1. Financial Advantage Program and IB&SC
1 May 2009
St. John’s Canada
Presented by
L. Koblin
Manager, Member Benefits

2. Today’s Topic IB&SC Overview Financial Advantage Program Overview
Challenges and opportunities
FAP awareness and visibility

3. 2009 MGA Individual Benefits and Services Committee ( IB&SC)
Paul Kostek
2009 Chair
Peter Staecker
IEEE Treasurer
Ruben Barrera Michel
Member at Large (GOLD)
Peter Eckstein
Member at Large
Basak Yuksel
John Grefford
Region 7 Representative
Costas Stasopoulos
Region 8 Representative
Antonio De La O
Region 9 Representative
Hidenori Nakazato
Region 10 Representative
Pankaj Goyal
IEEE-USA Representative
Gerhard Hancke(Non-voting member) /M. Apter, sub
Member Engagement & Life Cycle Committee Rep
David Pierce (Non-voting member)
MGAB Representative

4. MGA Operations Manual IB&SC Scope
IB&SC reports to the Member and Geographic Activities Board through the MGA Treasurer. (Bill Kennedy R7)
Responsible for formulating and recommending to the MGA Board programs for individual member benefits and services;
Monitor, coordinate and advise on such programs ;
Review and recommended non-technical member benefit programs developed and submitted by organizational units of the IEEE.

5. Where to find IB&SC Info

6. What is FAP? FAP’s Mission is to enhance the value of IEEE membership
Financial Advantage Program,
also known as Non-Technical Member Benefits
FAP’s Mission is to enhance the value of IEEE membership
Offer a broad range of cost-saving and value-added products and services that address the non-technical needs of IEEE members and their families.
Leverage the buying power of IEEE’s membership, in order to provide products and services that give members clear advantage over non-members.
To provide a non-dues revenue stream to offset the dependency on association dues for all members.

7. Member Participation in FAP: Membership Recovery and Retention
Members with group insurance must maintain IEEE membership to qualify
Policing of membership recovers dues in arrears every year
Since 1997 policing has recovered:
2856 memberships
An average of $ per member
$559,096 in dues

8. F.A.P. in Region 7
Members in R7 participate in many of the same life insurance products as regions 1-6
NEW in Region 7 is uniquely Canadian:
The Personal, auto/home insurance

9. New Auto/Home Insurance
The Personal, a Canadian company available to association and employer groups only
Product was researched and vetted by R7 representative to IB&SC, John Grefford; benchmarked against products offered by other Canadian engineering societies
15% less costly, or better, vs. non-group rates of other Canadian insurers

10. Full Media Campaign funded by
The Personal
Full Media Campaign funded by
The Personal
IEEE Canada Review- back cover
IEEE Canada Web site, and Sections sites
IEEE Canada Newsletter, quarterly
R7 Meeting- give-aways
The Institute, March 2009 article
Financial Advantage Program site link
Direct mail, quarterly
‘Get a quote’ contests
Kick-off contest just for IEEE
Annual contest for all clients

11. Sample R7 Web Placements

12. January-April 30 2009 Kick-off Campaign

13. Custom Web Landing Page on The Personal Site
Customized by Province
For language and
regulatory differences
Ontario- Special Promotion,
Snow tire 5% discount
Sales as of
April > 81
30%+ close rate

14. Updates Home/office products
Moving services with SIRVA renewed
7% discount from DELL
Liberty Mutual added Auto-buying service for association members; dealers in US but some within reach of R7 residents

15. Other Member Group Insurance
Group Life Insurance
Group Disability Insurance
Accident Insurance
Travel Insurance
These products are available
In Regions 1-7 and Puerto Rico

16. MBNA Credit Card No annual fee Platinum card features
English and French
Online application only
No direct mail as of 2009

17. Challenges for IB&SC
Sections Congress ’08 recommended that IEEE work to expand all benefits in more countries
Buying power is a function of group size, so we have unequal opportunities in different countries
Membership size and growth (in age groups) affects opportunities
Group discounts are widely available --- where’s the unique benefit of IEEE membership?

18. Toolkit for Developing Benefits in Regions 7-10
IB&SC and Staff in Singapore and US collaborated on steps for developing benefits
Assessing local needs
Determining need for contract
Legal review, tax implications
IEEE governance and approval process
Posted to the web, in volunteer resources in 2007
Need to update the content, and socialize the information around the world
R7 example, The Personal, is a perfect model of the toolkit process

19. Considerations for FAP Enhancement
Continue to benchmark insurance products and identify new ones for Canada
Develop a suite of software product discounts
Examine new types of recreational, travel, social opportunities
Develop needs assessment tools for Sections, to help identify desire for local/culturally relevant benefits
Continue to promote existing benefits and improve visibility and awareness

20. Did you know...

21. Building FAP Awareness and Visibility in 2009
IEEE USA Annual meeting
Regions’ 3, 5 and 7 meetings
Features in MGA Benefits Newsletter
Ongoing promotion in IEEE Web site
Spectrum Tech Webinars
Articles in The Institute print and online
IEEE Canada Review and monthly newsletter

22. Your Section can help Promote FAP on your Web page Try the products!
More than 90,000 FAP relationships
Introduce FAP to new members, and discuss with prospects
Explain the value of portable group insurance to young members
Discounted Auto insurance is a good first look
Let us hear your ideas

23. Contacts Lynn Koblin, Manager Member Benefits l.koblin@ieee.org
Mila Thelen, Senior Administrator
Paul Kostek, 2009 Chair IB&SC
John Grefford, R7 Representative to IB&SC
Cathie Lowell, R7 Support,