1. Hoopla Sneakers Banner Ad Report
Run Faster…
Jump Higher…
Wear Hoopla's!

2. Purpose of this Report
The purpose of this report is to compare the effectiveness of Hoopla’s banner ad on 8 different Web sites.
Banner ads are Web advertisements that viewers can click to go the advertiser’s Web site.
Clicking on our banner ad takes the viewer to our site at

3. Banner Ad Charges
Hoopla Sneakers is charged for banner ads. Charges are based on thousands of impressions. An impression occurs each time a visitor accesses a Web page containing the ad. These charges vary from one site to another.
Example: If a site charges $20 per 1,000 impressions and there are 245,000 impressions during a month, the monthly charge will be $4,900

4. Costs per 1000 Impressions Web Site Cost/ 1000 Impressions
Sneaks4Sports
$29.00
Flying Foot
$22.50
Greason’s
$14.00
Surf & Turf
$35.25
Mile Five
$18.50
A.J. Patterson
$20.00
Sportporium
$41.00
Victory Boulevard

5. Click-Through Rates
A banner ad’s click-through rate is the percentage of viewers who click the ad to go to the advertiser’s Web site.

6. Click-through Rates Web Site Click-through Rate Sneaks4Sports 3.7%
Flying Foot
2.6%
Greason’s
1.5%
Surf & Turf
4.1%
Mile Five
2.8%
A.J. Patterson
4.3%
Sportporium
5.6%
Victory Boulevard
2.9%

7. Cost per Click-through
The following chart shows the cost per click-through for each Web site.

8. Hoopla’s is a service that charges banner ads per click.