1. Creative ICT – Year 8
Lesson 2
What is a logo?

2. LearnCoombeDean Design Journal Starter Work alone
Log in
LearnCoombeDean
ICT – Year 8 – Creative ICT – Design Journal
Or X:\ICT\Key Stage 3\Year 8\Creative ICT\Lesson 1
Open + Save As
Design Journal
Save into own W:\ area ‘Creative ICT’ folder
Add your name to the 1st slide.

3. Today’s Lesson Learning objectives Learning outcomes
Understand a logos importance
Identify good and bad features of a logo, as well possible improvements
Identify images that would be useful when creating their band/artist logo
Learning outcomes
Identify why a logo is important to their band/artist (All Students)
Identify and explain the strengths / weaknesses of logo designs (Most Students)
Suggest possible improvements to existing logos based on weaknesses identified (Some Students)
Big picture: Design and promote your own band/artist through use of creative ICT
Keywords: Features, Strengths, Weaknesses, Improvements

4. What is a logo?
Wikipedia (Definition)
“A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.
Typically, a logo's design is for immediate recognition.
The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market.
Logos are also used to identify organizations and other non-commercial entities.”
A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.
- A logo is usually made up of an image and writing that is arranged around it.
- The logo helps to identify the company.
Logos are also used to identify organizations and other non-commercial entities.
- Even organisations and non profit making groups like charities use logos.
The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market.
- A company will make their logo unique by changing the shapes, colours, fonts and images they use.
Typically, a logo's design is for immediate recognition.
- It helps people to recognise who the company are as soon as they see the logo.

5. Design Journal Band / Artist Mindmap –
Today’s Task 1
Complete
15 mins!
Band / Artist Mindmap –
Complete the mindmap for your chosen Band/artist
Screen print the mindmap and past it to your Design Journal
Design Journal
Screen print of Mindmap? (Page 2)
Level x - Description

6. Good points (Strengths)
Mini-Task
Discuss
3 mins!
Have a look at this Nirvana logo…
What do you think are…
Good points (Strengths)
Bad points
(Weaknesses)
Possible
Improvements

7. Good Points Clear images on black background Circle design
Colours are consistent
Tongue makes it interesting

8. Bad Points
(Weaknesses)
No band name
Not enough detail
No website

9. Band logo – Today’s Task 2 Instruction 5 mins! Design Journal
Copy and paste your band/artist logo and using arrows and text boxes, state what is good and possible improvements
Use ‘Text boxes’ and ‘Arrows’ to identify different parts (e.g. text)
X:\ ICT \ Key Stage 3 \ Year 8 \ Creative ICT \ Logos
Design Journal
Band/Artist Logo: Good and Bad features (Page 3)
Level 4 – Evaluate designs and identify strengths, weaknesses and possible improvements

10. Lots of different shapes available!
Task 3 – Choosing Shape(s)
Lots of different shapes available!
What shapes best represent your chosen artist?

11. Your Band/Artist new logo –
Today’s Task 3
Instruction
5 mins!
Your Band/Artist new logo –
Use ‘Google Images’ to find images that could be used in your logo e.g. image of band
Design Journal
Images for my logo (Page 4)

12. will-i-am ACDC One Direction Scissor Sister
Plenary
Guess the Band/Artist
will-i-am
ACDC
One Direction
Scissor Sister