1. Introduction to Business Practice
Ferryanto, ST

2. Class Objective
Students are aware on how to creativitely find a business that original, unique and different
Students are aware on how to find solutions on a business problems
Students are aware on how to find a partnerships and it’s pattern

3. Introduction

4. BUSINESS PRACTICE FINAL PROJECT Making the BUSINESS PLAN Making the
VISUAL COMM

5. Indonesia’s Creative Industry Sector
(1) Advertising (2) Architecture and Construction (3) Art Market and Antiquity (4) Handicraft (5) General Design (6) Fashion Design (7) Video, Film and Photography (8) Interactive Games (9) Music (10) Performing Arts (11) Publishing and Printing (12) Computer and Software (13) Television and Radio (14) Research and Development

6. Subject in VCD-UC
(1) Advertising (2) Packaging (3) Art and Craft (4) Design (6) Video, Film and Photography (7) Interactive Games (9) Publishing (10) Typography (11) News & Magazine (12) Web design (13) Sequential Art (14) Printing (15) Branding

7. Understanding the Basic

8. “Every problems is an OPPORTUNITY for creative solution”
Tina Seelig, 2005, Stanford Technology Ventures Program

9. “Whatever you think, think the opposite”
Paul Arden, 2006

10. “Perubahan pada dasarnya bukanlah penerapan
teknologi, struktur, atau manager-manager baru.
Perubahan pada dasarnya adalah
mengubah cara manusia dalam berpikir dan berperilaku”
Rhenald Kasali, 2007

11. By Istiawati Kiswandono
information
imagination
intuition
insight
inspiration
influence
ideas
initiate
interaction
independent
integrity
innovation

12. CREATIVITY THINKING SKILL
your capacity to think outside the box
& put existing ideas together in new
combination
RESOURCES
your knowledge, expertise
& access to relevant
information
INTERNAL
MOTIVATION
motivation from within;
your need or passion to be
creative
CREATIVITY
& INNOVATION
© Vadim Kotelnikov & Ferry Chia
1000ventures.com

13. Discovering Problem and Finding a Solution
Kalau Anda punya kemauan kuat, juga INOVASI dan KREATIVITAS, Anda sudah punya modal kuat untuk meraih sukses. Anda tinggal menajamkan INTUISI dan selalu turun ke lapangan
Ciputra, Kompas, 25 November 2008, hal 37
Finding Business
Unique
Innovative
Discovering Problem and Finding a Solution

14. REAL PROBLEM OPPORTUNITY
Traditional Market
Modern Market

15. SHIRT HOUSE “KRISNA” Bali
Dirty / Pest
SUKOWATI Market
Bargaining
Crowded
SHIRT HOUSE “KRISNA” Bali
No Bargaining
Clean and Expansive
Reputable Quality
Bad Quality

16. PROBLEM = OPPORTUNITY ?

17. +
© titipngeprint.com 2010

18. © titipngeprint.com 2010

19. Find the Problem Grab the Opportunity

20. Assignment

21. WEEK 1
EXPLORATION
Time to be THE XPLORER and going into the field. Student are expected to observe creative business environment around us which:
Have an ADDED VALUE
Giving out NEW EXPERIENCE
In order to:
Creatively copy the idea
Find Partnerships

22. WEEK 1 Class Activity Define problem w/ digital data exploration:
Find 5 (five) creative companies or business that owns an added value, giving out new experience to it’s customer.
Creatively copy the idea and find a unique partnership
Put it into an A3 size paper, apply your brand of creativity to put out a presentation design with your idea and description
Submmited today (14.10)

23. WEEK 1 Class Activity Create - 1 PAGE BUSINESS PLAN PROPOSAL:
- Name and business type
- your choice of a business
- copy creatively your business
- create an Added value concept
- create a New experience concept
- Define partnership
- 2 Fasilitator Alternative
- 3 Submitted today (14.10)

24. CULTURAL & GREEN DESIGN
SHIENNY
MARKUS
CHRISTIAN
SEQUENTIAL ART,
COMIC & GRAPHIC NOVEL
MULTIMEDIA &
ADVERTISING
BRANDING &
STRATEGIC MARKETING
MIKAEL
FERRY
MICHAEL
FOTOGRAFI, PACKAGING,
BRANDING & D. IMAGING
PRINTING &
BUSINESS DEVELOPMENT
INDUSTRI KREATIF
CULTURAL & GREEN DESIGN

25. WEEK 1 Home Work Define problem w/ outdoor exploration:
Live in (MAGANG)/ Field Survey/ Benchmarking/ Observation 2 (two) creative companies or business that owns an added value, giving out new experience to it’s customer.
2. Put it into an A3 size paper, apply your brand of creativity to put out a presentation design with your idea and description

26. WEEK 1 Home Work 3. Read CIPUTRA WAY book
4. Explain (point out the page number) on (your understanding):
- ENTREPRENEUR meaning
- How to dig up business idea
- Ciputra’s 10 business principals
5. Submitted next week class as an entry ticket