools do you use during a survey?
What are your biggest headaches during a survey?
Have you ever used aerial surveying techniques before?
Would an autonomous surveying drone be beneficial for your job? Why?
What hardware features would be useful for a land surveying UAV? What would help make your job safer and easier?
What features should the software have?
How much would you be willing to pay for these features?
What type of pricing structure for this product would work for your business? One-time product purchase, subscription or contracting service?

5. Contact Information of Customers
Name
Title
Organization
BLM Washington Office
Office
BLM
Kristin Bail
Office of National Conservation Lands and Community Partnerships
Mike Tupper
Acting Assistant Director, Resources and Planning
Ron Dunton
Assistant Director, Office of Fire and Aviation
Ron Miller
Treasurer
Lonny Bagley
Division Chief, Lands, Realty and Cadastral Survey
Robert Dahl
Cadastral Survey Program Lead
Don Buhler
Cadastral Survey Chief 
Tim Burch
Secretary
NSPS
Jon Warren
Past President
Kim Leavitt
Vice President
Jan Fokens
President Elect
J. Anthony Cavell
President
Arnold Surveying LLC
Surveying Company
Arnold Surveying
Heyl Surveyors
Heyl Surveying
Win Boyer
Surveyor
Company
Jonathan McGowan
Jon Fisher
Architect
KANN Partners
Professional Land Surveyors of Ohio
Surveying Society
PLSO
Abercrombie Associates Civil Engineering & Surveying
AACES
Gerry Berding
Owner
Berding Surveying
Joe Jasper
Survey Manager
Cincinnati Land Surveying (CLS)
CLS
Jerry Wald
Andy Purkiser
Project Manager
J. Mitchell
employee
E. Mhimes
A. Lager
Jay Jones
City Engineer
Hamilton County
T. King
J. T. King & Co. Inc. Civil Engineers and Land Surveyors
JTK & Co. CELS
Richard Metzker
Co-owner/surveyor
Hofmann-Metzker Surveying

6. Survey Results – Hofmann-Metzker Surveying
Medina based Surveying Company
Completes variety of surveys: topographical, boundary, residential plans, construction layout
Established 1993
Lessons Learned
Already actively looking into drone uses
Possible new use for our drones: drafting overlays
One time purchase would be ideal
Following up with more surveying information & thoughts on our business model

7. Survey Results – BLM Response
“ The BLM would also be interested in the outcome of your research so please keep us informed as you move forward. Thank you for reaching out to us and we look forward to working with you as your research evolves.” Lonny R Bagley Acting Division Chief, Lands, Realty and Cadastral Survey Bureau of Land Management

8. Survey Results – BLM Follow Ups
BLM linked 4 people through to give us information in near future
Kristin Bail – Vice President, BLM
Don Buhler – Cadastral Survey Chief
Robert Dahl – Cadastral Survey Program Lead
Lonny Bagley – Division Chief, Lands, Realty, and Cadastral Survey

9. Survey Results - Jon Fisher (Architect for KANN Partners)
Never used aerial surveying techniques before
Thinks this technology would be beneficial for job
Feature Ideas/Needs:
Location Identity (accurate location of where the drone is at any given time)
Input/export of data into a CAD drafting program
Pricing Structure:
Subscription service would work best

10. Survey Next Steps Work with BLM to gain valuable insight
Use contacts that have already responded to broaden network
Examine possible alternate uses / pricing models per customer responses
Continue to gather information from different perspectives within surveying industry

11. Economic Model Assumptions
Investment
Research & Development Budget Drops 10% each year
Overhead includes: renting office space, renting product storage, utilities
Overhead cost remains fixed
Marketing includes: social media presence, trade shows, private demos
Marketing cost fixed for first 3 years
Manufacturing cost drops 5% each year & qty. produced is doubled each year
Revenue
Renting half of manufactured drones, selling half
Training program classes have full attendance
A software license is bought with each drone sale
10% of drones sold need maintenance or spare parts each year

12. Investment Allocation over 3 Years
Cost Description
Cost Estimate
Type of Cost
Research & Development
$50,000 / yr.
Variable
Certification
$50,000
One time
Manufacturing
$1,000 / unit
Overhead
$54,000 / yr.
Fixed
Technical Support
$12,000 / yr.
Marketing
10,000 / yr.
Total Cost Estimate (Year 1)
$196,000
Estimate
Total Cost Estimate (Year 2)
$159,000
Total Cost Estimate (Year 3)
$188,500
Total Cost Estimate over 3 Years
$532,500

13. Revenue Generation over 3 Years
Revenue Description
Revenue Per Unit
Qty
Total Revenue
Rental of Drones
$1500 / unit 10
$15,000
Sale of Drones
$2500 / unit
$25,000
Training Programs
$1000 / person, 10 person class 5
$50,000
Product/Service Maintenance
300 for one time service 1
$300
Spare Parts
3600 / yr. NA
$3,600
Software Licensing
$1000 / license/yr. , subscription
$10,000
Total Revenue Projection (Year 1)
$114,220
Total Revenue Projection (Year 2)
$174,840
Total Revenue Projection (Year 3)
$296,080

14. **Projections show that AirTheo becomes profitable after ~2.5 yrs.
Return on Investment
Year
Investment ($)
Revenue ($)
Cumulative Net ($) 1
186,000
114,220
-81,780 2
140,000
174,840
-65,940 3
152,500
296,080
41,640
**Projections show that AirTheo becomes profitable after ~2.5 yrs.

16. What’s Next? Customer discovery and outreach Cost structure refinement
Continue reaching out to new potential customers
Cost structure refinement
Cost research
Revenue research
Product prototyping
Proof of concept