0. Persona Ecosystem Example Step 1 – Identify The Market
Step 2 – Establish Target Personas
Step 4 – Plot Touch-points
Step 3 – Insert 3rd Party Influencers
Decision Maker
Account Exec
Associations
LDR
Company Website
Analysts
User
Prospect
Technical
Prospect
Key
Influencers
Peer Groups
Customer Service
Industry Trade Shows
Thought Leaders
White Papers
Webinars
Blog
Mobile Adv
Field
Events
Direct
Mail
Banner Ad
Social Media
Step 5 – Map Potential Demand Generation Opportunities

1. Persona Ecosystem Step 1 – Identify The Market
Step 2 – Establish Target Personas
Step 4 – Plot Touch-points
Step 3 – Insert 3rd Party Influencers
Decision Maker
User
Prospect
Technical
Prospect
Key
Influencers
Step 5 – Map Potential Demand Generation Opportunities